Social Media Manager (North)

Hotel Du Vin; Manchester; On-site; GBP 80,000 - 100,000; Full time

Job summary

A prominent hotel chain is seeking a regional Social Media Manager in Manchester. This hands-on role involves capturing and creating engaging content for social media channels, driving engagement and supporting commercial objectives. Ideal candidates will have experience in hospitality, a passion for social trends, and the ability to collaborate with different hotel teams.

Benefits

Heavily discounted Staff Room Rates

Discounted Friends and Family Room Rate

35% off dining

Fully funded Apprenticeship programs

High Street Discounts

Cycle to work scheme

Referral schemes

Complimentary anniversary stays

Employee Assistance Programme

Qualifications

• Proven experience in hospitality or guest-facing consumer brands.
• Ability to create engaging, platform-native content.
• Strong grasp of content formats and algorithm trends.

Responsibilities

• Own social content strategy and calendar for the region.
• Plan and post original content across social channels.
• Capture local content and support events.
• Track performance and report insights.

Skills

Working knowledge of organic and paid social

Experience managing social content for lifestyle brands

Confident using social scheduling tools

Platform-native knowledge of Instagram and TikTok

Filming and editing skills on mobile apps

Clear communication skills

Self-motivated and able to work independently

Strong organizational skills

Ability to travel regularly

Tools

Brandwatch

Sprout Social

Hootsuite

Job description

Job Overview

We're looking for a regional Social Media Manager to lead organic channel content across a portfolio of our hotels at Malmaison and Hotel du Vin in the North of England & Scotland. This is a hands‑on, field‑based role focused on capturing and creating platform‑native content that showcases each hotel's character, drives engagement and supports commercial objectives. You'll be out regularly in our properties, building relationships with hotel teams and surfacing content opportunities that reflect what guests love about our brands. You'll collaborate with the PR & Social Lead and the wider marketing team to keep content aligned to tone, calendar and campaigns while maintaining a strong sense of regional relevance. This is a great role for someone confident with both the camera and the caption, someone who's passionate about hospitality, obsessed with social trends, and can turn what's happening on the ground into stories people want to watch and share.

Responsibilities

• Own the social content strategy and calendar for your region, aligned with the overarching brand(s) strategy.
• Plan, capture, edit and post original content across Instagram, TikTok, Facebook and other relevant channels.
• React to trends and opportunities in real-time, identifying ways to make our hotels part of the wider cultural conversation.
• Partner with hotel teams to capture local content, support events and surface unique stories.
• Maintain a consistent tone and visual identity across all posts, reflecting the distinctive styles of Malmaison and Hotel du Vin.
• Support influencer activity on a regional basis in collaboration with the PR & Social Lead.
• Use scheduling and monitoring tools to track performance and engagement, reporting insights back into the wider team.
• Stay on top of platform changes, content trends and competitor activity, bringing fresh ideas to the table.

Qualifications

• Working knowledge of both organic and paid social.
• Proven experience managing and creating social content for a lifestyle, hospitality or guest‑facing consumer brand.
• Confident using social scheduling and analytics tools such as Brandwatch, Sprout Social, Sprinklr or Hootsuite.
• Platform‑native knowledge of Instagram, Pinterest, YouTube, Facebook and TikTok, with a strong grasp of content formats and algorithm trends.
• Skilled at filming and editing on mobile apps, with a good eye for framing, pacing and narrative.
• Clear communicator with the ability to build relationships across different hotel teams and departments.
• Self‑motivated and able to work independently while staying connected to the central team.
• Ability to work collaboratively with various departments and stakeholders, fostering strong relationships internally and externally.
• Strong organisational skills and attention to detail, with the ability to meet deadlines in a fast‑paced environment.
• Comfortable travelling regularly within your region to stay close to what's happening on site.

Benefits

• Heavily discounted Staff Room Rates at Malmaison, Hotel du Vin with rooms available from £65 per night.
• Discounted Friends and Family Room Rate with 50% off best available rate.
• 35% off your bill when you dine in our Brasseries and Bistros.
• Fully funded Apprenticeship programmes that support you in developing your career.
• High Street Discounts on a range of high‑street shops, experiences, holidays and much much more.
• Cycle to work scheme – save up to 40% on a wide range of bikes.
• Referral schemes that pay up to £1,500 (just for getting your mates jobs!)
• We also offer complimentary stays on your 1^st, 3^rd and 5^th anniversary with Dinner, Bed & Breakfast.
• Employee Assistance Programme – free, confidential advice available 24/7 to you and your family.

Sustainability Goals

• 100% of our electricity is generated using renewable energy with most of it coming from Wind Farms around the UK.
• We recycle a minimum of 70% of the waste from our hotels. This target is achieved by everyone in the hotel focusing on the waste we produce and is championed by our Sustainability Council who work on projects year round.
• We have moved to a chemical‑free cleaning system in our bedrooms and public areas and an enzyme‑based eco‑friendly system for our kitchens.
• Volunteer to work for sustainable charities 2 days per year on full pay instead of your normal workplace.