Strategic Partnerships Lead — Gaming & Licensing Deals

Sony Playstation; Greater London; On-site; GBP 90,000 - 130,000; Full time

Job summary

Sony Interactive Entertainment is seeking a Sr. Business Development Manager to lead strategic partnerships and end-to-end commercial deals across Europe, with a focus on the UK.

You will own deal structuring, negotiations, contracting and execution, collaborating with Legal, Finance and business leaders. Based in the UK, you will partner with studios and external partners to optimize commercial outcomes while managing risk and governance.

Qualifications

• 8+ years of experience in business development, deal management or related field with independent negotiations.
• Bachelor’s degree in Business, Law, Finance or related field.
• Proven experience structuring, negotiating and executing commercial arrangements in IP-led industries.
• Strong commercial acumen to assess deal economics and financial trade-offs.
• Knowledge of commercial contracts, licensing and IP considerations with Legal collaboration.
• Experience managing deals across the full lifecycle including approvals and execution.
• Strong stakeholder management across complex, cross-functional organisations.
• Ability to build credible relationships with external partners and travel as needed.

Responsibilities

• Lead and manage commercial negotiations and strategic deals from initial opportunity assessment through execution.
• Develop negotiation approaches and commercial structures aligned with business objectives.
• Evaluate deal economics, key value drivers, financial implications and trade-offs.
• Negotiate with external partners and identify practical solutions balancing opportunity and risk.
• Partner with senior business leaders on complex, high-value transactions.
• Develop and negotiate commercial terms across partnerships, licensing and other arrangements.
• Translate requirements into clear commercial terms and manage lifecycle from evaluation to execution.
• Coordinate cross-functional stakeholders to maintain alignment and drive timely decisions.

Skills

Deal negotiation

Stakeholder management

Contract negotiation

Business development

Commercial acumen

Communication

IP licensing knowledge

Education

Bachelor's degree in Business/Law/Finance

Job description

Sony Interactive Entertainment is seeking a Sr. Business Development Manager to lead strategic partnerships and end-to-end commercial deals across Europe, with a focus on the UK.

You will own deal structuring, negotiations, contracting and execution, collaborating with Legal, Finance and business leaders. Based in the UK, you will partner with studios and external partners to optimize commercial outcomes while managing risk and governance.