Social Media Manager (North)

Malmaison Belfast; Manchester; Hybrid; GBP 80,000 - 100,000; Full time

Job summary

A hospitality group is seeking a Social Media Manager for the North of England. You will lead content strategy and generation across various platforms while working closely with hotel teams. Candidates should have proven social media experience, creativity, and the ability to travel regularly. This hybrid role allows flexible location and offers a competitive salary and benefits.

Benefits

Competitive Salary

Benefits

Qualifications

• Proven experience managing and creating social content for lifestyle brands.
• Working knowledge of both organic and paid social strategies.
• Strong organisational skills and attention to detail.

Responsibilities

• Own the social content strategy and calendar for your region.
• Plan, capture, edit and post original content across multiple channels.
• Partner with hotel teams to support events and capture local content.

Skills

Organic social media management

Content creation

Social media strategy

Creative storytelling

Relationship building

Tools

Brandwatch

Sprout Social

Sprinklr

Hootsuite

Job description

Job Title: Social Media Manager – North, Malmaison & Hotel du Vin

Salary: Competitive Salary & Benefits
Location: Flexible on location across North of England – Hybrid, with regular travel to hotels

With 37 inspiring lifestyle hotels across the UK, Malmaison & Hotel du Vin offer unparalleled sophistication, tailored service, and authentic experiences. Each of our properties tells a unique story, combining timeless elegance with modern luxury.

We’re looking for a regional Social Media Manager to lead organic channel content across a portfolio of our hotels at Malmaison and Hotel du Vin in the North of England & Scotland. This is a hands‑on, field‑based role focused on capturing and creating platform‑native content that showcases each hotel’s character, drives engagement and supports commercial objectives.

You’ll be out regularly in our properties, building relationships with hotel teams and surfacing content opportunities that reflect what guests love about our brands. You’ll collaborate with the PR & Social Lead and the wider marketing team to keep content aligned to tone, calendar and campaigns while maintaining a strong sense of regional relevance.

This is a great role for someone confident with both the camera and the caption, someone who’s passionate about hospitality, obsessed with social trends, and can turn what’s happening on the ground into stories people want to watch and share.

What you’ll be doing as Social Media Manager:

• Own the social content strategy and calendar for your region, aligned with the overarching brand(s) strategy.
• Plan, capture, edit and post original content across Instagram, TikTok, Facebook and other relevant channels.
• React to trends and opportunities in real‑time, identifying ways to make our hotels part of the wider cultural conversation.
• Partner with hotel teams to capture local content, support events and surface unique stories.
• Maintain a consistent tone and visual identity across all posts, reflecting the distinctive styles of Malmaison and Hotel du Vin.
• Support influencer activity on a regional basis in collaboration with the PR & Social Lead.
• Use scheduling and monitoring tools to track performance and engagement, reporting insights back into the wider team.
• Stay on top of platform changes, content trends and competitor activity, bringing fresh ideas to the table.

What we’re looking for:

• Working knowledge of both organic and paid social.
• Proven experience managing and creating social content for a lifestyle, hospitality or guest‑facing consumer brand.
• Confident using social scheduling and analytics tools such as Brandwatch, Sprout Social, Sprinklr or Hootsuite.
• Platform‑native knowledge of Instagram, Pinterest, YouTube, Facebook and TikTok, with a strong grasp of content formats and algorithm trends.
• Skilled at filming and editing on mobile apps, with a good eye for framing, pacing and narrative.
• Clear communicator with the ability to build relationships across different hotel teams and departments.
• Self‑motivated and able to work independently while staying connected to the central team.
• Ability to work collaboratively with various departments and stakeholders, fostering strong relationships internally and externally.
• Strong organisational skills and attention to detail, with the ability to meet deadlines in a fast‑paced environment.
• Comfortable travelling regularly within your region to stay close to what’s happening on site.