Spa Membership Advisor

The Belfry Hotel and Resort; Sutton Coldfield; On-site; GBP 19,000 - 20,000; Part time

Job summary

A leading leisure resort in Sutton Coldfield seeks a Spa Membership Sales Advisor to drive membership growth and engage customers. Successful candidates will generate leads, maintain relationships, and support the leisure sales strategy in a vibrant team environment. This role requires sales experience and strong communication skills, with a competitive salary and benefits package.

Benefits

Discounted gym memberships

Wellness programs

Employee discounts on services

Qualifications

• Previous experience in sales or hospitality roles.
• Confident communicator with excellent telephone skills.
• Highly organised with strong attention to detail.

Responsibilities

• Generate new membership enquiries through outreach.
• Achieve monthly sales targets and KPIs.
• Conduct engaging spa tours showcasing facilities.
• Convert leads into active members through relationships.
• Maintain CRM systems for membership tracking.
• Support new members through onboarding.

Skills

Sales experience

Excellent interpersonal skills

Strong communication skills

Organisational skills

Target-driven

Job description

The Belfry Hotel & Resort is an award-winning hotel, home to 300+ luxurious bedrooms and suites, several restaurants and bars, events and meetings spaces, a leisure club and spa. Our three golf courses, including The Brabazon, are recognised as world‑class, and home to this year’s Betfred British Masters. Whether you're drawn to our iconic golf courses, the serenity of the spa, the excitement of guest services, or our behind‑the‑scenes operations, there's a place for you in our vibrant team.

The Belfry has undergone a major expansion and renovation with an investment of over £80 million, marking a new and exciting chapter in our history. The resort has been transformed with the addition of The Masters Suite, a stunning new event space, 149 additional bedrooms, a state‑of‑the‑art leisure club and a host of other enhancements that elevate the Belfry experience like never before.

We believe in taking care of our team just as much as we do our guests. That's why we were named in the 2024 Caterer’s Top 30 Best Places to Work, as well as Springboard’s 2024 Best Employer. So, join us on our journey as we unveil a new and unparalleled resort.

Salary

The on-target earning potential for this role is a £19,765.20 annual salary, comprising a base salary of £19,047.60 supplemented by an estimated £717.60 in gratuities per annum, ensuring a rewarding compensation package.

LEISURE & SPA

The Leisure team at The Belfry Hotel & Resort look after the perfect place to keep fit and stay active with some of the best fitness equipment and facilities in the area. Our expert team are always on hand to welcome our guests and provide fitness advice, personal training sessions and fitness classes.

The Belfry Spa offers a luxurious escape with 20 treatment rooms and state‑of‑the‑art amenities. Guests enjoy a serene ambience in the relaxation room and immaculate care at the mani‑pedi station. The spa's renowned 'fire and ice' experience provides rejuvenation through alternating hot and cold therapies. Highly skilled therapists provide personalised treatments, delivering over 4000 treatments monthly. Nestled in stunning surroundings, the spa promises an unforgettable experience with ESPA treatments, leaving guests feeling blissfully restored and renewed.

About the role

This role is a 30 hour contract, working 5 days out of 7.

The Spa Membership Sales Advisor will play a key role in driving spa membership growth at The Belfry Hotel & Resort. This role is responsible for generating new membership leads, converting enquiries, delivering exceptional guest engagement, and supporting the wider leisure sales strategy. The successful candidate will be confident, proactive, and passionate about wellness, customer service, and sales performance.

Responsibilities

• Proactively generate new membership enquiries through outreach, tours, follow‑up calls, and prospecting activity.
• Achieve monthly sales targets and KPIs set by the Leisure Membership Sales Manager.
• Conduct engaging spa tours that highlight facilities, benefits, and membership value.
• Convert leads into active members through strong relationship building and personalised communication.
• Maintain accurate leads, tracking, and reporting through membership CRM systems.
• Deliver a welcoming, professional, and premium experience for all prospective and current members.
• Respond promptly to enquiries via phone, email, and walk‑in appointments.
• Support new members through onboarding and introduction to facilities and services.
• Act as a brand ambassador for The Belfry, its standards, and its values.
• Support spa and leisure membership campaigns, promotions, and events.
• Work collaboratively with spa, leisure, reception, and marketing teams to maximise engagement.
• Ensure knowledge of spa facilities, treatments, and benefits remains current and accurate.
• Assist with administrative duties relating to membership records and payments.

About You

The skills and experience required for the role are:

Essential

• Previous experience in sales, guest‑facing roles, or hospitality environments.
• Confident communicator with excellent interpersonal and telephone skills.
• Target‑driven with a strong desire to achieve and exceed goals.
• Highly organised with strong attention to detail.
• Ability to work evenings, weekends, and flexible hours as required.
• Positive attitude with a professional and polished manner.

Desirable

• Experience in spa, wellness, leisure, or fitness settings.
• Knowledge of membership sales processes and CRM systems.
• Understanding of premium guest experience standards.

Belfry Benefits

We inspire and develop our team through on‑the‑job coaching & mentoring, in‑house training and provide access to our online learning platform, The Belfry Campus. We offer apprenticeships in a host of subjects delivering nationally recognised qualifications to help advance careers, and our LEAD development programme empowers and inspires our teams to grow from team member to executive roles. We aim help internally where possible, nurture ambition and ensure your potential progression.

Learning & Development

We prioritise your wellbeing with discounted gym memberships and wellness programmes for personal growth. Partnering with The Burnt Chef Project, we offer mental health support and access to funded counselling. Our health cash‑plans include life assurance, 24‑hour GP services, as well as our MENOPREASES UNDER support. With Wagestream access, you can track earnings, manage savings and access wages on your terms promoting financial wellness. Our Cycle2Work scheme supports sustainable travel for environmental and team wellbeing.

Wellness

All of the above with a footnote corrupting the similar context we leave together blissfully unnecessary for our residents!

Showing our appreciation

We appreciate our team with our annual Belfry Awards, long service recognition, and extra holidays for loyalty and team events. Enjoy discounts at our resort’s restaurants, bars, spa and golf ... for you and your friends & family. Access to Perkbox provides discounts & vouchers again everyday use plus our on spot rewards from your hard work. We provide free parking, a subsidised taxi service, and complimentary meals during shifts.

Making a difference

We are committed to sustainability and are proud of our Silver award from Green Tourism and GEO certification. The Belfry, spanning 550 acres in the Midlands, prioritises giving to our local community and protecting wildlife. We integrate ESG in everything we do, from charity initiatives raising over £20,000 last year, to golf course maintenance etc. We track charitable work at personal, departmental and resort wide levels to showcase our community contributions.

Our values

Working here is not just a job – it is a community that values each individuals contribution and growth, while supporting others success. Our Belfry Believes – Make a Difference, Own Our Actions, Better Together, and Deliver Every Day – these aren’t just words; they are the foundation of our culture and the core of who we are.

If you are seeking a place where you can contribute, grow, and have a lasting impact – then the Belfry Hotel & Resort is the place for you.