Sr. Manager, Demand Generation

Forter; City Of London; Hybrid; GBP 80,000 - 100,000; Full time

Job summary

A technology company in the UK is seeking a Senior Manager, Demand Generation to lead global marketing strategies and drive revenue growth. The role requires 7–10 years of B2B experience and strong collaboration skills. The ideal candidate has a background in SaaS or cybersecurity industries and expertise in marketing automation tools. The company offers a hybrid work model, fostering both in-person collaboration and remote flexibility.

Benefits

Hybrid work model

Competitive salary

Opportunity for professional development

Qualifications

• 7–10+ years of B2B demand generation experience, with at least 3 years in a leadership role.
• Proven success driving pipeline growth in enterprise SaaS or cybersecurity/ecommerce industries.
• Strong leadership and communication skills; comfortable presenting to executive stakeholders.

Responsibilities

• Develop and own the global demand generation strategy.
• Design, launch, and optimize integrated campaigns.
• Lead and mentor a small but growing demand generation team.

Skills

B2B demand generation experience

Leadership skills

Cross-functional collaboration

Analytical mindset

Marketing automation expertise

Tools

HubSpot

Salesforce CRM

Outreach

6sense

Job description

The Senior Manager, Demand Generation will be responsible for building and executing integrated marketing programs that drive qualified pipeline and accelerate revenue growth for Forter. This role is ideal for a strategic yet hands‑on marketer who thrives on balancing creative campaign design with data‑driven execution. You’ll partner closely with Sales, Product Marketing, and the broader Marketing team to develop and optimize demand generation programs across multiple channels.

What you'll be doing:

• Strategy & Planning: Develop and own the global demand generation strategy, with clear goals for pipeline creation, new logo acquisition, and customer expansion.
• Campaign Execution: Design, launch, and optimize integrated campaigns across digital, paid media, ABM, email, webinars, and events.
• Funnel Optimization: Monitor performance across the funnel, applying testing and data insights to improve conversion rates and campaign ROI.
• Collaboration: Partner with Sales leadership to ensure alignment on ICP, lead scoring, and SLA processes. Enable SDRs with effective follow‑up strategies.
• Technology & Operations: Manage marketing automation and CRM integrations (e.g., HubSpot, Salesforce) to support campaign execution and reporting.
• Analytics & Reporting: Own KPIs for demand generation. Track and report on campaign performance, pipeline impact, and ROI for executive stakeholders.
• Team Leadership: Lead and mentor a small but growing demand generation team, fostering a culture of creativity, accountability, and continuous improvement.

What you'll need:

• 7–10+ years of B2B demand generation experience, with at least 3 years in a leadership role.
• Proven success driving pipeline growth in enterprise SaaS or cybersecurity/ecommerce industries.
• Deep expertise in marketing automation platforms such as HubSpot, Outreach, and 6sense, along with Salesforce CRM.
• Strong track record of executing multi‑channel campaigns with measurable ROI.
• Excellent cross‑functional collaboration skills, particularly with Sales.
• Analytical mindset with experience building and interpreting dashboards, reports, and campaign insights.
• Strong leadership and communication skills; comfortable presenting to executive stakeholders.

About us:

Digital commerce is built on trust. At every point along the eCommerce journey, businesses must make a critical decision: Can I trust this customer? Answering this simple question accurately and instantly is powerful—it can accelerate revenue growth and strengthen a company’s connection with its customers. How do we do it? Forter was founded on the insight that it's not about what is being purchased, nor where— but who is behind the interaction.

The Forter Decision Engine finds patterns across more than one billion identities in our dataset. We isolate fraudsters and protect customers—ensuring everyone gets the experience they deserve. Given that trust is central to how we operate, Forter is very much driven by a defined set of values. We attract remarkable talent and have retention and engagement levels that are well above benchmarks. We’re meticulous about strengthening our culture as we grow and ensuring this is an environment where people can have outsized impact.

Trust is backed by data – Forter is a recipient of over 10 workplace and innovation awards, including:

• Great Place to Work Certification (2021, 2022, 2023,2024)
• Fortune’s Best Workplaces in NYC (2022, 2023 and2024)
• Forbes Cloud 100 (2021, 2022, 2023,2024 and2025)
• #3 on Fast Company’s list of “Most Innovative Finance Companies” (2022)
• Anti‑Fraud Solution of the Year at the Payments Awards (2024)
• Fintech Breakthrough Awards – Best Fraud Prevention Platform (2023)

Life as a Forterian:

We are a team of over 600 Forterians spread across 3 different continents. Since 2013, we've raised $525 million from investors such as Tiger Global, Bessemer, Sequoia Capital, March Capital and Salesforce Ventures. We're on a mission to bring trust to global digital commerce so that companies like Adobe, ASOS, eBay, Instacart, Priceline and Nordstrom can block fraud, drive revenue and improve customer experience.

Hybrid Work Model

At Forter, we embrace a hybrid work model that blends in‑person connection with the flexibility of remote work. Team members based near our key hubs are expected to work from the office at least three days per week. We believe that regular face‑to‑face collaboration fuels professional development, strengthens our culture, and builds the relationships that help teams thrive.

Forter is an Equal Employment Opportunity employer that will consider all qualified applicants, regardless of race, color, religion, gender, sexual orientation, marital status, gender identity or expression, national origin, genetics, age, disability status, protected veteran status, or any other characteristic protected by applicable law.