Store Manager

White Stuff; Chester; On-site; GBP 28,000 - 36,000; Full time

Benefits offered by this job

Quarterly bonus

Up to 25 days holiday

Volunteer days

50% staff discount

BUPA Medical and Dental

Healthcare cash plan

Life Assurance

Season ticket loan

Pension contribution

Job summary

White Stuff is seeking a Shop Manager in Chester to lead a busy fashion retail team and deliver an outstanding customer experience. You will coach staff, manage product presentation, and drive commercial performance through KPIs while maintaining brand standards and community presence.

You will work closely with the Regional Manager and Retail team, overseeing training, staff planning, and shop operations to ensure a smooth, profitable store that reflects White Stuff’s values and style.

Qualifications

• Experience leading a retail team and delivering excellent in-store customer service.
• Ability to drive commercial performance through KPIs and promotions.
• Skilled in team development, coaching, and succession planning.

Responsibilities

• Train, drive, and coach the team to deliver an exceptional instore experience across the customer journey.
• Manage floor layout, stock, promotions and visual standards to maximise sales.
• Lead the shop within budgets, promotions, and key trading weeks to drive results.
• Develop, motivate and schedule the team; lead briefs and performance reviews.

Skills

Leadership

Customer experience

Team coaching

Merchandising

Commercial KPIs

Staff planning

Health & safety

Job description

Please, note this role is a 37,5 hours contract and weekend availability is required., The Shop Manager position holds overall responsibility for their shop. Taking ownership and the initiative to drive performance through managing KPIs, ensuring customers have the best possible shopping experience, developing the team and ensuring White Stuff's presence in the local community. WHAT YOU'LL BE DOING You'll report to your Regional Manager and sit within our Retail team. Customer Experience

Customer Experience

• Training, driving, and coaching the team to deliver an amazing instore customer experience in line with our pillars (Be Friendly, Be Valuable, Be Inspiring) throughout the Customer Journey.
• Ensuring the team meets customer needs through multichannel shopping and endless aisle orders.
• Ensuring customers are engaged with our brand through email newsletter sign ups, purchase tagging, and e-receipts.

Product Presentation and Visual Standards

• Evaluating floor layout and sales trends regularly, taking action to ensure the shop floor responds to commercial opportunity.
• Ensuring the team understand the features of our products and can explain these to our customers to support their styling and purchase decisions.
• Ensuring that product and shop standards are excellent and maintained at all times.
• Implementing brand VM standards and layouts within the shop and making placement decisions to best suit shop, market and customer.
• Creating a commercial environment in the shop where the team consistently evaluates the floor layout and KPIs and takes appropriate action to ensure the shop floor is responding to commercial opportunities.
• Evaluating shop product package and feeding back to Area Manager any commercial opportunities.
• Ensuring stock levels are optimised for sales opportunities and liasing with Merchandising to influence.

Commercial Management

• Understanding commercial opportunities for your shop and maximising these to increase sales. Coaching the team to also understand and implement these opportunities.
• Ensuring that the shop is working within the budgets set
• Leading the coordination of promotions, incentives, and key trading weekS

People Management and Development

• Using the Learning and Development and operational tools provided to develop the team's knowledge and skillset, and help them reach their individual potential.
• Creating a positive team atmosphere in the shop which is focused on delivering results.
• Leading team briefs to ensure the team are set up with the knowledge and the motivation needed to achieve targets.
• Ensuring staff planning is effective to ensure that the right people are in the right places at the right times.
• Playing a key part in setting team objectives to ensure the team are working together to achieve goals.
• Attracting, recruiting and retaining high calibre team members.
• Engaging with succession planning to ensure that we are growing our own talent.
• Actively seeking opportunities in the local area that could benefit the shop such local events.
• Ensures the team receives regular praise and feedback to support their engagement and continuous development.
• Leading annual and interim reviews for the team, with objectives monitored throughout the year.

Shop Operations

• Leading efficient and accurate delivery and replenishment processes.
• Playing a key role in organising stocktake and ensuring an accurate reconciliation.
• Ensuring that ship from store and Click and Collect processes are managed effectively by the team.
• Being a point of contact for internal and external stakeholders.
• Leading Health and Safety processes within the shop and ensuring team compliance.
• Developing professional relationships with other teams and areas of the business.

Doing Good Stuff

• Living our Values, making sure these are alive in the shop.
• Holding an awareness of our charity partner and the positive impact this has including supporting any events or charity promotions.
• Understanding our approach to ethical sourcing and environmental impact to be able to explain this to our customers and the team. You'll be passionate about Retail and Fashion. You'll have experience driving the commercial success of a shop and leading a team, and you'll be able to inspire others with your passion and expertise. You will be your true self and bring out the best in others too. White Stuff was established in 1985 through a simple idea. This idea grew and now we have shops and concessions in the UK and internationally, selling women's and men's clothing as well as beautiful accessories and homeware. Our original prints (all designed in house), intricate details and considered design touches reflect our personality and make us subtly distinctive.

Our people are at the heart of our brand, constantly moving and driving us forward. We're sociable, talented and likeminded and we're not hierarchical or political in how we do business. We encourage entrepreneurial ideas and accountability at all levels., As a Shop Manager at White Stuff you will be entitled to an array of great benefits, some of which include

• Quarterly bonus opportunity
• Up to 25 days holiday per annum plus bank holidays
• 2 extra (paid!) days off per year to volunteer in the local community
• 50% discount and a uniform per annum
• BUPA Medical and Dental Insurance
• Healthcare cash plan and Life Assurance
• Interest free season ticket loan
• Pension Contribution