Store Manager

M&S Opticians; Cardiff; On-site; GBP 100,000 - 125,000; Full time

Job summary

A leading optical service provider in Cardiff seeks an experienced Manager to drive sales performance and enhance customer experience. The successful candidate will lead a high-performing team, implement business growth strategies, and ensure compliance with company policies. Strong leadership and proven experience in optical retail are essential for this role.

Qualifications

• Proven experience in people management within an optical retail setting.
• Strong leadership and team development skills.
• Ability to drive performance and achieve business goals.
• Excellent problem-solving and critical-thinking abilities.
• Strong technical and commercial awareness.

Responsibilities

• Lead, onboard, and develop team members to reach their full potential.
• Drive customer engagement and maintain high sales performance.
• Manage resources effectively to maximise sales and conversions.
• Implement company policies, procedures, and systems efficiently.
• Identify strategies for business growth and customer retention.

Skills

Leadership

Sales performance

Customer service

Team development

Problem-solving

Job description

About the Role

As an M&S Opticians Manager, you will be responsible for driving sales performance, building customer awareness, and growing the business while ensuring an exceptional customer experience. Your leadership will be key in managing a high‑performing team, including clinical professionals, and fostering a culture of excellence. With a strong understanding of sales delivery and business growth, you will take ownership of the store’s success, utilising your commercial awareness and strategic thinking to maximise performance.

Key Responsibilities

• Lead, onboard, and develop team members to reach their full potential
• Lead the promotion of M&S Opticians throughout the store to drive customer engagement
• Maintain high sales performance while ensuring excellent customer service
• Manage resources effectively to maximise sales and conversions
• Build strong working relationships with the clinical professionals in store to optimise their contribution to sales and service
• Work towards achieving Key Performance Indicators (KPIs) and sales targets
• Implement company policies, procedures, and systems efficiently
• Identify and implement strategies for business growth and customer retention
• Ensure compliance with data protection, safeguarding, and company policies

About You

You are an experienced retail or optical manager with a strong track record in driving sales, leading teams, and delivering outstanding customer service. A confident and inspirational leader, you excel at developing your team, fostering a high‑performance culture, and maximising business growth. With strong commercial awareness, problem‑solving skills, and a strategic mindset, you are always looking for ways to enhance the customer experience, efficiency and performance. Your ability to adapt, self‑reflect, and implement improvements makes you a key driver of success.

Key Requirements

• Proven experience in people management within an optical retail setting
• Strong leadership and team development skills
• Ability to drive performance and achieve business goals
• Excellent problem‑solving and critical‑thinking abilities
• Strong technical and commercial awareness