Social Media Marketing Strategist

Wiley; Bognor Regis; On-site; GBP 38,000 - 56,000; Full time

Job summary

A leading research and learning organization is seeking a Social Media Marketing Strategist in Bognor Regis, UK. The role involves developing and implementing a comprehensive social media strategy to enhance the presence of a flagship journal brand. Candidates should have over 3 years of experience in social media strategy and management, with a strong grasp of audience engagement and data analytics. This position offers a competitive salary range of £38,600 to £55,267.

Benefits

Meeting-free Friday afternoons

Comprehensive benefits package

Professional development opportunities

Qualifications

• 3+ years experience in social media strategy & management.
• Strong understanding of platform algorithms and audience engagement.
• Excellent communication and collaboration skills.

Responsibilities

• Develop and implement social media strategy for Advanced journal brand.
• Manage social content calendar and campaigns.
• Conduct social listening to identify trends and key opinion leaders.

Skills

Social media strategy

Content creation

Campaign execution

Digital marketing

Data analytics

Interpersonal skills

Job description

Social Media Marketing Strategist

Location: Bognor Regis, GBR

Our mission is to unlock human potential. We welcome you for who you are, the background you bring, and we embrace individuals who get excited about learning. Bring your experiences, your perspectives, and your passion; it’s in our differences that we empower the way the world learns.

About the Role

As Social Strategist, you will play a pivotal role in shaping and enhancing the social media presence of our flagship Advanced journal brand. Working closely with the Advanced marketing team and other key stakeholders, you will develop and implement a comprehensive social media strategy aligned with the Advanced Portfolio brand and goals. Adhering to Wiley’s social strategy policies and guidelines, you will collaborate with journal editors, as well as marketing, PR and publicity colleagues, to create compelling content, establish and amplify our brand voice, and drive followers for the Advanced Portfolio on social channels. Identifying platform‑specific opportunities across the range of channels will be key, with an emphasis on LinkedIn and Bluesky. Working with both organic and paid social media, you will have experience of planning campaigns and targeting audiences, as well as measuring results, pivoting, A/B testing and providing reports for key stakeholders. You will have a good understanding of how to tell a compelling brand story consistently and effectively and have ideas for maximizing the potential for user‑generated content that will drive awareness. This role requires an appreciation of scientific research and discovery, as well as creativity, attention to detail, and strong project management skills. You’ll be self‑motivated, with a broad understanding of branding, audience engagement, and marketing communication best practices—ready to make a measurable impact on journal performance and Open Access growth.

Primary Responsibilities

• Understands the macro market environment and competitive environment for the Advanced Portfolio
• Creates and follows strategic social plan each year
• Understands social user behavior as well as the needs of researchers and authors
• Manages and drives social content calendar
• Collaborates with Editorial stakeholders to align on content
• Owns Advanced Portfolio voice on socials: ensures consistent brand voice across platforms, responds/reacts to tags, mentions, DMs, builds followers, acts as key POC between Wiley’s Advanced and Social Media teams
• Develops campaigns to amplify new events and offerings from the Advanced Portfolio across paid social channels
• Undertakes social listening to identify key opinion leaders, emerging trends, topics our target audiences are engaging with, competitor activities, potential for user‑generated content
• Makes recommendations for social media activities and content that will set our Advanced Portfolio brand apart from the competition

What We Look For

• 3+ years experience in social media strategy & management, including content creation, and campaign execution
• Social media management experience
• Digital marketing experience
• Understanding of platform algorithms, audience engagement, and analytics tools
• Strategic marketing experience
• Strong data analytics and insight interpretation
• Excellent interpersonal, collaboration and communication skills
• Strong customer focus
• Stakeholder management
• Understands and critically evaluates current processes, practices and tools
• Business and financial acumen

About Wiley

Wiley is a trusted leader in research and learning, our pioneering solutions and services are paving the way for knowledge seekers as they work to solve the world’s most important challenges. We are advocates of advancement, empowering knowledge‑seekers to transform today's biggest obstacles into tomorrow's brightest opportunities. With over 200 years of experience in publishing, we continue to evolve knowledge seekers' steps into strides, illuminating their path forward to personal, educational, and professional success at every stage. Around the globe, we break down barriers for innovators, empowering them to advance discoveries in their fields, adapt their workforces, and shape minds. Wiley is an equal opportunity/affirmative action employer. We evaluate all qualified applicants and treat all qualified applicants and employees without regard to race, color, religion, sex, sexual orientation, gender identity or expression, national origin, disability, protected veteran status, genetic information, or based on any individual's status in any group or class protected by applicable federal, state or local laws. Wiley is also committed to providing reasonable accommodation to applicants and employees with disabilities. Applicants who require accommodation to participate in the job application process may contact for assistance. We are proud that our workplace promotes continual learning and internal mobility. Our values support courageous teammates, needle movers, and learning champions all while striving to support the health and well‐being of all employees. We offer meeting‑free Friday afternoons allowing more time for heads‑down work and professional development, and through a robust body of employee programing we facilitate a wide range of opportunities to foster community, learn, and grow. We are committed to fair, transparent pay, and we strive to provide competitive compensation in addition to a comprehensive benefits package. The range below represents Wiley’s good faith and reasonable estimate of the base pay for this role at the time of posting roles either in the United Kingdom, Canada or USA. It is anticipated that most qualified candidates will fall within the range, however the ultimate salary offered for this role may be higher or lower and will be set based on a variety of non‑discriminatory factors, including but not limited to, geographic location, skills, and competencies. When applying, please attach your resume/CV to be considered.

Salary Range

38,600 GBP to 55,267 GBP