Sr. Demand & Field Marketing Manager

DocuSign; Greater London; Hybrid; GBP 70,000 - 90,000; Full time

Job summary

A leading technology platform in Greater London seeks an experienced Demand & Field Marketing Manager. You will accelerate pipeline velocity and enhance deal size through targeted campaigns. The ideal candidate has over 8 years of marketing experience, preferably in B2B SaaS, and possesses strong project management and communication skills. This hybrid role requires collaboration with sales teams and strategic planning to achieve business objectives.

Benefits

Commitment to diversity and inclusion

Employee accommodations available

Qualifications

• 8+ years of marketing experience with a technology vendor.
• ABM experience in a similar role.
• Experience working closely with sales teams and management.

Responsibilities

• Develop marketing plans to align with business objectives.
• Execute enterprise and key account marketing strategy.
• Design campaigns to shorten sales cycles and improve conversion rates.

Skills

Marketing experience with technology vendors

Experience in B2B SaaS sector

Communication skills

Project management skills

Digital marketing skills

Education

Master’s degree in business or marketing

Tools

CRM systems (SFDC preferred)

Google Suite

Analytics tools

Job description

Company Overview

Docusign brings agreements to life. Over 1.5 million customers and more than a billion people in over 180 countries use Docusign solutions to accelerate the process of doing business and simplify people’s lives. With intelligent agreement management, Docusign unleashes business‑critical data that is trapped inside of documents. Until now, these were disconnected from business systems of record, costing businesses time, money, and opportunity. Using Docusign’s Intelligent Agreement Management platform, companies can create, commit, and manage agreements with solutions created by the #1 company in e‑signature and contract lifecycle management (CLM).

What you’ll do

The core objective of this role is to accelerate pipeline velocity and increase average deal size by executing custom campaigns that precisely target high‑priority accounts and key decision‑makers. This focused approach will shorten the average sales cycle and measurably improve qualified opportunity conversion rates. Furthermore, the Demand & Field Marketing Manager will ensure a cohesive, professional brand and content experience across all executive touchpoints, thereby building stronger brand authority and driving higher win rates. This position is an individual contributor role reporting to the Director, Demand & Field Marketing.

Responsibilities

• Develop annual/quarterly marketing plans, working closely with the wider marketing team and sales leadership to align to business objectives and pipeline and booking targets.
• Implement the enterprise and key account marketing strategy in collaboration with other business partners and execute programs to deliver against those goals.
• Execute all tactics of the Marketing Plan – including local events – and coordinate with other team members, shared services groups as well as agencies and field teams.
• Influence and contribute to the content strategy from a large business perspective, to develop content aligned to stages of the buyer journey for the Enterprise segment.
• Report on program success on a regular basis, share best practices, develop new ideas and test and optimise programs.
• Work effectively in an EMEA team with additional EMEA wide responsibilities.
• Boost velocity and value by focusing on high‑priority accounts and decision‑makers.
• Design campaigns to shorten the average sales cycle and improve qualified opportunity conversion rates.
• Ensure a cohesive, professional brand and content experience for executive buyers.
• Build content strategies and sophisticated programs (incl. ABM) to accelerate high‑value deals and secure large‑scale revenue for our biggest revenue market in Europe UK/North.

Job Designation

Hybrid: Employee divides their time between in‑office and remote work. Access to an office location is required. (Frequency: Minimum 2 days per week; may vary by team but will be weekly in‑office expectation)

What you bring

Basic

• 8+ years of marketing experience with a technology vendor in a marketing manager position, with technology and B2B SaaS sector experience.
• Master’s degree in business or marketing.
• ABM experience in a similar role.
• Experience with Executive Engagement programs/events.
• Experience working closely with sales teams and management, possessing a deep understanding of the sales process for a SaaS business.
• Experience with CRM systems (knowledge of SFDC a strong advantage) and proficiency with Google Suite and analytics tools.

Preferred

• Technology B2B SaaS experience an advantage.
• Well rounded digital marketing skill set, including writing and designing email campaigns and leveraging digital advertising and social media platforms.
• Highly effective communication and interpersonal skills.
• Strong written communication and presentation skills.
• A great team player, enthusiastic, proactive and innovative.
• Excellent people and management skills to interact with colleagues and cross‑functional teams, partners and customers.
• Strong project management skills to effectively manage multiple projects simultaneously.

Life at Docusign

Docusign is committed to building trust and making the world more agreeable for our employees, customers and the communities in which we live and work. You can count on us to listen, be honest, and try our best to do what’s right, every day. At Docusign, everything is equal. We each have a responsibility to ensure every team member has an equal opportunity to succeed, to be heard, to exchange ideas openly, to build lasting relationships, and to do the work of their life. Best of all, you will be able to feel deep pride in the work you do, because your contribution helps us make the world better than we found it. And for that, you’ll be loved by us, our customers, and the world in which we live.

Accommodation

Docusign is committed to providing reasonable accommodations for qualified individuals with disabilities in our job application procedures. If you need such an accommodation, or a religious accommodation, during the application process, please contact us at [e-mail].