Strategic Digital Marketing Lead

Macfarlanes LLP; Greater London; On-site; GBP 30,000 - 46,000; Full time

Job summary

Macfarlanes LLP is seeking a Digital Marketing Executive to lead day-to-day digital marketing activities, with emphasis on social media, email, and website content. You will manage publishing workflows, craft compelling copy, and coordinate with teams across the firm to bring campaigns to life.

The role requires strong English writing, a methodical approach, and familiarity with platforms like Vuture and Umbraco. On-site hybrid collaboration will shape onboarding and ongoing work.

Qualifications

• Experience in a digital marketing role, ideally within professional services or a similarly complex stakeholder environment.
• Hands-on experience running social media channels, particularly LinkedIn.
• Excellent written English, with proven copywriting and proofreading ability.
• Methodical, well-organised approach with strong attention to detail.
• Experience with email marketing platforms (Vuture ideal).
• Experience creating social media artwork and visuals in Canva.
• Understanding of digital analytics and how performance data informs decisions.
• Familiarity with AI tools to create efficiencies.
• Strong communication skills and ability to coordinate approvals with stakeholders at all levels.
• Proactive, can-do attitude with good commercial awareness.
• Experience updating website content through a CMS (Umbraco ideal).
• Support for paid or promoted LinkedIn campaigns.
• Experience automating with AI and other emerging SaaS platforms.
• Familiarity with podcast or webinar production.
• Prior experience within a law firm.

Responsibilities

• Run the day-to-day publishing of the firm’s social media channels, primarily LinkedIn.
• Coordinate input from stakeholders and keep the publishing process moving from draft to publication.
• Write, edit and proof social copy aligned to the firm’s tone of voice.
• Create social cards and visuals in Canva with design team support as needed.
• Identify content opportunities across socials (LinkedIn, Instagram, etc.).
• Maintain the social media editorial schedule with consistent output.
• Monitor mentions, comments and enquiries; respond or escalate.
• Support paid LinkedIn activity and wider campaigns.
• Promote firm events, webinars and campaigns across digital channels.
• Become a platform expert on Vuture through training.
• Help colleagues build and QA campaigns and mailings.
• Maintain consistency across templates and audience selection.

Skills

Social media management

LinkedIn

Copywriting

Content editing

Canva visuals

Email marketing

CMS Umbraco

Analytics (GA4)

AI tools

Law-firm experience

Paid campaigns

Team collaboration

Tools

Vuture

Umbraco

Passle

Canva

GA4

LinkedIn

Job description

Macfarlanes LLP is seeking a Digital Marketing Executive to lead day-to-day digital marketing activities, with emphasis on social media, email, and website content. You will manage publishing workflows, craft compelling copy, and coordinate with teams across the firm to bring campaigns to life.

The role requires strong English writing, a methodical approach, and familiarity with platforms like Vuture and Umbraco. On-site hybrid collaboration will shape onboarding and ongoing work.