Stores GTM Manager

Currys-; Greater London; On-site; GBP 36,000 - 48,000; Full time

Benefits offered by this job

Discounts at Currys stores

Life Assurance and Sharesave

Wellbeing initiatives including cycle/

Aviva Digital GP app

Job summary

Currys London Campus at Waterloo is seeking a full-time, fixed-term Marketing and Category Execution specialist in London. You will plan and deliver the category marketing calendar, own selling execution, and build clear category briefs for store teams across multiple sites.

You’ll demo, train, and partner with store managers to drive high-value sales while monitoring performance metrics and optimization opportunities.

Qualifications

• Experience in retail marketing, selling or category execution.
• Experience working with store teams in a multi-site retail environment.
• Ability to span retail marketing and selling with customer interaction.
• Experience planning and executing in-store marketing campaigns (POS, supplier activation, display).
• Confidence coaching store teams on selling techniques and motivating colleagues.
• Strong data skills to track category performance and turn insights into action.
• Strong communication skills to brief store managers and colleagues clearly.
• Store-first mindset for practical execution in a busy retail environment.

Responsibilities

• Plan and deliver the category marketing calendar — managing POS, signage, campaign activation and display presentation in line with the commercial plan.
• Own the selling execution agenda for the category, making sure colleagues are confident and consistently applying the LIFE framework to convert customers into high-value sales.
• Build and maintain the integrated category brief for store teams — a single, clear guide covering what to sell, how to present it and what the priority outcomes are.
• Own demo execution across the category, making sure fixtures are maintained and colleagues are equipped to use demo as a real conversion tool.
• Developing category-specific selling guides and training content, working with L&D to keep product knowledge accurate and useful for the selling environment.
• Being the go-to contact for store teams on all category execution matters — visiting stores regularly and making sure their feedback shapes future planning.
• Tracking category conversion, basket value and attachment rates, spotting and addressing performance gaps across the estate.

Skills

Retail marketing

Category execution

Store-facing communication

Data analysis

Campaign activation

Job description

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London
Currys London Campus at Waterloo
Fixed Term Contract (August 2027)
Full Time
Grade 4

At Currys we’re united by one passion: to help everyone enjoy amazing technology. As the UK’s best-known retailer of tech, we’re proud of the service our customers receive – and it’s all down to our team of 25,000 caring and committed colleagues. Working as one team, we learn and grow together, celebrating the big and small moments that make every day amazing.

You’ll sit within the Stores GTM function, reporting to the Senior Stores GTM Manager. We bring the category to life in store — connecting how products look with how colleagues sell them. We're a practical, store-facing team that cares about what actually works on the shop floor, not just what looks good on a slide. You'll work closely with store managers and colleagues across the estate, making sure the category is presented and sold brilliantly every day. Partnering with Central Marketing and supplier brand partners, you'll plan and deliver co-funded campaigns and in-store activation. You'll also work with Central Ops and the Levelling Up team to make sure selling standards and colleague capability stay sharp across the business.

Role overview:

As part of this role, you’ll be responsible for:

• Planning and delivering the category marketing calendar — managing POS, signage, campaign activation and display presentation in line with the commercial plan.
• Owning the selling execution agenda for the category, making sure colleagues are confident and consistently applying the LIFE framework to convert customers into high-value sales.
• Building and maintain the integrated category brief for store teams — a single, clear guide covering what to sell, how to present it and what the priority outcomes are.
• Owning demo execution across the category, making sure fixtures are maintained and colleagues are equipped to use demo as a real conversion tool.
• Developing category-specific selling guides and training content, working with L&D to keep product knowledge accurate and useful for the selling environment.
• Being the go-to contact for store teams on all category execution matters — visiting stores regularly and making sure their feedback shapes future planning.
• Tracking category conversion, basket value and attachment rates, spotting and addressing performance gaps across the estate.

You will need:

• Experience in retail marketing, selling or category execution — ideally with exposure to both.
• A Background working with or communicating to store teams in a multi-site retail environment.
• A genuine ability to span both retail marketing and selling — and an instinct that at the point of customer interaction, they're the same thing.
• Experience planning and executing in-store marketing campaigns, including POS, supplier activation and display management.
• Confidence coaching store teams on selling technique and motivating colleagues to apply selling frameworks in the moment.
• Sharp data skills that track category performance metrics and quickly turn them into action.
• Strong communication skills that brief store managers and colleagues clearly and get real cut-through on the shop floor.
• A practical, store-first mindset — designing execution that works in a busy retail environment, not just in theory.

We know our people are the secret to our success. That's why we're always looking for ways to reward great work. You'll find a host of benefits designed to work for you, including:

• Discounts at our Currys stores and on our partner networks
• Life Assurance and Sharesave scheme
• Access to a variety of Wellbeing initiatives including cycle to work and eyecare
• Access to the Aviva Digital GP app, where you can access a GP 24/7

Join our team and we'll be with you every step of the way, helping you develop the career you want with new opportunities, on-going training and skills for life.

Not only can you shape your own future, but you can help take charge of ours too. As the biggest recycler and repairer of tech in the UK, we’re in a position to make a real impact on people and the planet.

Every voice has a space at our table and we're committed to making inclusion and diversity part of everything we do, including how we strengthen our workforce. We want to make sure you have a fair opportunity to show us your talents during our application process, so if you need any additional assistance with your application please email [e-mail] and we'll do our best to help.