Specialist, Marketing

Fluidmaster; England; On-site; GBP 40,000 - 60,000; Full time

Job summary

A leading plumbing solutions company is seeking a Marketing Specialist in the UK to promote their brand across digital, print, and trade channels. The role involves developing marketing campaigns, conducting market research, and collaborating with cross-functional teams. Candidates should have 5-7 years of marketing experience, ideally in B2C and B2B environments, with strong creative and analytical skills. The position requires a Bachelor's degree in Marketing or a related field, and experience in digital marketing tools is essential.

Qualifications

• 5-7 years of marketing experience in both B2C and B2B environments.
• Hands-on experience with social media management and email marketing.
• Excellent written and verbal communication skills.

Responsibilities

• Develop marketing campaigns across digital, print, trade, and in-store channels.
• Monitor market trends and customer preferences using data insights.
• Produce engaging marketing content for various channels.

Skills

Campaign Planning & Execution

Market research and customer discovery

Content Creation & Channel Management

Cross-Functional Collaboration

Analytical mindset

Brand awareness

Education

Bachelor's degree in Marketing, Business, Communications or related field

Postgraduate qualification such as CIM, MBA or equivalent

Tools

Google Analytics

Content management systems

Marketing automation platforms

Microsoft Office suite

Job description

The Marketing Specialist ensures that Fluidmaster’s brand and product portfolio are promoted across channels – digital, social, trade and in‑store – in alignment with EMEA and global strategies. The role involves planning and executing integrated campaigns, creating compelling content, analysing performance, collaborating with cross‑functional teams and external partners, and supporting product launches. Strong creative skills are required to develop appealing assets, while data‑driven thinking is essential to optimise campaigns and demonstrate return on investment. The specialist will act as a “brand guardian”, ensuring adherence to guidelines and contributing to future marketing initiatives. This is a high‑impact role for a marketer who thrives on variety, collaboration and a chance to influence brand visibility in a competitive consumer market.

Responsibilities

• Campaign Planning & Execution: develop marketing campaigns across digital, print, trade and in‑store channels to promote Fluidmaster’s products and services.
• Market research and customer discovery: monitor market trends, customer preferences and the competitive landscape. Use data insights to shape marketing plans, analyse buying trends and document processes to improve efficiency.
• Content Creation & Channel Management: produce engaging marketing content for the website, social media, trade advertising, events, POS materials, email campaigns and collateral. Oversee Fluidmaster GB’s social media presence, website and digital advertising.
• Support product launches and go‑to‑market plans: work closely with Product Management & Senior Marketing specialist to develop launch materials and go‑to‑market strategies. Contribute to pricing, packaging and promotional plans, ensuring campaigns drive awareness and adoption.
• Cross‑Functional Collaboration: coordinate with sales, product, supply chain and customer service teams to align marketing and sales efforts.
• Brand Stewardship: ensure all campaigns and materials reinforce Fluidmaster’s brand positioning. Support initiatives to build brand awareness and brand preference in the UK & Ireland market.
• Continuous improvement: document procedures, identify opportunities and stay current with marketing trends and emerging platforms and apply learnings to future campaigns.

Qualifications

• Education: Bachelor’s degree in Marketing, Business, Communications or related field is required. A postgraduate qualification such as CIM, MBA or equivalent is advantageous.
• Professional experience: minimum 5–7 years of marketing experience, ideally in both B2C and B2B environments, with a record of delivering successful integrated campaigns. Experience in trade marketing or the plumbing / DIY sector is desirable.
• Digital marketing: hands‑on experience with social media management, email marketing, content management systems and marketing automation tools. Proficiency in analysing data through analytics platforms and using insights to refine campaigns.
• Communication and collaboration: excellent written and verbal communication skills and ability to build relationships with internal and external stakeholders. Effective collaboration is critical for aligning marketing and sales teams and delivering strategic marketing initiatives.
• Analytical mindset: comfortable working with data, interpreting KPIs and making data‑driven decisions. Should have experience in market research, segmentation and ROI analysis.
• Software proficiency: competent in Microsoft Office suite and familiar with marketing tools such as analytics software (e.g., Google Analytics), content management systems and marketing automation platforms. Knowledge of ERP systems like JD Edwards is a plus.
• Brand awareness: strong understanding of brand development principles and the ability to consistently apply brand guidelines across all touchpoints.
• Analytical and data‑driven: proficiency in interpreting data and converting it into actionable insights.