Strategic Campaigns Manager

lloyds banking group; Bristol; Hybrid; GBP 59,000 - 69,000; Full time

Job summary

A leading financial services organization in the UK is seeking a Strategic Campaigns Manager to lead reputation-defining campaigns. This role requires proven experience in managing complex creative projects, utilizing data for effective communication, and impacting diverse audiences. The ideal candidate will thrive in a hybrid working model, emphasizing collaboration with stakeholders. The position offers a competitive salary, generous benefits including a strong pension contribution, and a commitment to diversity and inclusion in the workplace.

Benefits

Generous pension contribution up to 15%

Annual performance-related bonus

Share schemes including free shares

Discounted shopping benefits

30 days’ holiday with bank holidays

Wellbeing initiatives and parental leave policies

Qualifications

• Proven campaigns experience across diverse audiences with measurable outcomes.
• Oversight of planning and delivery of essential communication campaigns.
• Strong awareness of the external business environment.

Responsibilities

• Devise and deliver strategic campaigns to enhance the Group's reputation.
• Lead initiatives that impact people across the UK.
• Coordinate and deliver communication campaigns through various channels.

Skills

Leading complex creative projects

Strong corporate affairs background

Crafting communications using data and insights

Measuring and improving reputation

Excellent communication skills

Building positive relationships

Communicating confidently with stakeholders

Job description

End Date

Thursday 01 January 2026

Salary Range

£59,850 - £66,500

Flexible Working Options

Job Share

Job Title

Strategic Campaigns Manager

Salary

£59,850 to £68,160

Location

Bristol or Edinburgh

Hours

35 hours, full time

Working Pattern

Our work style is hybrid, which involves spending at least two days per week, or 40% of our time, at one of our office sites.

About this opportunity

Would you like to work in an award‑winning Group Corporate Affairs function? We have an exciting opportunity to join our team working on reputation‑defining campaigns.

Our purpose in Corporate Affairs is to secure Lloyds Banking Group’s reputation as the bank that helps Britain prosper. The Reputation and Community Engagement team leads on reputation strategies for the Group, delivering creative campaigns with impact.

What will I be doing?

As a Manager in the Reputation, Campaign & Insights team, you’ll be responsible for devising and delivering strategic campaigns crafted to further the Group’s reputation. This role offers an outstanding opportunity to lead initiatives that have the power to truly make a difference to people up and down the UK.

We are seeking a candidate with proven campaigns experience across diverse audiences, delivering outstanding and measurable outcomes. You will oversee the planning, articulation, and delivery of essential communication campaigns. Experience leading coordinated campaigns through organisational and public channels is required. Strong commercial and political insight is also important.

You’ll need a strong awareness of the external business environment and understand the issues that concern Group stakeholders.

Why Lloyds Banking Group

From building a truly sustainable business to creating a place where people love to work, we need colleagues who are up for the challenge of our bold ambitions. Who are excited to push boundaries and make change happen. Together, we can grow with purpose.

What you’ll need

• Evidence of leading complex creative projects and announcements across various teams and stakeholders
• Strong corporate affairs background, with extensive experience of working across and delivering communications to corporate stakeholder audiences.
• Expertise in using data and insight to craft external and internal communications.
• An understanding of how to measure and improve reputation.
• Excellent communication skills, both written and verbal.
• Excellent at building positive relationships and collaborating with others.
• Ability to communicate clearly and confidently with both internal and external stakeholders at all levels.

Our focus is to ensure we’re inclusive every day, building an organisation that reflects modern society and celebrates diversity in all its forms.

We want our people to feel that they belong and can be their best, regardless of background, identity or culture.

We were one of the first major organisations to set goals on diversity in senior roles, create a menopause health package, and a dedicated Working with Cancer initiative.

And it’s why we especially welcome applications from underrepresented groups.

We’re disability confident. So if you’d like reasonable adjustments to be made to our recruitment processes, just let us know.

Benefits

• A generous pension contribution of up to 15%
• An annual performance‑related bonus
• Share schemes including free shares
• Benefits you can adapt to your lifestyle, such as discounted shopping
• 30 days’ holiday, with bank holidays on top
• A range of wellbeing initiatives and generous parental leave policies

Want to do amazing work, that’s interesting and makes a difference to millions of people? Join our journey.

Purpose & Culture

At Lloyds Banking Group, we’re driven by a clear purpose; to help Britain prosper. Across the Group, our colleagues are focused on making a difference to customers, businesses and communities. With us you’ll have a key role to play in shaping the financial services of the future, whilst the scale and reach of our Group means you’ll have many opportunities to learn, grow and develop.

We keep your data safe. So, we’ll only ever ask you to provide confidential or sensitive information once you have formally been invited along to an interview or accepted a verbal offer to join us which is when we run our background checks. We’ll always explain what we need and why, with any request coming from a trusted Lloyds Banking Group person.

We’re focused on creating a values‑led culture and are committed to building a workforce which reflects the diversity of the customers and communities we serve. Together we’re building a truly inclusive workplace where all of our colleagues have the opportunity to make a real difference.