Sr. Brand Manager

Glanbia plc; Camden Town; Hybrid; GBP 60,000 - 80,000; Full time

Job summary

A leading sports nutrition company is seeking a dynamic and strategic Senior Brand Manager to lead brand initiatives in France. The role focuses on developing marketing strategies and campaigns that resonate with consumers, ensuring alignment with global plans while customizing for local insights. Candidates should have proven brand management experience, strong digital marketing skills, and be fluent in French and English. This opportunity offers hybrid working arrangements and competitive compensation.

Benefits

Generous family leave policy

Health & dental plan

Staff discounts

Continuous learning opportunities

Qualifications

• Proven experience in brand management within FMCG or consumer-focused industries.
• Demonstrated success in leading integrated marketing campaigns across multiple channels.
• Experience in influencer marketing and advocacy strategy development.

Responsibilities

• Lead the development and implementation of brand strategy for France.
• Conceptualise and deliver stand-out marketing campaigns.
• Drive the media strategy with a focus on digital and social channels.
• Own the creative development and brand storytelling.
• Lead the planning and execution of product launches.
• Identify and activate brand ambassadors.
• Partner closely with sales teams to ensure commercial viability.
• Oversee marketing budgets for efficient resource allocation.

Skills

Brand management experience

Understanding of French market

Leadership in marketing campaigns

Creative judgment

Social/digital-first thinking

Influencer marketing expertise

Stakeholder management

Analytical mindset

Self-starter

Agile mindset

Fluent in French and English

Job description

Overview

We are seeking a dynamic and strategic, experienced Senior Brand Manager to lead the brand agenda in France, a priority market for GPN. This role is pivotal in driving brand growth through the development and execution of compelling, insight-led marketing strategies and campaigns that resonate with French consumers and deliver commercial impact. This is a unique opportunity to actively shape a winning growth strategy in an extremely dynamic category, for a priority region for the wider business.

Responsibilities

• Brand Strategy & Execution: Lead the development and implementation of the brand strategy for France, ensuring alignment with global/international plans while tailoring to local market dynamics and consumer insights. Lead measurement of delivery against this brand strategy.
• Integrated Marketing Campaigns: Conceptualise and deliver stand‑out, 360° marketing campaigns that deliver against the consumer jobs to be done in the region – from creative development through to execution across paid, owned, and earned channels, including media, digital, and in‑store activations.
• Media Strategy & Performance: Drive the media strategy for France with a strong focus on digital and social channels. Leverage performance marketing principles to optimise reach, engagement, and ROI, ensuring media plans are data‑driven, measurable, and aligned with campaign objectives.
• Creative Development & Storytelling: Own the creative development process and brand storytelling for France – from concept through to activation, ensuring all communications are compelling, impactful, locally relevant, and consistently on‑brand across all touchpoints. This will involve some local market creation work and some global adaptation work.
• Product Launches: Lead the planning and execution of product launches in the French market, ensuring cross‑functional alignment and flawless delivery across all consumer and customer‑facing channels.
• Advocacy & Influencer Strategy: Own and drive the brand's advocacy strategy in France, identifying and activating hero athletes and brand ambassadors to manage micro‑influencer partnerships that build authentic consumer connections.
• Cross‑Functional Collaboration: Partner closely with local sales and commercial teams to ensure brand plans are commercially viable and effectively executed in‑market, driving both brand equity and business performance.
• Budget Management: Oversee marketing budgets, ensuring efficient allocation of resources and strong ROI within the agreed budgets and timely invoice management.

Qualifications

• Proven experience in brand management within FMCG, retail, or consumer-focused industries.
• Deep understanding of the French market and consumer behaviour.
• Demonstrated success in leading integrated marketing campaigns across multiple channels.
• Strong creative judgment and experience in storytelling and content development.
• A social/ digital-first thinker, expert in creating digital stand‑out and conversation.
• Experience in influencer marketing and advocacy strategy development.
• Excellent stakeholder management and cross‑functional collaboration skills.
• Analytical mindset with ability to interpret information and use that to shape future plans.
• Self‑starter, highly motivated and solutions‑oriented.
• Agile mindset, able to adapt and thrive in a fast‑paced environment.
• A passion for the industry.
• Fluent in French and English (both written and spoken) with at least working proficiency in Italian preferred.

Benefits, Work Arrangements and Company Information

Glanbia Performance Nutrition's purpose is to inspire people everywhere to achieve their performance goals. We are the world's leading premium sports nutrition company with Optimum Nutrition, BSN, Slimfast and Nutramino brands in our portfolio, among others. We pride ourselves on being a company with remarkable values focused on driving sustainable business performance. The opportunity will be based in London or Dublin with hybrid working arrangements available through our Smart working model which allows you a greater choice in how you work and live, giving you a better work‑life balance. The Glanbia Group comprises three divisions: Glanbia Performance Nutrition, Glanbia Nutritional's, and Joint Ventures. Collectively and with our partners we offer an incredible breadth of expertise in nutrition. We employ a team of 6,000 people, work with global food and beverage companies, and sell our award‑winning and market‑leading products in 130 countries worldwide.

At Glanbia, we celebrate diversity, because we know that our individual strengths make us stronger together. We welcome and encourage interest from a variety of candidates, we will give your application consideration, without regard to race, colour, religion, sex, sexual orientation, gender perception or identity, national origin, age, marital status, protected veteran status, or disability status. At Glanbia, our culture celebrates individuality, knowing that together we are more.

The opportunity to develop your career on a global stage, continuous learning through an on-demand learning platform, and a competitive compensation package including staff discounts, generous family leave policy, health & dental plan, competitive salary.