Solutions Architect

Agria Pet Insurance; Aylesbury; Hybrid; GBP 30,000 - 40,000; Full time

Job summary

Join a forward-thinking company as a Marketing CRM Executive, where your expertise in CRM campaign management will drive customer engagement and brand loyalty. In this hybrid role, you'll collaborate with a dynamic team to create impactful email and SMS campaigns using Dotdigital. You'll have the opportunity to contribute to a customer-focused strategy that enhances the experience of pet owners while working for one of the UK's leading pet insurance providers. If you're passionate about marketing and looking for a supportive work environment, this role is perfect for you.

Benefits

25 days annual leave plus bank holidays

Pension and Life Assurance scheme

Health Cash Plan

Discount on pet insurance

Mental health support

Qualifications

• Experience in managing CRM campaigns and optimising customer communications.
• Proficient in using Dotdigital for email and SMS marketing.

Responsibilities

• Support the Direct Marketing Manager in delivering customer contact strategies.
• Build and optimise email and SMS campaigns to drive engagement.

Skills

CRM Campaign Management

Email Marketing

Segmentation

Stakeholder Management

Communication Skills

Education

Bachelor's Degree in Marketing or related field

Tools

Dotdigital

Apteco FastStats/PeopleStage

Job description

3 days ago Be among the first 25 applicants

Get AI-powered advice on this job and more exclusive features.

Direct message the job poster from Agria Pet Insurance

The role

We are looking for a Marketing CRM Executive to support our Direct Marketing Manager in the delivery of the Customer Contact Strategy. You will help with the management and optimisation of customer communications using CRM channels, primarily email and SMS.

You’ll be building campaigns within Dotdigital and briefing customer audience selections and segmentation for marketing communications, as well as being responsible for the delivery of campaigns, monthly reporting and campaign analysis and optimisation.

We work to a hybrid model here at Agria Pet where we all attend the Aylesbury office every Wednesday. The rest of the week we work from home.

What you'll be doing

CRM Marketing Campaigns

• Briefing our data agency, with support from the Direct marketing Manager, using segmentation to create audience selections.
• Building email and SMS campaigns in Dotdigital using templates to meet the requirements of the customer contact strategy.
• Support in the creation of marketing collateral and seasonal campaign initiatives, by writing comprehensive briefs to our artwork agencies.
• Delivery of the ongoing customer communications approach to drive engagement with the Agria brand and other key commercial partners to include transactional emails, onboarding messages, customer newsletters and other communications.
• Support the Direct Marketing Manager with delivering and optimising our sales-driving email and SMS campaigns to acquire new business by converting free covers, quotes/enquirers, and lapsed prospects/customers into full policyholders
• Regularly reporting on campaign success for ongoing channel optimisation to meet sales targets, and making recommendations on future approaches.
• Contribute to the monthly marketing report including results of sales-driving campaigns and relevant A/B testing and analysis
• Management & planning of marketing automation & testing programmes, with support from the Direct marketing Manager, across email, post and SMS channels.

3rd Party Management and Partnerships

• Support the Direct Marketing Manager with the management of agencies/suppliers
• Working closely with the other stakeholders in the business to support the partnership strategy in relevant CRM channels as needed

What we’re looking for

• Experience of using Dotdigital, Apteco FastStats/PeopleStage
• Insurance background preferable
• Excellent communication skills including spelling and grammar
• Able to coordinate multiple external communications’ messages at any one time
• Strong stakeholder management at all levels
• Good organisational skills with the ability to work to tight deadlines and prioritise workload
• Versatile, with the ability to adapt quickly to the changing needs of a rapidly developing business

Why choose Agria Pet

Agria Pet Insurance is one of the UK's leading specialist pet insurance providers. We only provide lifetime insurance for animals, so truly understand and care about our customers and their beloved pets - especially as most of our team are pet parents, and we're all animal-lovers. Our passion for pets means that we are trusted by The Royal Kennel Club and many other significant affinity partners to provide lifetime pet insurance in their names.

Working closely with animal welfare organisations, vets and breeders, gives us deep insight on what's best for pets. And we give back too - including supporting hundreds of animal rescues, protectingover 100,000 rescued animals, and through donations of over £2m to animal charities.

We are a strong, growing business, having doubled our GWP in the last 5 years, with asupportive ethos and family feel. Webecame one of theUK’s Best Workplaces in 2023 and again in 2024, were awarded Most Trusted Pet Insurer in 2021,we have the top 4 slots on Which? Best Buy pet insurance and we are extremely proud to betheonly carbon positive pet insurer in the UK.

What we offer

• 25 days annual leave which increases with service, plus bank holidays
• Opportunity to buy/sell up to 5 days annual leave per calendar year
• Pension and Life Assurance scheme
• Access to 25% off insuring your pet with Agria. Friends and family are also entitled to a discount too
• We aim to support the health and wellbeing of all our colleagues so you’ll have access to a Health Cash Plan, mental health support and health and wellbeing platforms, including Headspace

Seniority level

• Seniority level

  Entry level

Employment type

• Employment type

  Full-time

• Industries

  Insurance

Referrals increase your chances of interviewing at Agria Pet Insurance by 2x

Sign in to set job alerts for “Customer Relationship Management Executive” roles.

CRM & Engagement Executive – Salary Sacrifice

Milton Keynes, England, United Kingdom 1 week ago

Aylesbury, England, United Kingdom 2 days ago

Watford, England, United Kingdom 1 day ago

Uxbridge, England, United Kingdom 1 month ago

Uxbridge, England, United Kingdom 1 week ago

Uxbridge, England, United Kingdom 1 week ago

Football Partnership & Activation Executive

Slough, England, United Kingdom 1 week ago

Milton Keynes, England, United Kingdom 5 hours ago

Luton, England, United Kingdom 1 week ago

Marketing Executive - High End Developer

Oxford, England, United Kingdom 2 days ago

St Albans, England, United Kingdom 1 month ago

Marketing Executive (12 month fixed term)

Hemel Hempstead, England, United Kingdom 2 days ago

Luton, England, United Kingdom 2 weeks ago

Watford, England, United Kingdom 1 week ago

Hillingdon, England, United Kingdom 6 days ago

St Albans, England, United Kingdom 1 month ago

Marlow, England, United Kingdom 1 month ago

Luton, England, United Kingdom 2 months ago

Hertfordshire, England, United Kingdom 1 day ago

Abingdon-On-Thames, England, United Kingdom 1 month ago

Dunstable, England, United Kingdom 2 weeks ago

Didcot, England, United Kingdom 1 month ago

We’re unlocking community knowledge in a new way. Experts add insights directly into each article, started with the help of AI.