Social Media Manager – Fashion Brand

Twine; United Kingdom; Remote; GBP 25,000 - 35,000; Part time

Job summary

A dynamic women’s fashion brand is looking for a Social Media Manager to elevate its presence on TikTok and Instagram. This part-time, remote role requires a creative professional with strong social media management skills in the fashion industry. Responsibilities include developing a content calendar, generating campaign ideas, and monitoring performance metrics. If you are passionate about fashion and digital storytelling, this is a great opportunity to make an impact.

Qualifications

• Demonstrated experience managing social media for fashion or DTC brands.
• Strong understanding of TikTok and Instagram trends.
• Ability to work independently and manage multiple projects.

Responsibilities

• Develop and execute a content calendar for TikTok and Instagram.
• Generate creative campaign ideas and social content.
• Monitor and analyze social media performance metrics.

Skills

Managing social media for fashion brands

Understanding TikTok and Instagram trends

Excellent written and verbal communication

Proficiency with social media management tools

Job description

Join a dynamic women’s fashion brand as a Social Media Manager, focusing on elevating our presence across TikTok and Instagram. This part‑time, contract role is ideal for a creative and independent professional who thrives in a fast‑paced, remote environment. You will play a key role in shaping our brand’s voice, driving engagement, and growing our online community. If you have a passion for fashion and digital storytelling, this is an excellent opportunity to make a tangible impact.

Deliverables

• Develop and execute a content calendar tailored to TikTok and Instagram
• Generate creative campaign ideas and social content concepts
• Brief and coordinate with content creators and influencers
• Monitor, analyse, and report on social media performance metrics
• Adapt strategies based on analytics to optimise reach and engagement
• Ensure consistent brand messaging and visual identity across platforms

Requirements

• Demonstrated experience managing social media for fashion or direct‑to‑consumer brands
• Strong understanding of TikTok and Instagram trends, algorithms, and best practices
• Ability to work independently, take initiative, and manage multiple projects simultaneously
• Excellent written and verbal communication skills
• Proficiency with social media management tools and analytics platforms
• Creative mindset with a keen eye for visual storytelling and brand aesthetics
• Remote work capability and reliable internet connection
• Availability for part‑time, contract work

About Twine

Twine is a leading freelance marketplace connecting top freelancers, consultants, and contractors with companies needing creative and tech expertise. Trusted by Fortune 500 companies and innovative startups alike, Twine enables companies to scale their teams globally.

Our Mission

Twine's mission is to empower creators and businesses to thrive in an AI‑driven, freelance‑first world.