Strategic Marketing Manager

FyrFly Venture Partners; England; Hybrid; GBP 60,000 - 80,000; Full time

Job summary

A leading technology firm in Hemel Hempstead is seeking a Strategic Marketing Manager to drive strategic marketing excellence across the EMEA region. In this hybrid role, you will manage marketing initiatives with a focus on UK Supermarket partners. Ideal candidates will have experience in retail marketing and strong relationship management skills, alongside a passion for data-driven insights and commercial success. Join us to contribute to innovative branded payment solutions and enjoy a strong work-life balance with excellent employee benefits.

Benefits

25 days annual leave

Private medical insurance

Pension scheme

Hybrid working arrangement

Recognition program with financial rewards

Qualifications

• Experience as a Strategic Marketing Manager, National Account Manager or Key Account Manager.
• Strong background in retail marketing, ideally from publishing, entertainment, gaming or the drinks industry.
• Ability to analyse marketing performance and turn data into actionable insights.

Responsibilities

• Lead and support initiatives that shape the future of marketing across the region.
• Provide marketing insight and advisory support to the UK Supermarket Distribution Partner team.
• Produce detailed ROI analysis to assess the effectiveness of promotions and activity.

Skills

Strategic Marketing Management

Retail Marketing

Data Analysis

Relationship Management

Commercial Acumen

Job description

Strategic Marketing Manager

ID: 2026-25999

Category: Sales & Business Development

Position Type: Full Time

Location: UK-Hertfordshire-Hemel Hempstead

About Blackhawk Network:

At Blackhawk Network (BHN), we’re shaping the future of branded payments - powering reward, incentive, and loyalty solutions across 28 countries and 400,000+ consumer touchpoints. From digital gift cards and eGifts to global employee rewards and customer acquisition tools, our platforms deliver meaningful value to clients and their customers alike.

Learn more at BHN.com

Overview:

Contract: Permanent

Workplace: Hybrid – 2 days in office per week in Hemel Hempstead Office

Hours: 35

Reports to: Senior Manager, Strategic Relationships

Blackhawk Network is looking for a Strategic Marketing Manager to join our EMEA team within the wider Strategic Partnerships organisation. You will drive strategic marketing excellence across the region. This is a unique hybrid role combining EMEA-level marketing strategy with hands‑on advisory support for one of our largest partners. This is a highly collaborative, relationship‑focused position working closely with internal partner teams.

Responsibilities:

EMEA Strategic Marketing (50%)

You will lead and support initiatives that shape the future of marketing across the region, including:

• Identifying and driving new marketing revenue streams
• Standardising, improving and embedding marketing processes across EMEA
• Developing consistent, robust return‑on‑investment (ROI) methodologies for all markets
• Partnering closely with the Strategic Partnerships team to elevate our marketing impact

Distribution Partner Support (50%)

You will provide marketing insight and advisory support to one of our largest major UK Supermarket Distribution Partner team:

• Producing detailed ROI analysis to assess the effectiveness of promotions and activity
• Advising on which marketing initiatives to invest in, based on performance data and best‑practice activity across similar partners
• Supporting our largest major UK Supermarket Distribution Partner with creative campaign ideas and “out of the box” thinking for Channel Partners
• Advising on rate cards, including costs, creative expectations, and commercial considerations

Qualifications:

• Experience as a Strategic Marketing Manager, National Account Manager or Key Account Manager
• Ideally, direct experience managing large supermarkets as a customer
• Strong background in retail marketing, ideally from publishing, entertainment, gaming or the drinks industry
• Ability to analyse marketing performance and turn data into actionable insights
• A relationship‑driven mindset with the confidence to influence and advise internal teams
• Commercial acumen and a passion for improving process, structure, and ROI

We seek candidates who not only demonstrate curiosity and adaptability in emerging technologies but have also successfully implemented and utilized AI tools to enhance their work, improve processes, or deliver measurable results. Our teams embrace continuous learning and the thoughtful integration of AI to create meaningful impact – for our employees and the future of work.

Benefits:

• Work-Life Balance: 25 days annual leave, birthday time off, and volunteering leave.
• Health & Well-being: Private medical insurance, employee assistance program, enhanced parental leave, and free eye tests.
• Financial Rewards: Group income protection, pension scheme, and exclusive discounts with our bYond/one4all cards.
• Flexibility & Engagement: Hybrid working, office group activities, and support for physical and mental health.
• Recognition: Participate in Flyers, our leading recognition program with financial rewards.

Candidate Journey at BHN:

• Stage 1: Shortlisting of suitable candidates
• Stage 2: Screening Call
• Stage 3: Interview(s) with Hiring Manager(s)
• Stage 4: Feedback/Hired

Join us and be part of a company that’s shaping the future of branded payments. Apply today and take the next step in your career!

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