Strategic Marketing Manager - Major Pursuits

AECOM; Manchester; Hybrid; GBP 60,000 - 90,000; Full time

Benefits offered by this job

Hybrid work options

Job summary

AECOM is seeking a strategic marketer to lead pursuit marketing for Europe and India, reporting to the Head of Pursuit Marketing. You’ll translate client insight into compelling positioning and drive multi-channel campaigns in a fast-paced professional services environment.

The role requires strong stakeholder engagement, a self-starter attitude, and experience in pursuit/capture marketing. Hybrid work options are available with a global team focused on delivering a better world.

Qualifications

• Degree in Marketing or related field with strong communications.
• CIM or equivalent qualification preferred but not essential.

Responsibilities

• Design, plan and deliver pursuit marketing workshops with stakeholders.
• Develop and deliver campaigns aligned to win strategy using SOSTAC.
• Lead integrated marketing tactics across brand, content, digital and events.
• Identify market trends and competitive insights to inform value proposition.
• Define campaign KPIs and report performance to leadership.
• Manage pursuit or campaign budgets and optimize ROI.

Skills

Strategic marketing

Pursuit marketing

Campaign management

Stakeholder management

Digital marketing

AI-enabled marketing tools

Education

Marketing degree

CIM qualification (preferred)

Tools

Salesforce

Marketing automation

Analytics platforms

Job description

Company Description

Work with Us. Change the World.

At AECOM, we're delivering a better world. Whether improving your commute, keeping the lights on, providing access to clean water, or transforming skylines, our work helps people and communities thrive. We are the world's trusted infrastructure consulting firm, partnering with clients to solve the world’s most complex challenges and build legacies for future generations.

There has never been a better time to be at AECOM. With accelerating infrastructure investment worldwide, our services are in great demand. We invite you to bring your bold ideas and big dreams and become part of a global team of over 50,000 planners, designers, engineers, scientists, digital innovators, program and construction managers and other professionals delivering projects that create a positive and tangible impact around the world.

We're one global team driven by our common purpose to deliver a better world. Join us.

Job Description

This is a high impact role for a strategic marketer with a proven ability to translate insight into compelling positioning that drives pursuit success. Reporting to the Head of Pursuit Marketing, Europe and India, the role will lead positioning campaigns for our most critical pursuits, working closely with capture, pursuit and marketing and communications communities to win what matters. This exciting, new role is designed for marketers that thrive in fast-paced environments – it will be key for the individual to be a self-starter and have experience in both pursuit and marketing environments.

Key Responsibilities:

• Collaborate with the Head of Pursuit Marketing and Capture Managers to design, plan and deliver pursuit marketing workshops, aligning stakeholders around client insight, value proposition, differentiation and pursuit strategy, and ensuring outputs translate into clear, actionable pursuit marketing strategy.
• Develop and deliver marketing campaigns (utilising SOSTAC) for pursuit positioning aligned to the overall win strategy.
• Lead the activation of integrated marketing tactics, working with the Marketing & Communications teams across brand, content, thought leadership, digital, social, creative, government relations and external communications.
• Identify and conduct market research on trends and competitors to inform both AECOM’s value proposition, narrative and evidence
• Make informed tactical decisions and prioritise marketing activity under pressure.
• Orchestrate complex stakeholder collaboration across pursuit teams, regions and functions.
• Define campaign KPIs, track performance and generate insight led recommendations to optimise impact and return on investment.
• Contribute to monthly and quarterly board level reporting on pursuit marketing performance.
• Use embedded AI tools and data driven approaches to improve efficiency, insight and campaign effectiveness.
• Manage allocated pursuit or campaign budgets and report performance to internal stakeholders.
• Proactively manage workload and communicate priorities, progress and risks to stakeholders.

Qualifications

• Degree level education in Marketing, Business Studies or a related discipline.
• Accredited at the Chartered Institute of Marketing or equivalent (preferred not essential).

Experience

• Proven marketing communications experience, ideally within a large professional services organisation.
• Marketing management experience in a professional services environment.
• Experience managing bids and marketing campaigns, ideally within pursuit or capture environments.
• Proven ability to develop positioning, value propositions and campaigns aligned to win strategies.
• Strong strategic thinker, able to articulate strategy clearly and compellingly.
• Demonstrable experience of working in a complex cross-matrixed organisation.
• Experience in developing and delivering integrated multi-channel tactics including conferences, client events, awards, social media, thought leadership and editorial activities.
• Demonstrated experience optimising marketing investment and evidencing return on investment.
• Confidence working with senior business leaders, with the ability to challenge constructively.
• Excellent stakeholder engagement and influencing skills, bringing teams together around a common goal.
• Collaborative, energetic and client centric, with strong alignment to brand and values.
• Excellent written and verbal communication skills.
• Strong digital capability, including multichannel content delivery and familiarity with AI enabled marketing tools.
• Working knowledge of CRM systems (e.g. Salesforce), digital marketing platforms and analytics.
• Sound understanding of GDPR, pursuit procurement and compliance requirements.
• Proficient in Microsoft PowerPoint, Excel and Word.

Additional Information

At AECOM, we are committed to maintaining a secure and trustworthy recruitment process and take any fraudulent hiring activity seriously. To support this commitment, all newly hired employees are required to attend an in-person Day 1 onboarding at an AECOM office location as a condition of employment.

At AECOM, we are committed to maintaining a secure and trustworthy recruitment process and take any fraudulent hiring activity serious. To support this commitment, all newly hired employees are required to attend an in-person Day 1 onboarding at an AECOM office location as a condition of employment.

About AECOM

AECOM is the world’s trusted infrastructure consulting firm, delivering professional services throughout the project lifecycle – from advisory, planning, design and engineering to program and construction management. On projects spanning transportation, buildings, water, new energy and the environment, our public- and private-sector clients trust us to solve their most complex challenges. Our teams are driven by a common purpose to deliver a better world through our unrivaled technical and digital expertise, a culture of equity, diversity and inclusion, and a commitment to environmental, social and governance priorities. AECOM is a Fortune 500 firm and its Professional Services business had revenue of $16.1 billion in fiscal year 2025. See how we are delivering sustainable legacies for generations to come at aecom.com and @AECOM.

Freedom to Grow in a World of Opportunity

You will have the flexibility you need to do your best work with hybrid work options. Whether you’re working from an AECOM office, remote location or at a client site, you will be working in a dynamic environment where your integrity, entrepreneurial spirit and pioneering mindset are championed.

You will help us foster a safe and respectful workplace, where we invite everyone to bring their whole selves to work using their unique talents, backgrounds and expertise to create transformational outcomes for our clients.

AECOM provides a wide array of compensation, benefits and well-being programs to meet the diverse needs of our employees and their families. We’re the world’s trusted global infrastructure firm, and we’re in this together – your growth and success are ours too.

Join us, and you’ll get all the benefits of being a part of a global, publicly traded firm – access to industry-leading technology and thinking and transformational work with big impact and work flexibility. As an Equal Opportunity Employer, we believe in each person’s potential, and we’ll help you reach yours.

We are a Disability Confident Employer and will offer an interview to applicants who have a disability or long-term condition, who meet the minimum/essential criteria for the role. Please let us know using this email address [e-mail] if you would like to apply through the Disability Confident Interview Scheme.

All your information will be kept confidential according to EEO guidelines.