Store Manager

The White Company; York and North Yorkshire; On-site; GBP 40,000 - 60,000; Full time

Benefits offered by this job

50% discount on products

25 days holiday rising to 28

Volunteer Day

Discretionary bonus scheme

Perk Place Benefits Platform

Wagestream Money Management app

Private Medical Insurance

Life assurance plan

Christmas party

Job summary

The White Company is seeking a Store Manager in the United Kingdom to drive the store's overall success, balancing commercial performance with people-led leadership. You will own the customer experience, visual standards, and operations while safeguarding premium brand standards.

You will lead and develop a high-performing team, coaching through regular feedback and structured performance conversations, and collaborate with local stakeholders to grow awareness and footfall.

Qualifications

• Proven experience leading a premium or lifestyle retail store.
• An inspiring leader who develops others and builds strong teams.
• Commercially astute with a strong understanding of P&L, KPIs and trading dynamics.
• Excellent communicator and relationship builder with internal and external stakeholders.
• Calm, decisive and solutions-focused even in peak trading periods.
• Organised, adaptable and capable of managing multiple priorities.
• Genuine passion for The White Company brand and delivering premium customer experience.

Responsibilities

• Own the overall success of the store across customer experience, visuals, operations and results.
• Lead, coach and inspire a high-performing team; embed training and development.
• Translate insights into actions to drive performance, footfall and loyalty.
• Balance operational efficiency with premium service on all channels including in-store and online.
• Build local relationships with the community and neighbouring retailers to grow awareness.
• Ensure compliance, safety, audit standards and daily routines are robust.
• Act as brand guardian, ensuring every customer interaction reflects premium standards.

Skills

Store leadership

Team development

P&L awareness

Communication

Calm under pressure

Organization

Brand alignment

Job description

As a Store Manager, you are accountable for the overall success of your store. You balance strong commercial performance with people-led leadership, ensuring your team feels inspired, capable, and clear on expectations. You take full ownership of the customer experience, visual standards, operational delivery, and business results, creating a store that consistently reflects The White Company brand., + Act as the primary brand guardian within your store, ensuring every customer interaction reflects The White Company values and premium standards. + Lead the delivery of an exceptional end-to-end customer experience, using data, feedback, and insight to review service performance and drive continuous improvement. + Build strong, lasting customer relationships that encourage loyalty, advocacy, and data capture. + Ensure customers are supported seamlessly across all channels, including in-store, online, and remote shopping options. + Handle customer feedback and resolve issues with empathy, professionalism, and sound judgement, following up where needed to strengthen trust and confidence. + Identify and deliver local marketing opportunities to grow awareness, footfall, and engagement within the local community. People and Culture: Leading the Team + Lead, coach, and inspire a high-performing team to deliver outstanding results and uphold brand standards. + Create and sustain a strong training culture, ensuring learning, development, and coaching are embedded into everyday ways of working. + Develop talent through regular feedback, coaching, and structured performance conversations. + Build robust succession plans by identifying potential and supporting career development within the team. + Create a positive, inclusive, and accountable culture where everyone feels valued and clear on expectations. + Manage performance, conduct, and absence fairly and consistently, in line with company policies. + Act as a role model for behaviours, professionalism, and leadership standards across the store. Operational and Commercial Excellence: Driving Performance + Take full ownership of store performance, including sales, payroll, stock, and profit, with a clear understanding of P&L drivers and cost control. + Analyse KPIs, category reports, footfall, conversion, data capture, and customer insight through a robust rhythm and routine, ensuring performance is regularly reviewed, actions are followed up, and opportunities are consistently progressed. + Translate commercial insight into clear, practical actions for the team, building understanding and ownership at all levels. + Lead the planning and delivery of peak trading periods, ensuring the store is resourced, prepared, and focused on both customer experience and commercial results. + Create a commercially focused environment where the sales floor and visual presentation are continually reviewed and optimised. + Ensure the store is always beautifully presented, maintaining exceptional standards across visual merchandising, product presentation, housekeeping, and clear communication of seasonal messaging and storytelling. + Balance operational efficiency with exceptional service, ensuring ways of working enable the team to deliver both strong standards and a premium customer experience. + Identify and act on local opportunities to grow the customer base, strengthen partnerships, and elevate brand presence. + Build strong relationships with neighbouring retailers, Centre Management, and local stakeholders to support store success. + Actively contribute to the wider area team through collaboration, sharing best practice, and supporting area priorities. + Ensure operational excellence through strong compliance, health & safety, audit standards, and effective daily routines.

• Proven experience leading a premium or lifestyle retail store.
• A confident, inspiring leader who thrives on developing others and building strong teams.
• Commercially astute, with a clear understanding of P&L, KPIs, and trading dynamics.
• An excellent communicator and relationship builder, both internally and externally.
• Calm, decisive, and solutions-focused, even in high-pressure or peak trading environments.
• Organised, adaptable, and comfortable managing multiple priorities.
• A genuine passion for The White Company brand, with a strong commitment to protecting and bringing our values, aesthetic, and customer experience to life. At The White Company, we value our employees for always going the extra mile for every one of our customers; we reward this with great benefits and competitive salaries.
• 50% discount on our products,
• 25 days holiday rising to 28 during service,
• A Volunteer Day with a charity of your choice,
• In addition to a competitive salary, a discretionary bonus scheme may be rewarded annually,
• Perk Place Benefits Platform - offering a variety of discounts across wellbeing and lifestyle,
• Automatic enrolment into the Group Personal Pension scheme,
• Wagestream Money Management app - access to Wagestream gives you power over your pay and supports financial wellbeing,
• Private Medical Insurance,
• Following successful probationary completion, you'll be covered by our life assurance plan,
• Social - Christmas party/social events throughout the year

Our Equality Diversity and Inclusion statement of commitment At The White Company we are committed to creating an inclusive culture that welcomes and celebrates a diversity of backgrounds and identities. We are working together to ensure our environment is one where people can bring their authentic selves to work, where their contribution is valued, ability enhanced, and perspective appreciated. Where difference is respected, encouraged, and celebrated. Where you can feel you belong. We are committed to an active Equality Diversity and Inclusion Policy, which starts with our recruitment and selection process. We'd love you to join us on our journey.