Strategic ABM & Segment Marketing Lead

WithSecure; Greater London; On-site; GBP 70,000 - 90,000; Full time

Job summary

A leading cybersecurity firm in Greater London seeks an experienced ABM & Segment Marketing Manager. This strategic role involves driving customer acquisition through account-based marketing, collaborating with sales teams, and executing targeted marketing campaigns. The ideal candidate will have over 7 years of experience in B2B SaaS marketing, strong analytical capabilities, and familiarity with platforms like Salesforce. This is a unique opportunity to impact marketing strategy in a rapidly evolving industry and contribute to cybersecurity solutions.

Qualifications

• 7+ years of experience in B2B SaaS marketing, with at least 3 in account-based marketing.
• Proven track record of driving measurable pipeline through ABM.
• Hands-on experience in creating marketing content.

Responsibilities

• Design ABM strategies to acquire new logos and expand existing accounts.
• Lead multi-channel campaign development including email and digital.
• Collaborate with sales to identify target accounts and improve engagement.

Skills

7+ years of experience in B2B SaaS marketing

Account-based marketing expertise

Collaboration skills

Analytical mindset

Familiarity with Salesforce and marketing tools

Fluent English

Tools

Salesforce

Demandbase

Marketing Cloud

Job description

A leading cybersecurity firm in Greater London seeks an experienced ABM & Segment Marketing Manager. This strategic role involves driving customer acquisition through account-based marketing, collaborating with sales teams, and executing targeted marketing campaigns. The ideal candidate will have over 7 years of experience in B2B SaaS marketing, strong analytical capabilities, and familiarity with platforms like Salesforce. This is a unique opportunity to impact marketing strategy in a rapidly evolving industry and contribute to cybersecurity solutions.