Strategic Digital Campaign Manager – Betting & Gaming

IVP; City of Westminster; On-site; GBP 40,000 - 60,000; Full time

Job summary

A leading fraud prevention company in the UK is hiring a Digital Campaign Manager dedicated to the Betting & Gaming industry. This role involves planning, optimizing digital campaigns spanning PPC, SEO, and Paid Social. Responsibilities include developing campaign briefs, coordinating efforts across channels, and performance analysis to drive campaign success. Candidates should have 5-8 years of relevant experience and a strong understanding of operator needs and marketing strategies. Join us in revolutionizing fraud management for online businesses.

Benefits

Equal opportunity employer

Dynamic work environment

Growth opportunities

Qualifications

• 5-8 years in digital marketing, demand generation, performance marketing, or campaign management.
• Experience in the Betting & Gaming industry; understands operator terminology.
• Proven ability to deliver integrated campaigns across PPC, SEO, and Paid Social.
• Strong understanding of operator search intent and funnel strategy.
• Ability to localize campaigns across regulated and non-regulated markets.

Responsibilities

• Plan and optimize integrated digital campaigns across all digital markets.
• Develop operator-focused campaign briefs, messaging, and keyword clusters.
• Coordinate channel sequencing across PPC, SEO, Paid Social, and content.
• Consolidate cross-channel performance reporting and lead optimization efforts.
• Embed Agile practices in marketing processes.

Skills

Digital marketing

Demand generation

Performance marketing

Campaign management

PPC ad copywriting

SEO content direction

Agile marketing

Performance analysis

Project management

Tools

Asana

Job description

A leading fraud prevention company in the UK is hiring a Digital Campaign Manager dedicated to the Betting & Gaming industry. This role involves planning, optimizing digital campaigns spanning PPC, SEO, and Paid Social. Responsibilities include developing campaign briefs, coordinating efforts across channels, and performance analysis to drive campaign success. Candidates should have 5-8 years of relevant experience and a strong understanding of operator needs and marketing strategies. Join us in revolutionizing fraud management for online businesses.