Social Media Specialist

Betway And Super Group; City Of London; On-site; GBP 45,000 - 60,000; Full time

Job summary

A leading online gaming company is looking for a Senior Social Media Specialist in London. The role involves executing social media strategies to enhance brand engagement and customer retention. You will manage multiple brands and collaborate with various teams to produce engaging content across platforms. Ideal candidates will excel in communication, project management, and have a strong understanding of the sports betting industry. Attractive benefits including health care and career development opportunities are offered.

Benefits

Comprehensive learning and development programmes

Performance Tool for regular feedback

Employee Assistance programme

Vitality Health Care

Unum Dental

Life Assurance & Income Protection

Tusker car scheme

Cycle to Work

Retail discounts

Qualifications

• Strong communication skills to convey complex ideas clearly.
• Experience collaborating in cross‑functional teams towards shared goals.
• Ability to manage multiple projects with on‑time delivery.
• Commitment to high-quality output and attention to detail.
• Adaptability to changing environments and priorities.
• In‑depth knowledge of sports betting markets and industry regulations.

Responsibilities

• Lead social media strategy and manage multiple brands.
• Curate and schedule impactful content across platforms.
• Collaborate with design and media teams to create assets.
• Manage community interactions with a fan-first approach.
• Collect and analyze performance data to optimize strategies.
• Ensure compliance with regulations and gaming standards.

Skills

Strong verbal and written communication skills

Ability to manage multiple projects

Expertise in cross‑functional collaboration

Attention to detail

Knowledge of sports betting markets

Understanding of gambling regulations

Experience in customer retention strategies

Job description

Job Overview

The Senior Social Media Specialist will facilitate and execute Betway UK's social media strategy across the region, driving brand engagement, customer acquisition, and retention through compelling content and campaigns focused on popular sports such as football alongside our casino offerings. This role will be pivotal in shaping Betway's voice and presence across platforms, ensuring alignment with brand values and regulatory standards. Multiple brands will be managed, including Jackpot City, Hippodrome Casino and other global markets. You will work closely with brand ambassadors and partnerships while representing the Betway and Super Group brands.

Responsibilities

• Strategic leadership across all social media platforms.
• Implement the global social media strategy across sports & casino verticals.
• Assist the Head of Social in expanding Super Group's social ecosystem.
• Align content and campaigns with broader marketing goals and brand positioning.
• Content & Campaign management – utilise productivity tools and smart planning to deliver relevant, timely and engaging content.
• Boosting and paid campaign support to achieve business objectives and KPIs.
• Curate and schedule high‑impact content across all platforms (Meta, Snapchat, X, TikTok, YouTube).
• Collaborate with design and wider social media teams to produce engaging multimedia assets.
• Lead real‑time and reactive coverage of major sporting events and cultural moments.
• Community Management – daily fan‑first, human approach to solving problems and nurturing our audience.
• Reporting and tracking KPIs – collect and analyse performance data to optimise the strategy and provide actionable recommendations to the HOS.
• Stakeholder collaboration with global teams including Marketing, Digital, Social Media and Sponsorship.
• Brand Guardian – work closely with compliance and legal teams to ensure output complies with the UK Gaming Commission and responsible gaming standards.
• Develop influencer marketing strategies – liaise with influencers, partnerships and external agencies.
• Maintain brand values, tone of voice and consistency across all social media channels.
• Uphold and protect Betway's brand integrity.
• Curate and lead social activations around key events.

Qualifications

• Strong verbal and written communication skills; ability to convey complex ideas clearly.
• Experience working collaboratively in cross‑functional teams, focusing on shared objectives.
• Expertise in managing multiple projects simultaneously with a track record of on‑time delivery.
• Exceptional attention to detail and commitment to high quality outputs.
• Ability to adapt quickly to changing environments and priorities, maintaining effectiveness in dynamic situations.
• In‑depth knowledge of sports betting markets, including odds calculation, betting types and market trends.
• Previous experience in online gaming or casino industry, with strong understanding of player behaviour and industry regulations.
• Familiarity with gambling regulations and compliance requirements in various jurisdictions.
• Experience in developing and executing customer retention strategies.

Benefits

• Comprehensive learning and development programmes to expand skills and advance your career.
• Performance Tool ensuring regular constructive feedback.
• Employee Assistance programme with a range of supports for you and your family.
• Vitality Health Care.
• Unum Dental.
• Life Assurance & Income Protection.
• Tusker car scheme.
• Cycle to Work.
• Retail discounts.