Social Media & Marketing Executive

Wheely; Greater London; On-site; GBP 35,000 - 45,000; Full time

Job summary

A premium ride-hailing service in Greater London is seeking a Social Media & Marketing Executive to shape its brand narrative and engage with the community across digital platforms. The role involves managing social media strategy, producing impactful marketing content, and collaborating with teams to drive brand awareness. Candidates should have over 2 years of experience in social media management and demonstrate exceptional copywriting skills. The position offers competitive salary, equity options, and comprehensive benefits.

Benefits

Flexible working hours

Stock options

Private Medical Insurance

Dental Insurance

Life and critical illness insurance

Monthly credit for journeys

Lunch allowance

Cycle to work scheme

Professional development subsidies

Best-in-class equipment

Qualifications

• 2+ years of experience managing and growing social media channels.
• Hands-on experience planning, executing, and optimising paid campaigns.
• Exceptional copywriting and editing skills.
• Strong visual sense for high-quality content production.

Responsibilities

• Develop and execute a strategic social media plan.
• Manage paid social activity to drive engagement and app downloads.
• Collaborate to deliver impactful social coverage of events.
• Oversee content production and approval prior to publishing.

Skills

Social media management

Copywriting

Paid campaigns (Meta Ads Manager)

Visual content production

Job description

Wheely is not a traditional ride-hailing company. We are building a platform with user privacy at its core while successfully scaling a five-star service to millions of rides across multiple cities.

As the Social Media & Marketing Executive, you will take full ownership of Wheely’s social media presence and play a central role in the delivery of our marketing communications. Reporting to the Head of Partnerships, you will be responsible for shaping our brand narrative across digital platforms, growing and engaging our community, and supporting integrated campaigns that drive awareness.

You will work cross-functionally with partnerships, events, and design teams to ensure every piece of content aligns with Wheely’s tone, values, and premium positioning.

Key Responsibilities

Social Media Management

• Develop and execute a strategic social media plan aligned with campaign calendars and brand objectives.
• Manage and optimise paid social activity (primarily via Meta) to drive awareness, engagement, and app downloads.
• Collaborate with the Senior Event Manager and Head of Partnerships to deliver impactful social coverage of events and partner activations.
• Oversee content production end-to-end: briefing design and creative teams, coordinating shoots, selecting visuals, and approving content prior to publishing.
• Provide on-site support at key events for live coverage and real-time community engagement.
• Grow and maintain the ambassador programme in partnership with the Head of Partnerships.
• Track, analyse, and report on social performance monthly, using insights to inform future content and strategy.
• Manage and maintain the social content calendar, ensuring timely, on-brand content delivery across platforms.

Marketing Communications

• Create clear and compelling campaign briefs and messaging frameworks (e.g. for product launches, promotions, or seasonal campaigns).
• Write marketing copy across owned channels, maintaining a consistent, premium tone of voice.
• Collaborate with the design team to ensure all assets meet brand guidelines and campaign objectives.
• Support the delivery and analysis of integrated campaigns, working closely with internal teams to track performance.
• Manage above-the-line initiatives such as OOH, inflight, and print placements, in collaboration with the wider marketing team.

Requirements

• 2+ years of experience managing and growing social media channels, particularly Instagram, X (Twitter), and LinkedIn
• Hands‑on experience planning, executing, and optimising paid campaigns via Meta Ads Manager
• Exceptional copywriting and editing skills with a sharp eye for brand tone and storytelling
• Strong visual sense and experience working with designers and creative teams to produce high‑quality content
• Comfortable working in fast‑paced environments and collaborating across multiple teams

What we Offer

Wheely expects the very best from our people, both on the road and in the office. In return, employees enjoy flexible working hours, stock options and an exceptional range of perks and benefits.

• Competitive salary and equity package
• Private Medical Insurance
• Dental Insurance
• Life and critical illness insurance
• Monthly credit for Wheely journeys
• Lunch allowance
• Cycle to work scheme
• Professional development subsidies
• Best‑in‑class equipment
• This is an office‑based role located in Hammersmith. Wheely has an in‑person culture but allows flexible working hours and work from home when needed. In most cases, we expect team members to be in the office at least four days a week.

All of your personal information will be collected, stored and processed in accordance with Wheely’s Candidate Privacy Notice.