Strategic Communications Lead for Campaigns and Communities

Westway Trust; Greater London; On-site; GBP 42,000 - 65,000; Full time

Job summary

Westway Trust is seeking a creative and strategic Communications Manager to shape the organisation's storytelling across channels, manage our multimedia ecosystem, and deliver campaigns that promote services and events. The role emphasizes lived-experience voices and community connections across the 23-acre estate.

You will develop annual plans with the Senior Manager: Communications and Marketing and support colleagues with communications and content creation, including digital platforms,

Qualifications

• Experience working for a charity supporting and enhancing the lives of local communities.
• Experience developing and implementing communications and marketing strategies and plans, including creative approaches and delivery schedules.
• Experience in developing, maintaining and analysing the performance of digital channels to meet organisational objectives.
• Experience in media relations, including managing press enquiries and press contacts.
• Experience producing organisational reports.
• A minimum of 12 months’ line management experience.
• Experience growing online communities.
• Practical experience developing and maintaining online platforms, including but not limited to websites, blogs, email marketing and form-building software.
• Proven ability to build relationships with external partners.
• Understanding of ethical storytelling practices and experience working with communities to tell their stories.
• An awareness and understanding of developments in digital technologies and design, and a commitment to ensuring Westway Trust remains up to date with new ideas, capabilities and best practice.
• Demonstrable understanding and commitment to equal opportunities and diversity.

Responsibilities

• To develop and deliver campaign communications plans and creative approaches, ensuring activity is well-coordinated and aligned with organisational priorities.
• To manage the multimedia and digital ecosystem at Westway Trust, including the website, social media platforms and online channels.
• To generate regular, creative and engaging multimedia content, and deliver impactful campaigns and marketing materials that promote the Trust’s services, events and lived-experience voices.
• You will work closely with the Senior Manager: Communications and Marketing to develop and deliver annual Communications and Marketing plans, and will also support colleagues and stakeholders with their communications and content creation.

Skills

Charity communications

Campaign management

Digital analytics

Media relations

Team leadership

Community engagement

Content creation

Tools

Adobe Premiere Pro

Final Cut Pro

Canva

CapCut

Illustrator

InDesign

Photoshop

Job description

Westway Trust is seeking a creative and strategic Communications Manager to shape the organisation's storytelling across channels, manage our multimedia ecosystem, and deliver campaigns that promote services and events. The role emphasizes lived-experience voices and community connections across the 23-acre estate.

You will develop annual plans with the Senior Manager: Communications and Marketing and support colleagues with communications and content creation, including digital platforms,