Social Media News and Leadership Manager

Virgin Atlantic; Crawley; Hybrid; GBP 40,000 - 60,000; Full time

Job summary

A leading airline company in the UK is seeking a Social Media Manager to enhance its leadership communications and brand presence on social media. This role involves creating engaging content and managing social media strategies directly with the CEO and Leadership Team. Ideal candidates are experienced in social media management with exemplary communication skills and creativity. The position is hybrid, requiring a presence in Crawley and occasional meetings in London.

Qualifications

• Experience with social media strategy for a brand or leadership.
• Ability to create compelling and engaging content.
• Experience influencing stakeholders in complex organizations.

Responsibilities

• Define and deliver the social media strategy for CEO and Leadership Team.
• Create audiovisual assets, including photography and video.
• Manage leadership social media platforms and community engagement.

Skills

Proven track record growing social media presence

Outstanding written and verbal communication skills

Exceptional creative flair

Proficiency in social media planning and analytics tools

Education

Degree in English, journalism, marketing or communications

Tools

Capcut

Adobe Express

Sprout

Job description

Overview

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Job Description

Job details

Location: Hybrid remote working. This will include 2 days a week in our VHQ, Crawley, with 1 day in person with the Leadership Team on location in London or LHR

Hours: Full Time, 37.5 hours per week. Monday to Friday

Contract Type: Permanent

Closing Date: 10th November 2025

At Virgin Atlantic Airways, we believe that everyone can take on the world, and it\'s our vision to become the most loved travel company. As we embark on this next exciting stage of our journey, we\'re harnessing our spirit of entrepreneurship and innovation to challenge the status quo.

If you\'re ready to bring bold ideas to life and help shape the voice of our brand at the highest levels of the business, read on.

In a nutshell

As Social Media Manager, News & Leadership Communications, you\'ll bring a bold, social-first mindset to the very top of Virgin Atlantic. Working directly with our CEO and Leadership Team, you\'ll shape the voice of Virgin Atlantic across our leadership social media presence, amplifying our brand, people, purpose, renowned customer experience and unique Virgin spirit across LinkedIn and Instagram.

You\'ll lead the channel and content strategy that inspires, excites and engages our customers, people and prospective employees, planning and delivering an optimal cadence of distinct and dynamic content. From launches, inaugural flights and speaking opportunities to behind-the-scenes stories of our incredible people, you\'ll create social moments that connect with audiences inside and outside Virgin Atlantic.

Harnessing strong writing and content creation skills, you\'ll define, implement and deliver storytelling that brings our company news drumbeat, thought leadership, and unique brand moments to life.

Day to day

As Social Media Manager, News & Leadership Communications, you will:

• Define and deliver the social media strategy for our CEO and Leadership Team, leveraging new features and formats to drive measurable engagement and influence
• Partner closely with Communications, Brand, Marketing and teams across the business to develop a content pipeline of content and craft storytelling that amplifies our corporate narrative and showcases Virgin Atlantic\'s culture
• Personally write sharp, social-optimised copy in tailored styles and tone of voice
• Create scroll-stopping audiovisual assets including photography and edited video, often at quick turnaround
• Day-to-day management of leadership social media platforms, including community engagement finding fresh ways to interact with followers, nurturing a strong sense of loyalty and community
• Track performance, report insights and continually evolve strategies to maximise reach and impact, always looking for what\'s next in social innovation
• Collaborate with partners including Meta and LinkedIn to stay ahead of social innovation and trial new platform features
• Work closely with the VP Comms and Head of Corporate Communications to build out a thought leadership programme, spanning social, media and speaking opportunities, aligned with our five-year business plan
• Identify opportunities to collaborate with partners, maintaining strong relationships with social media peers, prioritising Virgin Group and Delta Air Lines
• Play a key role in moments of disruption, issues or crisis, guiding leadership tone and visibility on social to reinforce trust and brand integrity

About You

Are you a sharp writer with an intrinsic understanding of our brand DNA? Do you take a \'social-first\' approach and display creative flair? Can you turn leadership messages and company narrative into shareable and engaging social moments? Are you a natural collaborator in a complex matrix organisation? Then this could be the role for you!

Alongside the above, we\'re looking for the following:

• Proven track record growing social media presence for a leading brand/and or CEO/company founder/talent.
• Outstanding written and verbal communication skills; highly nuanced communicator and able to influence with ease.
• Digitally native with extensive experience working in social, leadership communications or client-side / agency-side in a relevant field
• Exceptional creative flair and an intrinsic understanding of how to create quality content for storytelling, including self-shooting & editing skills
• Experience with relevant software/apps (e.g. Capcut and Adobe Express for photo, video editing and creative design) and content management (e.g. Sprout).
• Degree-educated or equivalent experience in relevant area of study: English, journalism, marketing, communications, copywriting.
• Confident, organised collaborator with experience of working with senior leaders and influencing stakeholders
• Experience defining channel strategies to support communications and deliver outstanding impactful outcomes.
• Proficiency in social media planning, execution and reporting/analytics platforms and tools.
• Ability to work under pressure and nimbly source information cross-functionally to deliver integrated solutions, often to tight deadlines and budgets

Be yourself

Our differences make us stronger

Our customers come from all walks of life and so do our colleagues. We are proud to be an equal opportunity employer and actively encourage applications from all backgrounds. At Virgin Atlantic, we believe everyone can take on the world - no matter your age, gender, gender identity, gender expression, ethnicity, sexual orientation, disabilities, religion, or beliefs. We celebrate difference and everything that makes our colleagues unique by upholding an inclusive environment in which we can all thrive. So that everyone at Virgin Atlantic can be themselves and know they belong.

To make your journey with us accessible and individual to you, we encourage you to let us know if you\'d like a little extra help with your application, or if you have any individual requirements at any stage along your recruitment journey. We are here to support you, so please reach out to our team, [e-mail], feeling confident that we\'ve got your individual considerations covered.

Our recipe for Leadership

At Virgin Atlantic, our leaders empower teams to thrive through collaboration, innovation, and excellence. Explore our Leadership Recipe and discover the 20 core ingredients that define what it means to lead with us, driving our mission to be the most loved travel company and achieve sustainable profit. Want to learn more? Click here