Social Media Manager - Brighton

Black Rock Restaurants Group; Lewes; On-site; GBP 30,000; Full time

Job summary

A leading independent restaurant group in the UK is seeking a Social Media Specialist & Content Coordinator to enhance its brand reputation and engage audiences across digital platforms. The role involves creating content, managing social media, and collaborating with freelance content creators. Ideal candidates should have at least 2 years of relevant experience and a portfolio showcasing their skills. A competitive salary and various employee benefits are offered.

Benefits

Competitive salary

50% discount for you, family and friends

Extra day's holiday for first five years

Career development opportunities

Qualifications

• Proven experience (2+ years) in a social media and content creation role.
• Demonstrable portfolio showcasing strong photography, videography and graphic design skills.
• Excellent written and verbal communication skills.

Responsibilities

• Develop and implement comprehensive social media plans.
• Manage all social media channels, ensuring a consistent brand voice.
• Produce high-quality original content (photography, videography, graphic design).
• Coordinate weekly content calendars for all venues.
• Execute engaging online campaigns to drive bookings.

Skills

Social media management

Content creation

Photography

Videography

Graphic design

Communication skills

Analytical skills

Organizational skills

Tools

Adobe Creative Suite

Canva

Social media analytics tools

Job description

Black Rock Restaurant Group is one of the UK's most exciting independent restaurant groups, with standout venues across London and Brighton including The Coal Shed, Burnt Orange, The Salt Room, and Tutto.

About the Role

We're looking for a dynamic and creative Social Media Specialist & Content Coordinator to be the voice and visual storyteller for our five premium restaurants.

This role combines hands‑on content creation with coordination and planning, aiming to enhance our brand reputation, engage our audience and drive customer acquisition across all digital platforms.

Reporting into the Brand Marketing Manager, you will be responsible for developing and executing a compelling social media plan, managing our online communities and curating high‑quality visual and written content that captures the experience and personality of each venue.

A key aspect involves identifying, commissioning and collaborating with freelance content creators to ensure a world‑class, engaging content pipeline.

Key Responsibilities

• Social Media Strategy & Management
  • Develop and implement comprehensive social media plans for each of our five venues, aligning with overall marketing objectives and following the brand guides.
  • Manage and maintain all social media channels (e.g., Instagram, Facebook, TikTok), ensuring a consistent brand voice and visual identity.
  • Plan, schedule and publish engaging daily content, including images, videos, stories and reels.
  • Monitor social media trends, tools and applications, actively testing and implementing new approaches.
  • Analyse social media performance using relevant metrics, providing regular reports and insights to inform future strategies.
  • Actively engage with our online community, responding to comments, messages and reviews in a timely and professional manner to foster positive relationships.
• Content Creation & Curation
  • Supported by external agencies, produce high‑quality original content (photography, videography, graphic design, copywriting) showcasing our venues, food and drink offerings, events and unique experiences.
  • Work with the brand manager to identify, vet and build relationships with freelance photographers, videographers and content creators to generate diverse and compelling content.
  • Brief and manage freelance creators, ensuring content aligns with brand guidelines and project objectives.
  • Work with our UGC agency to find and brief creators.
  • Funnel content across different marketing channels – CRM newsletters, web pages, blogs and internal comms.
  • Coordinate weekly content calendars for all venues, ensuring a steady stream of fresh and relevant material.
  • Oversee the editing and approval process for all externally sourced content.
  • Maintain a well‑organised digital asset library for all venues.
• Online Communication & Engagement
  • Execute engaging online campaigns to drive bookings, event attendance and brand awareness.
  • Monitor online reviews and mentions, contributing to our online reputation management.
  • Collaborate with the wider marketing and venue teams to ensure consistent messaging across all platforms.
  • Stay up‑to‑date with industry news and competitor activities to identify opportunities and challenges.

Skills & Experience

• Proven experience (2+ years) in a social media and content creation role, ideally within hospitality, retail or a similar customer‑facing industry.
• Demonstrable portfolio showcasing strong photography, videography and graphic design skills.
• Proficiency with social media management tools and analytics platforms.
• Experience with content creation software (e.g., Adobe Creative Suite – Photoshop, Lightroom, Premiere Pro; Canva).
• Excellent written and verbal communication skills with a keen eye for detail and a strong command of grammar and spelling.
• Ability to craft compelling narratives and engaging copy tailored to different platforms and audiences.
• Strong understanding of current social media trends and best practices.
• Experience working with and managing freelance content creators is highly desirable.
• Self‑motivated, proactive, super organised and able to manage multiple projects simultaneously.
• A passion for hospitality, food, drink and creating exceptional experiences.

What We Offer

• A competitive salary of £30,000 per annum.
• Team incentives, rewards and memorable trips.
• 50% discount for you, family and friends at all Black Rock Group restaurants.
• An extra day's holiday every year for your first five years.
• Refer a Friend Scheme.
• Cycle to Work Scheme.
• Genuine career development within one of the UK's most respected restaurant groups.

Why Join Us?

• The Salt Room, Burnt Orange, Tutto and The Coal Shed offer excellent progression opportunities across the group.
• If you want to be part of something special and join the friendliest team in town, we'd love to hear from you.