Sr. Director, Pan European Accounts - UK (Remote)

Under Armour, Inc; United Kingdom; Remote; GBP 133,000 - 168,000; Full time

Job summary

A leading sports apparel brand is seeking a seasoned Sales Director to manage revenue across European markets. The ideal candidate will have over 15 years of experience in sales leadership and a strong background in developing strategic business plans. Responsibilities include managing significant revenue goals, coordinating cross-functional teams, and implementing effective sales strategies. This position is located in the Manchester area, with travel responsibilities throughout the year, offering a competitive salary package.

Benefits

Health & fitness benefits

28 days holiday

Paid volunteer days

On-site gym

Qualifications

• 15 years of relevant experience leading Sales teams.
• 6+ years of management experience.
• Conversational in another European language is ideal.
• Expertise in apparel and/or footwear.

Responsibilities

• Own and manage annual revenue targets of >150M$.
• Develop and execute strategic business plans.
• Coordinate and lead cross-functional collaboration.
• Implement EMEA sales strategies.

Skills

Leadership

Sales Strategy

Market Analysis

Cross-Functional Collaboration

Fluent in English

Education

Bachelor’s degree or Master’s in relevant field

Job description

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At Under Armour, we are committed to empowering those who strive for more, and the company's values - Act Sustainably, Celebrate the Wins, Fight on Together, Love Athletes and Stand for Equality - serve as both a roadmap for our teams and the qualities expected of every teammate.

Our Values define and unite us, the beliefs that are the red thread that connects everyone at Under Armour. Our values are rallying cries, reminding us why we’re here, and fueling everything we do.

Our pursuit of better begins with innovation and with our team's mission of being the best. With us, you get the freedom to go further - no matter your role. That means developing, delivering, and selling the state‑of‑the‑art products and digital tools that make top performers even better.

Lead and grow our sales operations across multiple pan European Accounts, through European markets.

This role is responsible for developing and executing strategic sales plans, driving revenue growth, and building strong relationships with pan European key Accounts, specifically JD, and other partners across the region. This role will also lead our Digital Sales team to drive growth across key channels.

When it applies (e.g. JD), this role takes a global responsibility that can go from coordination (e.g. core range, Brand SinS, activation calendar…) to leading (e.g. selling in part or all the business…) the Customer(s) for its Global business.

Working in partnership with other PODs leaders, across channels (wholesales) and internal functions to enable sustainable growth matching our LRP ambition.

Your Impact

Drive Revenue and Profitability

• Own and manage annual revenue targets of >150M$ and account profitability across key European markets, ensuring quarterly growth in alignment with Under Armour EMEA’s commercial strategy. Depending on the Account, the responsibilities (scope vary per Account) can extend to Global scope.

Strategic Account Development & Market Share Growth & Risk Management

• Develop and execute strategic business plans for elevated pan‑european Key Accounts within the region, with measurable milestones every quarter and full alignment to brand and commercial priorities.
• Depending on the Account, the strategic responsibilities (scope vary per Account) can extend to Global scope. Monitor market trends to increase Under Armour’s market share across pan-European Account and proactively identify risks and opportunities, delivering actionable insights and mitigation plans on a quarterly basis. Global scope can apply.

Cross-Functional Leadership

• Coordinate and lead cross‑functional collaboration with marketing, product, operations, and finance teams to deliver integrated customer solutions, ensuring monthly alignment meetings and shared KPIs are in place.
• The director will keep market teams fully informed of strategies and decisions impacting local markets.
• Depending on the Account, the cross‑functional leadership will extend to Global functions (scope vary per Account).
• Sales Strategy Implementation
• Implement EMEA sales strategies—including trade terms, customer segmentation, and range planning—across all assigned geographies, with bi‑annual reviews to assess effectiveness and adapt to market dynamics.
• Depending on the Account, the implementation responsibilities (scope vary per Account) can extend to Global scope.

Team Leadership and Development

• Lead, coach, and develop the pan‑european wholesale team in line with the centrally defined blueprint, conducting quarterly performance reviews and implementing individual development plans.
• Work close together with Key cities’ leaders to increase Under Armour footprint and market share in key cities

Qualifications

• Bachelor’s degree or master’s in relevant experience field
• 15 years of relevant experience leading Sales teams.
• 6+ years of management experience; or equivalent experience as the subject matter lead or expert in area of expertise
• Fluent in English, ideally conversational in another European language.
• Be an expert across EMEA – with a focus on PanEu countries – Building on established relationships.
• Product and Assortment expert aligned to Buying Groups, Specialty account, Key Account.
• Proven Experience working with apparel and/or footwear

Workplace Location

• Location: Manchester Area, UK
• Travel: IE- ~40% -60% of the year

Relocation

• No relocation provided

Base Compensation

£133,831.09-£167,288.86 GBP
Most new hires fall within this range and have the opportunity to earn more overtime. Initial placement within the salary range, however, is based on an individual's relevant knowledge, skills and experience for the position. UA is committed to helping our teammates succeed and advance in their careers. Base salary is only one component of our competitive Total Rewards package.

• Paid “UA Give Back” Volunteer Days: Work alongside your team to support initiatives in your local community.
• Health & fitness benefits, discounts and resources - We offer teammates across the country programs to promote physical activity and overall well-being.
• 28 days holiday
• Teammate Resource groups e.g. Green Machine, Sustainability, LGBTQIA+, Women in Leading and Living, Balance for mental health and wellbeing etc.
• Human Performance Institute (Gym) on site
• Local Language course when moving from abroad

Our Commitment to Diversity

At Under Armour, we are committed to providing an environment of mutual respect where equal employment opportunities are available to all applicants and teammates without regard to race, color, religion or belief, sex, pregnancy (including childbirth, lactation and related medical conditions), national origin, age, physical and mental disability, marital status, sexual orientation, gender identity, gender expression, genetic information (including characteristics and testing), military and veteran status, family or paternal status and any other characteristic protected by applicable law. Under Armour seeks to recruit, develop and retain the most talented people representing a wide variety of backgrounds and perspectives. Reasonable accommodations are available for applicants with disabilities upon request.