Sport SEO Editor

News Corp UK & Ireland Limited; City Of London; On-site; GBP 60,000 - 80,000; Full time

Job summary

A leading media organization in the UK seeks a Sport SEO Editor to enhance sports content visibility online. You will direct SEO strategies, assist journalists, and oversee real-time updates in a fast-paced environment. Ideal candidates will possess editorial experience, a strong grasp of the British sports landscape, and expertise in SEO practices and tools. This role offers a dynamic opportunity to contribute to a major UK news brand.

Benefits

Private medical insurance

Discounted gym memberships

Electric Car scheme

Generous pension scheme

Training and development opportunities

Qualifications

• Experience in a digital publishing environment.
• Knowledge of US sports is desirable.
• Ability to understand Google Discover best practices.

Responsibilities

• Provide daily guidance to journalists on articles.
• Update live sports blogs in real-time.
• Report on SEO keywords driving traffic.
• Recommend SEO strategies for content.
• Monitor sport pages’ ranking against competitors.

Skills

Editorial background

Expert knowledge of British sports

SEO principles understanding

Experience optimizing websites

Familiarity with SEO tools

Experience with WordPress

Tools

GSC

SEMrush

Trisolute News Dashboard

Majestic

Job description

Job Description

The Sun is the biggest news brand in the UK, publishing hundreds of stories a day and reaching over 170m unique users digitally every month. Its exclusives set the news agenda and its campaigns have changed the lives of many. Delivering news, entertainment, and sports coverage to millions of readers every day. With a rich history spanning decades, we are dedicated to providing accurate, insightful, and engaging content across print and digital platforms.

The Sun has a mass‑market audience and aims to appeal to a diverse audience in the UK and beyond.

Your Team

The Sun Online is the biggest mobile news brand in the UK - and still growing! - with a young, talented, diverse team who publish the best coverage of news, sport, TV and showbiz, lifestyle and family value.

Our hugely successful, award‑winning Audience Development team sits at the core of our publishing operation and is constantly evolving, growing new audiences, and building engagement and loyalty with our readers.

Your Role

We’re looking for a Sport SEO Editor to work in our fast‑paced newsroom and provide support to the Sport department, journalists and editors – from day‑to‑day guidance to longer‑term insight.

Day to day you will

• Act as a daily go‑to person for journalists and reporters seeking advice or improvements to articles
• Update our live football, boxing, darts, snooker and other sport blogs in a minute‑by‑minute environment and liaise with key homepage editors on look and feel
• Report each morning on the top SEO keywords driving traffic
• Make recommendations to journalists for relevant keywords and keyword combinations to target on articles and blogs
• Agree with Senior SEO Editors about opportunities to write explainers and make sure they are optimised for search engines
• Make further recommendations on what articles should be earmarked to do well on Google Discover and how to keep them optimised
• Report each morning on how The Sun’s sport pages are ranking compared to rivals
• Monitor trending data for newsroom suggestions and pass to editorial desks
• Monitor daily output and ensure relevant cross‑linking in articles e.g. ensure 2 other article links in copy, relevant anchor text and links to topic pages.
• Ensure articles and pages are correctly tagged
• Edit or ensure that picture captions are suitably written and include crawlable/indexable data e.g. Taylor and Tom take to the skies in private jet vs The couple boarded her private jet
• Have an appreciation of how great visuals work in a crowded marketplace on Google Top Stories
• Work across a rolling rota, including some nights and weekends, to cover the biggest sporting events

What we’re looking for from you

• Editorial background with experience in a digital publishing environment
• Expert knowledge and interest in the British sporting landscape
• Knowledge of US sport desirable
• Good understanding of the principles of SEO
• Experience of optimising websites for SEO
• Familiar with a range of SEO tools such as GSC, SEM Rush, Trisolute News Dashboard or Majestic
• An understanding of how Google Discover works and best practices
• Experience of working within WordPress

Life at News

Driven by passion, guided by principles and acting with purpose. We represent, reflect and reach the nation, telling the stories that matter.

We inform our audiences so that they can make decisions based on trusted information.

We represent, reflect and reach the nation, telling the stories that matter most. To ensure these stories resonate with as broad an audience as possible, it is essential that our organisation reflects the diversity of the people we reach. Whether through age, gender, ethnicity, disability, social class or sexuality, we are committed to representing the rich variety of voices that make up our society. And we champion a culture where everyone has the opportunity to contribute and thrive as we continue to innovate and drive long term sustainable growth.

At News UK, we take pride in our exceptional employee‑led networks that bring together individuals with shared interests and create a vibrant sense of community. We believe our networks play a vital role in fostering a collaborative and supportive work culture at News UK. Groups that we support include the African & Caribbean Network, Parents and Carers, and LGBTQ+ group News Is Out, and the Apprentice Society.

Benefits

Some of our benefits include:

• Private medical insurance including coverage for pre-existing conditions
• Discounted gym memberships, free ClassPass at Home, weekly in person/virtual exercise classes
• ‘Bikes for Work’ and ‘Electric Car’ scheme
• Up to 60% discount on Harper Collins books
• Maternity leave up to 18 weeks full basic salary & paternity leave up to 2 weeks
• Access to exclusive events and competitions with exciting brands such as talkSPORT, Virgin Radio UK & The Times. Weekly virtual panel chats with top journalists and celebrities
• Access to wellbeing benefits such as EAP, physio/massage and counselling
• A generous pension scheme with employer contributions of up to 5%
• Wide range of training available, plus full LinkedIn Learning

We want to ensure that everyone has the opportunity to perform to their best when applying for a role. If you would like to receive any information in a different way or for us to do anything differently to support you apply for any of our roles please contact us on [e-mail].