Store Manager - Birmingham New Store Opening - Resorts World

ADIDAS; Birmingham; On-site; GBP 38,000 - 52,000; Full time

Benefits offered by this job

Employee discount

Job summary

adidas is opening a new store at Resorts World Birmingham. We are seeking an exceptional Store Manager to lead the journey from day one, build a high-performing team, and deliver the best consumer experience for adidas.

You will own the store, drive commercial results, and embody the adidas brand on the shop floor, delivering performance and growth from launch onward.

Qualifications

• Proven track record in store management.
• Experience launching and growing a new store.
• Strong communication and coaching skills.

Responsibilities

• Take full ownership of the store and team performance.
• Drive sales, profitability, and customer experience.
• Lead from the shop floor with coaching and development.
• Use data to identify opportunities and improve results.
• Recruit and develop a high-performing team reflecting adidas values.
• Ensure excellent visual merchandising and operational standards.
• Manage scheduling and resources to deliver the right experience.

Skills

Retail leadership

Team development

Store operations

Sales leadership

Job description

Store Manager

adidas | New Store Opening | Resorts World Birmingham

Join adidas and be part of something new.

At adidas, sport is more than what we do. It's who we are. For over 75 years, we've challenged convention, inspired athletes and creators, and shaped culture through innovation, performance, and style.

We're now bringing that energy to Resorts World Birmingham with an exciting new store opening, and we're looking for an exceptional Store Manager to lead the journey from day one.

This is a rare opportunity to launch a new store, build and develop your own team, and create an environment where consumers experience the very best of the adidas brand. If you're a passionate retail leader who thrives on driving performance, developing people, and delivering memorable consumer experiences, we want to hear from you.

We are seeking an ambitious and experienced Store Manager to lead our newest retail destination at Resorts World Birmingham. This is a high-profile opportunity for a commercially minded leader who is ready to make an immediate impact and play a key role in the continued growth of adidas retail.

What you'll do:

As Store Manager, you will take full ownership of your store, your team, and your commercial results. You'll create a culture that inspires performance, champions the consumer, and brings the adidas brand to life every day.

• Lead the successful launch and ongoing performance of our new Resorts World Birmingham store
• Drive sales, profitability, and productivity by delivering an outstanding consumer experience
• Lead from the front, spending time on the shop floor coaching, inspiring, and engaging your team
• Use business insights and performance data to identify opportunities and continuously improve results
• Create a high-performance culture through clear expectations, coaching, feedback, and development
• Recruit, onboard, and develop a talented team that reflects the energy and ambition of adidas
• Ensure exceptional execution of visual merchandising, operational standards, and brand presentation
• Manage store resources, scheduling, and staffing to deliver the right experience at the right time
• Maintain a safe, compliant, and commercially focused retail environment
• Partner with District and Retail teams to share best practice and contribute to wider business success
• Act as a true adidas Brand Ambassador, embodying our values and inspiring others to do the same

Who you are:

• An experienced retail leader with a successful track record in store management
• Passionate about developing people and creating high-performing teams
• Commercially focused with strong experience delivering sales and profit targets
• Comfortable using data and insights to make informed business decisions
• A hands‑on leader who enjoys being present on the sales floor and close to the consumer
• Organised, resilient, and adaptable in a fast‑paced retail environment
• A confident communicator who can build strong relationships at every level
• A role model for service, collaboration, and the adidas values

Why join adidas?

This is more than a Store Manager role. It's your chance to open a brand-new adidas store, build a team from the ground up, and make a lasting impact on one of the UK's most exciting retail destinations.

We offer:

• Competitive salary and annual bonus opportunity
• Generous employee discount on adidas products
• Career development and progression opportunities within a global sports brand
• A culture that celebrates individuality, innovation, and collaboration
• The opportunity to be part of a new store opening and shape its future success from day one

If you're excited by the opportunity to lead a brand-new adidas store, inspire a talented team, and create unforgettable consumer experiences at Resorts World Birmingham, we'd love to hear from you.