Sponsorship & Events Commercial Manager

Immediate; Greater London; Hybrid; GBP 41,000 - 50,000; Full time

Benefits offered by this job

Hybrid working

25 days holiday + birthday

Pension plan

Cycle to work

Well-being initiatives

Diversity & Inclusion

Job summary

Immediate is home to some of the biggest consumer brands in the UK, including Radio Times, Good Food and BBC Gardeners' World. We are seeking a Commercial Manager for a 12-month FTC maternity cover to drive sponsorship revenues for the Festive Good Food Show and Good Food Festival, while supporting stand sales and activations.

The role requires a strategic thinker with proven sponsorship sales experience, capable of winning new business and managing existing accounts.

Qualifications

• Proven experience in commercial sales and account management.
• Strong negotiation and relationship-building skills.
• Excellent communication and presentation abilities.

Responsibilities

• Actively identify, approach and pitch new sponsorships across all events in the portfolio.
• Approach clients across multiple industries to ensure broad lead coverage.
• Use LinkedIn Sales Navigator and Pearlfinders to identify opportunities and tailor pitches.
• Attend and research competitive events to identify sponsors and partners.
• Ensure the 2027 sponsorship deck is up to date with new information and branding.
• Collaborate with Event Director and Creative Producer on status calls with clients.
• Generate new business through market research and senior stakeholder engagement.
• Collaborate with marketing, sales and event teams to deliver sponsorship agreements.
• Maintain sponsor records and track performance in CRM; support post-show retention.

Skills

Commercial sales

Account management

Relationship-building

Negotiation

CRM software

Job description

Immediate is home to some of the biggest consumer brands in the UK, including Radio Times, Good Food and BBC Gardeners' World. We are seeking a Commercial Manager for a 12-month FTC maternity cover to drive sponsorship revenues for the Festive Good Food Show and Good Food Festival, while supporting stand sales and activations.

The role requires a strategic thinker with proven sponsorship sales experience, capable of winning new business and managing existing accounts.