Social Media Manager - FTC

Bright Horizons UK; Northampton; On-site; GBP 40,000 - 55,000; Full time

Job summary

A childcare solutions provider is seeking a Social Media Manager to drive engagement and brand visibility across platforms in Northampton. You'll develop effective strategies, manage content, and oversee campaign coordination while leading a small team. The role requires excellent copywriting skills and a minimum of 5 years’ experience in social media management. This position offers opportunities for professional growth and a chance to influence digital strategies in a meaningful way.

Qualifications

• Minimum 5 years’ experience in social media management.
• Proven expertise across multiple platforms.
• Ability to manage multiple projects under pressure.

Responsibilities

• Develop and implement a comprehensive social media strategy.
• Manage all local Facebook pages via Meta Business Suite.
• Monitor and report on social media performance.

Skills

Social media management

Copywriting

Analytics tools knowledge

Project management

Collaboration

Leadership

Education

Bachelor’s degree in Marketing or related field

Postgraduate qualification in Digital Marketing (Desirable)

Professional certifications such as Meta Blueprint

Job description

Purpose of Role

The Social Media Manager is responsible for leading the strategic direction, execution, and performance of Bright Horizons UK’s social media presence. This role plays a key part in enhancing brand visibility, driving engagement, and supporting business objectives across B2C, B2B, and B2T audiences.

Key Responsibilities: Strategy & Planning

• Develop and implement a comprehensive social media strategy aligned with business goals.
• Lead the creative and content process to maximise customer satisfaction and engagement.
• Build and nurture online communities across all platforms.

Content Management

• Create and manage content plans across Facebook, Instagram, Twitter/X, LinkedIn, TikTok, Pinterest, and Instagram Reels.
• Tailor content to suit platform-specific audiences and formats.

Platform Oversight

• Manage all local Facebook pages via Meta Business Suite.
• Deliver internal training and refresh modules in collaboration with the Professional Development team.

Budget & Finance

• Oversee the social media budget and liaise with Finance to ensure accurate monthly invoices.

Campaign Coordination

• Align organic content with marketing campaigns, paid media, and open day initiatives.

Cross‑Functional Collaboration

• Partner with PR for crisis communications and out-of-hours support.
• Work closely with the Creative Team to develop innovative campaigns.
• Collaborate with the Web Team to ensure SEO alignment.

Customer Experience

• Oversee the social media complaints process and train the Complaints Team on best practices.

Performance & Analytics

• Monitor and report on social media performance, using insights to refine strategy.
• Track ROI/ROE and competitor activity to inform future development.

Innovation & Best Practice

• Stay up to date with industry trends and recommend improvements.
• Promote social media use across departments and update policy as needed.

Team Leadership

• Line manages the Social Media Executive, providing guidance and development opportunities.

Essential Experience & Qualifications

• Minimum 5 years’ experience in social media management.
• Proven expertise across multiple platforms and audience segments.
• Strong copywriting and editing skills.
• Knowledge of algorithms, SEO, and analytics tools.
• Experience in campaign and project management.
• Excellent communication, collaboration, and leadership skills.
• Ability to manage multiple projects under pressure.

Education Criteria

• Bachelor’s degree in Marketing, Communications, Digital Media, or a related field
• Postgraduate qualification in Digital Marketing, Social Media Strategy, or Brand Communications. (Desirable)
• Professional certifications such as Meta Blueprint, Google Digital Garage, or HubSpot Social Media Certification.

Personal Attributes

• Creative thinker with a proactive mindset.
• Strong attention to detail and organisational skills.
• Passionate about digital innovation and community engagement.
• Committed to continuous learning and development.

Key Competencies

• Strategic Thinking
• Communication & Influence
• Creativity & Innovation
• Collaboration & Teamwork
• Analytical Thinking
• Customer Focus
• Leadership & People Development

We look forward to receiving your application!

If you experience any problems, please [e-mail] we will be happy to help.