Social Media Manager, Lipsy

NEXT Wholly Owned Brands; Greater London; Hybrid; GBP 40,000 - 50,000; Full time

Benefits offered by this job

25% off Next/Next Wholly Owned Brands;

10% off most partner brands; up to 15%

Hot deals and exclusive offers via Per

Company performance-based bonus

Life Assurance

Join Next Sharesave Scheme

Annual Travel Card Loan

Direct to Desk delivery

Sample sales

Hybrid & flexible working across the业务

Personal development plans

Early Bank Holiday finishes

Year-round office events

Job summary

NEXT Wholly Owned Brands, based in London, is seeking a Social Media Manager for Lipsy to lead day-to-day brand and campaign activity. You’ll align storytelling, content, and influencer strategies with a strong social-first mindset across campaigns from planning to production.

You’ll bring energy and creative vision, manage two direct reports, and collaborate with cross-functional teams to ensure brand consistency and growth across digital platforms.

Qualifications

• Proven experience in a similar marketing or brand role, ideally within the fashion, beauty, or retail sectors.
• Strong passion for content, culture, and storytelling on digital platforms.
• Proven ability to brief and direct content creation across TikTok and Instagram.
• Experience in mentoring junior team members.
• Keen trend-spotter with influencer knowledge.
• Excellent copywriting skills and a clear understanding of brand tone of voice.
• Confident using performance insights to guide content and strategy decisions.

Responsibilities

• Lead the delivery of integrated marketing campaigns across social, email, and influencer channels.
• Act as a brand guardian, maintaining the voice and visual identity across all marketing channels.
• Support and optimise both paid and organic social media performance, understanding the key drivers of engagement and results.
• Brief and direct social shoots, managing the process from initial briefing through to on-set direction.
• Bring product stories to life through engaging, audience-first social content.
• Stay ahead of cultural and social trends, identifying relevant creators, moments, and content opportunities.
• Manage and support two direct reports: the Marketing & Social Media Executive and the Content Creator.
• Collaborate closely with PR, ecommerce, creative, buying, and design teams to ensure total brand consistency.
• Evolve the influencer strategy by cultivating relationships with new talent and ensuring meaningful partnerships.
• Report on campaign performance using a balance of creative insight and data analysis to provide recommendations for future improvement.

Skills

Social media management

Brand storytelling

TikTok

Instagram

Team leadership

Copywriting

Campaign planning

Influencer partnerships

Performance analytics

Job description

Location | Head Office, Tottenham Court Road, London

Working style | Hybrid

Contract | 12 month Fixed Term Contract

NEXT Wholly Owned Brands…

Our growing portfolio includes Lipsy, Love & Roses, Friends Like These, Beauty at NEXT and Seraphine — all available through next.co.uk, connecting with millions of customers across the UK and beyond.

At the heart of our business is a passionate team driven by creativity, innovation, and a shared ambition to deliver exceptional results. We foster a culture where individuality is celebrated, curiosity is encouraged, and challenging the status quo is part of how we grow.

Who are Lipsy..

Our Lipsy customer is a leading lady; a woman who never says no to a touch of glamour - and why would she, when the world is her catwalk

About the role

As Social Media Manager for Lipsy, you will lead the day-to-day execution of brand and campaign activity, ensuring our storytelling, content, and influencer strategies are aligned, dynamic, and distinctly on-brand. With a strong social-first mindset, you will bring energy and creative vision to every touchpoint from campaign planning to content production helping to bring our brand to life in a fresh and engaging way.

Role Responsibilities

• Lead the delivery of integrated marketing campaigns across social, email, and influencer channels.
• Act as a brand guardian, maintaining the voice and visual identity across all marketing channels.
• Support and optimise both paid and organic social media performance, understanding the key drivers of engagement and results.
• Brief and direct social shoots, managing the process from initial briefing through to on-set direction.
• Bring product stories to life through engaging, audience-first social content.
• Stay ahead of cultural and social trends, identifying relevant creators, moments, and content opportunities.
• Manage and support two direct reports: the Marketing & Social Media Executive and the Content Creator.
• Collaborate closely with PR, ecommerce, creative, buying, and design teams to ensure total brand consistency.
• Evolve the influencer strategy by cultivating relationships with new talent and ensuring meaningful partnerships.
• Report on campaign performance using a balance of creative insight and data analysis to provide recommendations for future improvement.

Your Talent

• Proven experience in a similar marketing or brand role, ideally within the fashion, beauty, or retail sectors.
• A strong passion for content, culture, and storytelling with a focus on digital platforms.
• Proven ability to brief and direct content creation specifically across TikTok and Instagram.
• Experience in managing and mentoring junior team members.
• A keen trend-spotter with a sharp eye for new influencers, platforms, and visual directions.
• Excellent copywriting skills and a clear understanding of brand tone of voice.
• Confident using performance insights to guide content and strategy decisions.
• Highly organised, proactive, and comfortable working at pace with cross-functional teams.

What we can do for you…

• 25% off a huge selection of Next, Next Wholly Owned Brands, GAP and Victoria's Secret products & 10% off most partner brands & up to 15% off Branded Beauty
• Hot deals and exclusive offers from over 3,500 retailers through Perks At Work
• We recognise hard work with our company performance-based bonus
• Life Assurance
• Join our Next Sharesave Scheme
• Lesson the impact with our Annual Travel Card Loan
• Never miss a package and with Direct to Desk delivery
• Bag a bargain at our sample sales
• Hybrid & flexible working across the business to support your work-life balance
• Learn, develop and grow with our personal development plans
• Enjoy more time with friends and family with Early Bank Holiday finishes
• Join in the fun with our year-round office events

Diversity & Inclusion

We recognise that our differences are what make us who we are. We want people to want to work for us and be their true selves. We are dedicated to attracting and developing a talent team, and recognise that all unique backgrounds and experiences contribute to our future success.

We want to create an inclusive and inspiring environment where individuals feel valued and respected, and where people can achieve their full potential and be their very best, whoever they are.

We believe that wellbeing is having the opportunity to achieve your full potential, cope with day to day pressures, be productive and thrive in all aspects of your life. We encourage a culture that promotes and enables us all to achieve positive wellbeing, by focusing on mental, physical and financial health.