Sr. Interactive Designer, Ad Innovation

Dow Jones; Greater London; On-site; GBP 45,000 - 65,000; Full time

Job summary

A leading media company is seeking an experienced interactive designer to oversee the production of custom ad units and contribute to ad product innovation. You will design responsive ad templates, collaborate on specs, and ensure efficiency in campaign builds. The ideal candidate has 5+ years in design and ad development, along with strong communication skills. This role is located in Greater London and offers a unique opportunity to drive innovation in digital advertising.

Qualifications

• 5+ years of relevant design and ad product development experience.
• Portfolio featuring past work and experience with ad templates.
• Excellent communication and presentation skills.

Responsibilities

• Produce responsive ad templates with design and custom event tracking.
• Collaborate on streamlined ad creative specs.
• Manage production workflow and ensure campaign efficiency.

Skills

Design and ad product development experience

Knowledge of Celtra or similar platforms

Intuitive UI / UX understanding

Excellent communication skills

Experience in client-oriented settings

Education

5+ years experience

Portfolio of past work

Tools

Celtra

Web & App Ad Platforms

JS, HTML, CSS coding

Job description

Job Description

Wall Street Journal | Barron’s Group (WSJ|BG) is looking for an experienced interactive designer for the Ad Innovation rich media studio. This person will be primarily responsible for post-sale custom ad unit production, while contributing to pre-sale ideation, concept design and proprietary ad format development.

The ideal candidate will be solutions-driven, proactive, and passionate about creating elegant ad experiences. They will be an advocate for innovation and help accelerate WSJ|BG’s position as an industry leader in rich media.

With input from the Ad Innovation Executive Director and Sr. Interactive Design Manager, the candidate will be responsible for the production lifecycle of assigned client campaigns (working primarily within Celtra), while contributing to the team’s roadmap of new ad products and implementing best practices for performance and efficiency.

Primary responsibilities:

Develop Competitive Custom Templates

• Produce responsive ad templates, inclusive of design, layout, functionality, and custom event tracking

Establish and execute best practices for performance, speed and scalability

Collaborate on streamlined ad creative specs for client asset deliverables

Incorporate polite user experiences while adhering to WSJ|BG best practices of standards and ethics

Work with the interactive design manager to execute new ad template rollouts and meet roadmapped goals

Proactively develop ongoing knowledge base of new capabilities and products within the Celtra ecosystem

Manage Production and Workflow

• Assist in defining and supporting an optimal workflow for the interactive design team


• Collaborate with the Project Management team to service client requests seamlessly throughout campaign builds


• Implement streamlined custom event tracking when applicable for consistent performance reporting


• Set & contribute to best practices for campaign mocks, wireframes and storyboards


• Contribute to ideation for high‑stake and complex client requests


• Leverage expertise to execute on quick‑turnaround requests


• Operate with a sense of urgency and professionalism

Qualifications :

• 5+ years of relevant design and ad product development experience


• Knowledge of Celtra or comparable interactive studio platforms, inclusive of template management and custom event tracking implementation


• Portfolio featuring past work and experience with ad templates


• Stand‑out understanding of intuitive UI / UX


• Excellent communication and presentation skills, with ability to articulate design decisions clearly and persuasively


• Enthusiastic, professional demeanor and experience working in a client‑oriented setting (internal or external)


• Experience navigating advanced features (such as location‑ and time‑based personalization)


• Comprehensive project management and experience in executing multiple projects simultaneously


• Familiarity with publishing and testing ad units to web environments


• Background in digital advertising is a plus

Experience with the following is a plus :

• Web & App Ad Platforms


• Coding (JS, HTML and / or CSS)


• API integrations and feeds

Reasonable accommodation: Dow Jones, Making Careers Newsworthy - We are an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity or expression, pregnancy, age, national origin, disability status, genetic information, protected veteran status, or any other characteristic protected by Dow Jones. We are committed to providing reasonable accommodation for qualified individuals with disabilities, in our job application and / or interview process. If you need assistance or accommodation in completing your application, due to a disability, email us at . Please put "Reasonable Accommodation" in the subject line and provide a brief description of the type of assistance you need. This inbox will not be monitored for application status updates.

Business Area :

Dow Jones - Media Sales

Job Category :

Software Product Engineering

Union Status : Non-Union role

Since 1882, Dow Jones has been finding new ways to bring information to the world’s top business entities. Beginning as a niche news agency in an obscure Wall Street basement, Dow Jones has grown to be a worldwide news and information powerhouse, with prestigious brands including The Wall Street Journal, Dow Jones Newswires, Factiva, Barron’s, MarketWatch and Financial News.

This longevity and success is due to a relentless pursuit of accuracy, depth and innovation, enhanced by the wisdom of past experience and a solid grasp on the future ahead. More than its individual brands, Dow Jones is a modern gateway to intelligence, with innovative technology, advanced data feeds, integrated solutions, expert research, award-winning journalism and customizable apps and delivery systems to bring the information that matters most to customers, when and where they need it, every day.

If you are a current employee at Dow Jones, do not apply here. Please go to the Career section on your Workday homepage and view "Find Jobs - Dow Jones." Thank you.

Req ID : 41524