Social Media Manager (gn) @ Wellness & Lifestyle Consumer Brand, London

FoodLabs & Atlantic Labs; City Of London; On-site; GBP 35,000 - 50,000; Full time

Job summary

A rapidly growing wellness startup is seeking a Social Media Manager to represent the brand and drive organic growth across digital channels. The ideal candidate thrives on camera and has a strong background in content creation and social media management. This role offers the opportunity to shape a premium brand’s digital voice in the wellness sector, alongside a flexible and purpose-driven team.

Benefits

Flexibility

Autonomy

Opportunity to shape digital voice

Qualifications

• Proven track record of organic channel growth.
• Comfortable on camera with clear communication skills.
• Strong creative portfolio of high-quality video content.

Responsibilities

• Manage social content calendar from planning to posting.
• Create high-impact video content for various platforms.
• Monitor analytics to refine strategy and drive growth.

Skills

Content creation

Social media management

Video production

Charisma on camera

Tools

CapCut

Adobe Premiere

Final Cut

Job description

ABOUT THE COMPANY

Reformed is a rapidly growing wellness startup on a mission to upgrade daily rituals through functional beverages. Its hero products—coffee and matcha blends infused with collagen, adaptogenic mushrooms, MCT oil, and essential vitamins—offer a convenient, great-tasting way to support energy, focus, and overall well-being. Backed by top investors, Reformed combines science-backed formulations with premium sourcing and thoughtful design to lead the next generation of health-first consumer products.

ABOUT THE ROLE

We’re seeking an exceptionally creative and experienced Social Media Manager to take full ownership of our organic social channels and represent the essence of Reformed: quality, elegance, and a premium lifestyle. This is not a behind-the-scenes role. We’re looking for someone who thrives in front of the camera, has a deep passion for filming and content creation, and is energized by storytelling in today’s fast-moving social landscape.

What You’ll Do

• Own and manage the social content calendar end-to-end — planning, scripting, filming, posting, and iterating based on insights.
• Be the face and voice of Reformed across platforms, consistently embodying and expressing our brand values.
• Create high-impact short-form video content for Instagram, TikTok, YouTube Shorts, and other emerging platforms.
• Stay ahead of the curve by identifying social trends, cultural moments, and creative formats that resonate with our audience.
• Work cross-functionally with brand, design, and product teams to align messaging and campaigns across channels.
• Monitor analytics and engagement metrics to refine strategy and drive continual growth.

WHAT YOU NEED TO SUCCEED

• Experience in content creation or social media management, with a proven track record of organic channel growth.
• Extremely comfortable on camera, with a natural presence, charisma, and ability to communicate clearly and authentically.
• A strong creative portfolio showcasing high-quality video content, ideally within the wellness, lifestyle, or performance space.
• Advanced proficiency in video production and editing (e.g., CapCut, Adobe Premiere, Final Cut, or similar).
• Deep understanding of platform-specific best practices, algorithms, and storytelling formats.
• A keen eye for visual and verbal brand consistency, with a sensitivity to tone, pace, and aesthetic.
• A personal alignment with Reformed’s values and lifestyle — refined, forward-thinking, high-quality.

WHY JOIN

• Opportunity to shape and scale the digital voice of a brand positioned at the forefront of premium wellness and performance.
• Flexibility, autonomy, and the chance to work alongside a team of ambitious, purpose-driven individuals.
• We are the fastest growing wellness brand in the United Kingdom, and we\'re just getting started.