Sr. Strategic Partnerships Manager

Hudl; Lincoln; On-site; GBP 75,000 - 114,000; Full time

Job summary

A leading sports technology company in Lincoln is seeking a Senior Strategic Partnership Manager to develop and manage critical business relationships, focusing on leagues and associations in the youth sports market. The ideal candidate will bring 10–20+ years of partnership leadership experience, exceptional negotiation skills, and a robust understanding of the club sports ecosystem. This position offers a competitive salary and a culture that supports professional growth and well-being.

Benefits

Flexible vacation time

Company-wide holidays

Remote work options

Employee Assistance Program

401(K) matching

Qualifications

• 10–20+ years of experience in partnership leadership.
• Expertise in contract development and complex negotiations.
• Strong presentation and storytelling skills for executive audiences.
• Deep understanding of youth and club sports market.

Responsibilities

• Own the partnership strategy and vision for youth and club sports.
• Lead negotiations and manage complex relationships.
• Drive cross-functional alignment and revenue growth.

Skills

Partnership Sales

Relationship Management

Negotiation

Communication

Market Knowledge

Analytical Skills

Tools

Microsoft Excel

Salesforce

Job description

At Hudl, we build great teams. We hire the best of the best to ensure you’re working with people you can constantly learn from. You’re trusted to get your work done your way while testing the limits of what’s possible and what’s next. We work hard to provide a culture where everyone feels supported, and our employees feel it—their votes helped us become one of Newsweek's Top 100 Global Most Loved Workplaces.

We think of ourselves as the team behind the team, supporting the lifelong impact sports can have: the lessons in teamwork and dedication; the influence of inspiring coaches; and the opportunities to reach new heights. That’s why we help teams from all over the world see their game differently. Our products make it easier for coaches and athletes at any level to capture video, analyze data, share highlights and more.

Your Role

We’re looking for a Senior Strategic Partnership Manager to join our Competitive Business Unit, where you'll be a key leader focused on our most critical business relationships with leagues, state associations, and third-party organizations. This senior position is pivotal in shaping the future of our partnership strategy, particularly within the club sports ecosystem for Soccer, Volleyball, Hockey, and Facilities. You will manage and deepen existing high-level relationships while developing the long-term strategic vision to drive partnership evolution and unlock new value for Hudl.

As a Senior Strategic Partnership Manager, you’ll:

• Own the partnership strategy and vision. You'll develop and implement long-term business plans and strategies, focusing on market evolution and positioning within the youth and club sports market. You will also be responsible for making data-driven recommendations to develop new programs and improve existing ones.
• Lead complex negotiations and relationship management. Drive complex contract negotiations from inception to execution, while using your advanced negotiation skills to influence C-suite executives and manage sales conversations with senior-level executives. You'll manage your assigned partner portfolio through the entire life cycle, ensuring all deliverables are executed and mutually beneficial.
• Drive cross-functional alignment and revenue growth. Act as a team player by collaborating and influencing decisions across Sales, Marketing, Product, and Customer Success to unlock new value. You will build a roadmap that delivers top-line revenue growth, margin, and industry innovation for your portfolio.

Our priority is to hire someone for this role who lives near our office in Lincoln or Omaha, Nebraska.

Must-Haves

• Experienced in partnership leadership. You have 10–20+ years of work experience in Partnership Sales, Relationship Management, or Promotions in a Company/Corporation/Team or with an Agency working across Club Sports in the North America Market.
• Contract expertise. You have proven expertise in contract development and leading complex negotiations from inception to execution.
• A persuasive communicator. You’re a capable and persuasive communicator and negotiator who can make arguments clearly and succinctly, with top-notch presentation and storytelling skills for executive audiences.
• Deep market knowledge. You possess a deep understanding of the youth and club sports market and have experience in development and implementation of long-term business plans and strategies.

Nice-to-Haves

• Networked in club sports. You have a strong existing network of relationships with key partners and stakeholders.
• Technically savvy. You have advanced skills in Microsoft Excel/PowerPoint and experience with Salesforce or other CRM platforms.
• Analytical focus. You possess strong analytical and problem-solving skills, with experience using quantitative analysis and large data sets to inform recommendations and strategies.

Our Role

• Champion work-life harmony. We’ll give you the flexibility you need in your work life (e.g., flexible vacation time, company-wide holidays and timeout (meeting-free) days, remote work options and more) so you can enjoy your personal life too.
• Guarantee autonomy. We have an open, honest culture and we trust our people from day one. Your team will support you, but you’ll own your work and have the agency to try new ideas.
• Encourage career growth. We’re lifelong learners who encourage professional development. We’ll give you tons of resources and opportunities to keep growing.
• Provide an environment to help you succeed. We’ve invested in our offices, designing incredible spaces with our employees in mind. But whether you’re at the office or working remotely, we’ll provide you the tech stack and hardware to do your best work.
• Support your mental and physical health. We care about our employees’ wellbeing. Our Employee Assistance Program, employee resource groups and fitness partner Peerfit have you covered.
• Cover your medical insurance. We have multiple plans to pick from to ensure you’ll have the coverage you (and your dependents) want, including vision, dental, fertility healthcare and family forming benefits.
• Contribute to your 401(K). Yep, that’s free money. We’ll match up to 4% of your own contribution.

Compensation

The base salary range for this role is displayed below—starting salaries will typically fall near the middle of this range.

We make compensation decisions based on an individual's experience, skills and education in line with our internal pay equity practices.

Any bonuses awarded are based on individual and company performance paid at Hudl's discretion.

Base Salary Range $100,000 — $150,000 USD Inclusion at Hudl

Hudl is an equal opportunity employer. Through our actions, behaviors and attitude, we’ll create an environment where everyone, no matter their differences, feels like they belong.

We offer resources to ensure our employees feel safe bringing their authentic selves to work, including employee resource groups and communities. But we recognize there’s ongoing work to be done, which is why we track our efforts and commitments in annual inclusion reports.

We also know imposter syndrome is real and the confidence gap can get in the way of meeting spectacular candidates. Please don’t hesitate to apply—we’d love to hear from you.