Social Media Manager (China Social Media Platforms)

UKinsight Education Ltd; East Midlands; Hybrid; GBP 35,000 - 50,000; Full time

Job summary

A leading educational services provider in the UK is seeking a talented Social Media Manager to enhance its social media operations in the Chinese market. The role involves developing strategies, managing accounts on platforms like Xiaohongshu and WeChat, and creating engaging content. The ideal candidate is fluent in Mandarin and has hands-on experience with Chinese social media. This position offers a flexible working environment and opportunities for growth.

Benefits

Flexible working arrangements

Supportive team environment

Opportunity for growth

Qualifications

• Proven experience with Xiaohongshu, WeChat Video Channels, and Douyin.
• Excellent copywriting skills in Mandarin.
• Good understanding of Chinese social media content regulations.

Responsibilities

• Lead social media operations targeting the Chinese market.
• Develop strategies for UK independent schools on Chinese platforms.
• Track and analyze campaign effectiveness to improve engagement.
• Liaise with partner schools and stakeholders in the UK and China.

Skills

Social media strategy development

Multimedia content creation

Campaign management

Fluent in Mandarin Chinese and English

Relationship management with influencers

Job description

Founded in 2011, UKinsight Education Ltd is a leading provider of educational services and marketing solutions for UK independent schools. We specialise in promoting UK private schools through international outreach, marketing, and tailored short-term study programs. Since 2024, we have leveraged Chinese social media platforms to successfully expand our school promotion services, helping UK schools manage and grow their presence on leading Chinese social media channels.

Role Overview

We are seeking a talented and driven Social Media Manager to lead and expand our social media operations targeting the Chinese market. The successful candidate will be responsible for the strategy, execution, and management of Chinese social media accounts (including Xiaohongshu, WeChat Channels, and Douyin) for our school clients and partners.

Key Responsibilities

• Develop and implement social marketing strategies for UK independent schools across Chinese social media platforms
• Manage and grow official accounts on Xiaohongshu, WeChat Video Channels, and Douyin for our client schools and educational organisations
• Coordinate creation of engaging multimedia content (copywriting, editing, short videos, graphics) tailored to target Chinese audiences
• Track, analyse, and report on campaign effectiveness, providing insights to improve reach and engagement
• Liaise with partner schools, education groups, and stakeholders in the UK and China
• Stay up to date with latest platform algorithms, trends, and compliance requirements for Chinese social media
• Build and maintain influencer and partner networks to grow online presence
• Support digital marketing training for UK school staff as required

Requirements

• In-depth knowledge and proven hands‑on experience in operating official accounts on Chinese social media platforms, especially Xiaohongshu, WeChat Video Channels, and Douyin.
• Fluent in Mandarin Chinese and English, with excellent communication and copywriting skills in Mandarin.
• Track record of growing audience and managing campaigns on Chinese social media platforms.
• Strong network/relationships with media companies, KOLs, influencers, or agencies in the Chinese digital sphere.
• Good understanding of Chinese social media content regulations and cultural nuances.
• Ability to independently plan, execute and coordinate multi-platform campaigns.
• Creative, proactive, detail-oriented and able to work in a collaborative environment

Preferred

Previous experience promoting education‑related brands, organisations, or education influencers.

What We Offer

Opportunity to work at the forefront of cross‑cultural digital education promotion.

Supportive team and international work environment.

Opportunity for growth and expansion within our digital marketing function.

Flexible working arrangements (hybrid, flexible hours available).

Please send your CV and a brief cover letter outlining your relevant experience and proposed digital marketing approaches for the Chinese market when apply.

UKinsight Education Ltd is an equal opportunity employer. We welcome applications from all backgrounds. Applicants must have the right to work in the UK or be eligible for sponsorship.