Strategic marketing manager in pharmaceuticals

Phillips Medisize; Greater London; On-site; GBP 70,000 - 110,000; Full time

Job summary

Phillips Medisize ищет стратегического маркетинг-менеджера для фармацевтического сегмента в глобальной маркетинговой организации. Ваша задача — разрабатывать и реализовывать стратегические маркетинговые планы, поддерживать коммерческие стратегии и рост в CDMO-бизнесе и портфеле лекарственных форм.

Необходим опыт в стратегическом маркетинге, ориентированности на рынок и умение работать с кросс-функциональными командами для создания эффективных маркетинговых инициатив и сообщений.

Qualifications

• Бакалавр маркетинга, бизнеса, наук о жизни или смежной области.
• 5+ лет опыта в стратегическом/портфельном маркетинге или коммерциализации в здравоохранении/фармацевтике/CDMO.
• Опыт проведения первичных и вторичных исследований и анализа данных.
• Умение преобразовывать рыночные инсайты в конкретные маркетинговые планы.

Responsibilities

• Разрабатывать и реализовывать стратегические маркетинговые планы для фармацевтического сегмента и услуг CDMO.
• Водить стратегии сегмента и планы роста для заданных рынков.
• Определять рыночные возможности через анализ клиентов, конкурентов, технологий и отрасли.
• Сотрудничать с руководством сегмента и кросс-функциональными командами для выравнивания потребностей рынка с приоритетами бизнеса.
• Разрабатывать позиционирование, месседжи, buyer personas и customer journeys, поддерживать go-to-market планы.

Skills

Strategic marketing

Market analysis

Cross-functional leadership

Go-to-market planning

Buyer personas

Education

Bachelor’s degree in marketing, business, life sciences

Job description

Описание:

Phillips Medisize is seeking a Strategic Marketing Manager for our Pharmaceutical Segment to join our global strategic marketing organization. This role is integral in supporting commercial and marketing strategies that drive growth across our pharmaceutical CDMO business and drug delivery portfolio.

Задачи:

Develop and execute strategic marketing plans that support growth across the Pharmaceutical segment, including CDMO services and drug delivery solutions. Drive segment strategies and growth plans for assigned pharmaceutical markets, including parenteral and inhalation drug delivery. Identify market opportunities and growth priorities through customer, competitive, technology, and industry analysis. Conduct market and portfolio assessments to inform strategic planning, business decisions, and commercialization priorities. Partner with Pharmaceutical Segment leadership and cross-functional stakeholders to develop annual and long-range growth strategies. Develop and refine positioning, messaging, value propositions, buyer personas, and customer journeys that communicate differentiated customer value. Support go-to-market planning and commercialization activities for new and existing solutions, capabilities, and platforms. Collaborate with Sales and Business Development teams on account planning, opportunity development, and customer engagement strategies. Partner with product development, engineering, operations, quality, regulatory, and commercial teams to align market needs with business and technology priorities. Work with the Integrated Marketing Communications team to develop campaigns, thought leadership, sales enablement tools, and customer-facing content. Serve as an internal resource on pharmaceutical markets, drug delivery trends, customer needs, and competitive dynamics. Establish and monitor marketing performance measures to assess effectiveness and guide continuous improvement.

Требования:

Bachelor's degree in marketing, business, life sciences, pharmaceutical sciences, or a related field.

5+ years of experience in strategic marketing, upstream marketing, product marketing, portfolio marketing, or commercialization within the healthcare, pharmaceutical, medical device, or life sciences industry; or Background in the biopharmaceutical, drug delivery, medical device, pharmaceutical services, or CDMO industry.

Direct experience with primary and secondary research methodologies, competitive analysis, and data analysis.

Experience translating market insights into actionable recommendations, marketing plans, or commercialization initiatives.

Будет плюсом:

Master's degree in business, marketing, life sciences, pharmaceutical sciences, or a related field with relevant experience.

Understanding of the pharmaceutical and/or drug delivery CDMO industry, including complex B2B products, services, platforms, or technical solutions.

Demonstrated ability to lead go-to-market planning and commercialization efforts for assigned products, services, platforms, or strategic initiatives.

Experience developing market strategies and growth initiatives across global pharmaceutical markets, including Asia.

Proven capability in conducting market assessments, including market sizing, segmentation, customer research, competitive analysis, and portfolio analysis.

Expertise in developing market positioning, differentiated value propositions, buyer personas, customer journeys, and commercial messaging.

Ability to partner effectively with Sales and Business Development on account planning, opportunity development, customer engagement strategies, and sales enablement initiatives.

Success leading cross-functional teams and driving alignment across commercial, technical, operational, and marketing stakeholders.

Familiarity with marketing performance measures and using data-driven insights to improve marketing effectiveness.

Experience working within a global, matrixed organization and collaborating across functions, regions, and time zones.

Условия:

Any compensation range provided for a role is an estimate determined by available market data. The actual amount may be higher or lower than the range provided considering each candidate's knowledge, skills, abilities, and geographic location.

At Koch, employees are empowered to do what they do best to make life better. Learn how our business philosophy helps employees unleash their potential while creating value for themselves and the company. Additionally, everyone has individual work and personal needs. We seek to enable the best work environment that helps you and the business work together to produce superior results.