Social Media Manager

Tony Blair Institute for Global Change; United Kingdom; On-site; GBP 35,000 - 55,000; Full time

Job summary

A global policy-focused organization in the United Kingdom seeks a Social Media Manager to lead impactful campaigns and shape discourse. This role involves collaborating with cross-functional teams to enhance TBI's visibility and engage stakeholders. The ideal candidate has experience in social media management, strong analytical skills, and a keen understanding of political dynamics. Responsibilities include developing campaign strategies, influencing engagements, and utilizing data for tactical adaptations. Join us to make a significant impact in political discourse through effective social media strategies.

Qualifications

• Experience in social media or digital campaign management in a fast-paced environment.
• Skilled in developing multi-channel campaigns with quick adaptability.
• Understanding of social media's role in the political landscape.

Responsibilities

• Develop and manage rapid-response social media campaigns.
• Partner with cross-channel teams to amplify visibility.
• Identify and engage high-influence stakeholders.
• Guide experts in crafting strong personal profiles on social media.
• Utilize analytics tools for campaign performance adjustment.

Skills

Social media management

Digital campaign management

Communication skills

Analytical skills

Political acumen

Job description

We don’t just talk, we do. Lead the change with us. At the Tony Blair Institute for Global Change, we work with political leaders around the world to drive change. We help governments turn bold ideas into reality so they can deliver for their people. We do it by advising on strategy, policy and delivery, unlocking the power of technology across all three. And by sharing what we learn on the ground, so everyone can benefit. We do it to build more open, inclusive and prosperous countries for people everywhere. We are a global team of over 800 changemakers, operating in more than 40 countries, across five continents. We are political strategists, policy experts, delivery practitioners, technology specialists and more. We speak more than 45 languages. We are working on over 100 projects, tackling some of the world’s biggest challenges. We’re all here at TBI to make a difference. In a world of ever more complex challenges, we believe diversity of background and perspective is a strength. We pride ourselves on a culture that values and nurtures difference. We are dedicated to unlocking potential, not only for the countries we work in but also for each of our team members. No matter where you’re from or who you are, if you’re passionate about the transformative power of progressive politics, we invite you to build a better future with us.

Role Summary

The Social Media team is central to TBI’s Global Communications, shaping discourse, amplifying our impact, and communicating our values to key audiences. As Social Media Manager, you will work in close partnership with the Social Media Lead and cross‑functional teams in Strategic Comms, Editorial, and Studio. This role is pivotal in creating and directing impactful, responsive social media campaigns that support TBI’s Policy, Advisory, and Partnerships divisions, driving engagement and positioning TBI at the heart of critical debates.

Key Responsibilities

• Campaign Strategy & Execution: Develop, lead, and manage rapid‑response campaigns in alignment with Strategic Communications priorities alongside the Social Media calendar to elevate policy messages, insights, and impact stories across TBI’s social channels.
• Cross‑Channel Activation: Partner with Media, Email, and Content Marketing colleagues to amplify campaigns across owned social channels based on the Social Media strategy developed in collaboration with the Social Media Lead, driving visibility in priority markets and audience segments.
• Influence & Engagement: Proactively identify opportunities to insert TBI into key UK and international conversations; activate high‑impact interventions from TBI’s thought leaders to shape relevant policy dialogues.
• Stakeholder Outreach: Research and engage with high‑influence external stakeholders, media figures, and policy influencers. Develop engagement strategies to secure their endorsements, reinforcing TBI’s proposals and reach.
• Profile‑Building Support: Guide TBI’s experts in crafting strong personal profiles on social media, providing tailored plans, clear targets, and on‑demand support to boost the visibility and authority of TBI’s online Community through a strong pipeline of Employee Generated Content (EGC).
• Analytics & Insight: Leverage data tools and social listening software to adapt tactics, refine KPIs, and identify real‑time opportunities for reactive content aligned with strategic goals.
• Content Development: Ensure commissioned campaign assets from TBI Creative Studio align with strategic objectives, messaging, and tone while addressing clients, partners, and stakeholders’ goals.
• Platform Innovation: Stay ahead of social media trends and platform innovations, sharing best practices with the Global Strategic Communications and External Affairs teams to refine TBI’s social media approach.

Person Specification

• Experience: Social media or digital campaign management role, ideally within a fast‑paced, high‑profile communications or political environment.
• Campaign Management: Skilled in developing and executing multi‑channel campaigns, with proven ability to adapt quickly to emerging issues.
• Political Acumen: Deep understanding of social media’s role within the political landscape and enthusiasm for leveraging it to drive public discourse.
• Analytical Skills: Competent with social media analytics, audience listening tools, and data interpretation to guide decision‑making and campaign performance.
• Exceptional Communication: Excellent copywriting and storytelling skills, adept at translating complex policy and analysis into accessible, persuasive content. Experience in graphic design, filming and editing would be desirable.

Closing Date: 2025-12-23