Social Media Marketing Executive - NonVolume

The Automobile Association; Basingstoke; Hybrid; GBP 30,000 - 40,000; Full time

Job summary

A leading motoring organisation is seeking a Social Media Marketing Executive in Basingstoke. This hands-on role involves developing and executing a dynamic social media strategy across platforms like Instagram and TikTok. The ideal candidate will possess a degree in Marketing or related fields and have experience in creating engaging multimedia content. Benefits include 25 days annual leave, a pension scheme, and an inclusive work culture.

Benefits

25 days annual leave plus bank holidays

Worksave pension scheme

Free AA breakdown membership

Employee discount scheme

Company-funded life assurance

Qualifications

• Hands-on experience creating and developing social media content.
• Genuine interest in social media platforms and digital trends.
• Creative flair for storytelling and visual design.

Responsibilities

• Develop and execute the AA’s social media strategy across platforms.
• Create, shoot and edit engaging multimedia content.
• Manage the social media content calendar and monitor performance.

Skills

Social media content creation

Storytelling

Visual design

Organizational skills

Education

Degree in Marketing, Communications, Media, or Digital Design

Tools

Canva

Adobe Creative Suite

Video production tools

Job description

Company: The AA – The nation’s leading motoring organisation.

Location: Basingstoke (hybrid working – 3 office days per week) plus regular travel to other AA sites and locations.

Employment type: Initial 6‑month Fixed Term Contract.

We’re looking for a Social Media Marketing Executive who is hands‑on, creative, and genuinely interested in social platforms. You will work in the Group Brand team to shape the future of our social media presence, creating bold, shareable campaigns with partners such as Red Bull, Jurassic World and LADbible.

What will I be doing?

• Develop and execute the AA’s social media strategy across platforms including Instagram, TikTok, Facebook, X, and YouTube.
• Create, shoot and edit engaging multimedia content tailored to each platform.
• Design visual assets using tools such as Canva or Adobe Creative Suite.
• Write clear, compelling captions and post copy aligned with brand tone and objectives.
• Manage the social media content calendar, scheduling posts and monitoring performance to optimise results.
• Stay up to date with social media trends and platform updates to keep content fresh and relevant.

What do I need?

• Hands‑on experience creating and developing social media content (including shooting and editing).
• Genuine interest in social media platforms and digital trends.
• Creative flair for storytelling and visual design.
• Degree qualified in Marketing, Communications, Media, Digital Design, or a related field (or equivalent practical experience).
• Familiarity with video production tools and design platforms such as Canva or Adobe.
• Strong understanding of social platforms and their audiences.
• Excellent organisational skills and attention to detail.

Additional information

We’re an equal opportunities employer and welcome applications from everyone. The AA values diversity and the difference this brings to our culture and our customers. We actively seek people from diverse backgrounds.

Benefits

• 25 days annual leave plus bank holidays + holiday buying scheme.
• Worksave pension scheme with up to 7% employer contribution.
• Free AA breakdown membership from Day 1 plus 50% discount for family and friends.
• Discounts on AA products including car and home insurance.
• Employee discount scheme that gives you access to a car salary sacrifice scheme plus great discounts on healthcare, shopping, holidays and more.
• Company‑funded life assurance.
• Diverse learning and development opportunities.
• Dedicated Employee Assistance Programme and a 24/7 remote GP service for you and your family.
• Plus, so much more!

Equal Opportunities

We are an equal opportunities employer and welcome applications from everyone. The AA values diversity and the difference this brings to our culture and our customers. We actively seek people from diverse backgrounds to join us and become part of an inclusive company where you can be yourself, be empowered to be your best and feel like you truly belong. We have five communities to bring together people with shared characteristics and backgrounds and drive positive change.