Sponsorship Manager

Betway Global; Greater London; On-site; GBP 80,000 - 110,000; Full time

Benefits offered by this job

Learning & development

Performance feedback

Employee assistance

Health care

Dental

Life insurance

Car scheme

Cycle to work

Retail discounts

Job summary

Betway Global is seeking a Sponsorship Manager to lead global football sponsorship strategy and integrated campaigns. You will manage Sponsorship Account Leads and maximize brand opportunities across activation campaigns, driving growth.

You will bring strong strategic, negotiation and leadership skills, with experience in brand marketing and sponsorship leveraging, especially in betting/football contexts. A collaborative, high-energy approach will help you succeed.

Qualifications

• Demonstrate strategic ability and commercial thinking.
• Analytic competency in sponsorship reviews.
• Experience in brand marketing and sponsorship leveraging, preferably in betting/football.
• Strong communication, negotiation and influencing skills with multiple stakeholders.
• Experience delivering multi-platform branding and activation strategies.
• Ability to propose activation strategies for campaigns and events.
• Leadership experience with team development.

Responsibilities

• Outline and lead the activation strategy and performance of your portfolio and implement the global sponsorship strategy.
• Monitor, review and report on partnerships to meet business objectives.
• Assist in negotiation and contracts for partnerships and sponsorship deals.
• Recommend new commercial opportunities and exit plans where appropriate.
• Ensure activities comply with regulations and internal policies.
• Manage Account Leads and ensure rights are activated, delivered and tracked.
• Develop team members’ skills to own their portfolio.

Skills

Strategic thinking

Commercial mindset

Leadership

Negotiation

Stakeholder management

Brand marketing

Sponsorship experience

Education

Bachelor's degree

Job description

On average it takes 5 minutes to apply for this role.

Kick-start your career in the online gaming world and experience the very latest in technology and innovation.

Do you see yourself as one of those “out-of-the-box thinkers”, “Technical masterminds”, “Outstanding creatives”, or “Mind-boggling number crunchers”? If so, we want to welcome you to the Betway family and celebrate what makes you unique!

Our global customer base is exploding and we need your skills to support us on this exciting journey! Don’t look back and submit your application before the opportunity passes you by..

Who We Are

We’re Super Group, the NYSE-listed digital gaming company behind some of the world’s leading Sports and iGaming brands, including Betway and Jackpot City. We’re a powerhouse built on decades of expertise and we’re changing the game for good. Our mission is to give our customers a superclass entertainment experience.

Who We’re Looking For

We’re on a thrilling journey of growth and innovation, and we need passionate, driven individuals to join us. At Super Group International, every day is action-packed, and we expect you to bring your A-game. In return, you’ll find a supportive environment where your skills can flourish and your career can soar.

Why we need you

We’re building experiences that wow our customers – and that starts with bold, curious people who want to do work that matters.

If you’re hungry to grow, excited by impact and ready for a challenge that will supercharge your career, this could be your moment.

As Sponsorship Manager, you will implement the global football sponsorship strategy and create integrated campaigns that appeal to existing and prospective customers. You will manage a team of Sponsorship Account Leads and maximize every opportunity to promote the brand with multiple activation campaigns, driving innovation and business growth.

What You’ll Do

• Outline and lead the activation strategy and performance of your portfolio and implement the global sponsorship strategy
• Regularly monitor, review and report on the performance of the partnerships and ensure that it is delivering against the overall business objectives
• Assist in the negotiation and contractual processes of partnership and sponsorship deals
• Make recommendations on new commercial opportunities as well as exit plans, where appropriate
• Ensure sponsorship and marketing activities are compliant and follow external and internal legal and marketing regulations
• Manage Account Leads to complete the day-to-day operational requirements; from campaign management to execution and reporting- ensuring all rights are delivered, activated and tracked
• Proactively develop the skill sets of the team members to take full ownership of their portfolio
• Work with wider Brand, Digital & Country teams to identify new ways to integrate and maximise our partnerships rights
• Present sponsorship activations and campaign reports internally at a mid and senior level
• Manage the day-to-day relationships with agencies and suppliers across your portfolio, to ensure campaigns are executed and delivered against KPIs
• Develop long-term strategic relationships with sponsors and partners, as well as internal stakeholders
• Maintain strong understanding of the ever-changing landscape across your portfolio, with an in-depth understanding of competitor activity across the global sponsorship landscape
• Ensure the activation strategy is delivered within budget and continuously look for efficiencies. Manage day-to-day budget operations across your team and portfolio, including SOWs, POs and Invoices
• Maintain and apply knowledge of sports betting markets, including betting products, and emerging industry trends, to support informed decision-making, ensure regulatory compliance, and drive commercial performance through our partnerships

This list covers your core responsibilities – with plenty of room to stretch, explore and take on new challenges as we grow.

What You’ll Bring

You’re someone who brings:

• Demonstrate strategic ability and commercial thinking
• Analytic competency to review all existing and new sponsorships
• Previous relevant experience within brand marketing and sponsorship leveraging, preferably within the betting and/or football industries
• Strong experience and competency in all marketing disciplines (ATL, BTL, Digital, Experiential, Media, Social)
• Excellent communication, negotiation and influencing skills. Proven experience of working with multiple stakeholders internally and externally
• Strong experience in delivering & devising multi-platform branding & engagement activation strategies
• Devising & pitching activation strategies for consumer campaigns and events
• Demonstrable ability to overcome obstacles and be proactive in finding creative solutions
• Excellent organisational skills and attention to detail
• Previous Leadership experience
  

Desirable Skills You’ve Got Up Your Sleeve

It would be great if you also have some the following skills:

• Knowledge of sports betting markets, including odds, betting types and market trends
• Previous experience in the online gaming or casino industry, with a strong understanding of player behaviour and industry regulations
• Familiarity with gambling regulations and compliance requirements in various jurisdictions, ensuring adherence to legal standards
  

Our values are non-negotiables

Our culture is underpinned by core values that are linked to key behavioural competencies. Along with the below behavioural competencies, these are essential for all employees in order for you to embed in and drive our culture forward.

These Competencies Are

• Adaptability
• Ownership and accountability
• Attention to detail
• Resilience
• Team orientation
• Integrity
• Innovation
  

What You’ll Get Back

We invest in your growth and wellbeing, so you can bring your best:

• Supergrowth is real here. Our learning and development programmes give you the tools, training and opportunities to level up fast.
• Your progress matters. Our Performance tool ensures you get meaningful feedback to support your development and superdrive your career.
• Support that has your back. Our Employee Assistance Programme offers resources for you and your family.
• Vitality Health Care
• Unum Dental
• Life Assurance & Income Protection
• Tusker car scheme
• Cycle to Work
• Retail discounts
  

Ready to feel superclass?

At Super Group, your experience matters. We’re honest, fair, and focused on helping you succeed – and your work will have real impact from day one.

Game on!

Should you not hear from us within 2 weeks, please assume your application has not been successful.