Social Media Manager

ParentPay; United Kingdom; Remote; GBP 40,000 - 55,000; Full time

Job summary

A dynamic software company is seeking a hands-on Social Media Manager to lead social media strategy and execution. The role involves growing a community on LinkedIn and YouTube, creating engaging content, and managing campaigns to generate leads. Candidates should have proven social media expertise and strong content creation skills. This full-time position is remote, based in the UK.

Qualifications

• Hands-on experience managing social channels, particularly LinkedIn and YouTube.
• Proficient in graphic/video editing tools; able to produce high-quality content quickly.
• Comfortable appearing in videos and conducting interviews.

Responsibilities

• Grow and nurture a dynamic social media community in the education industry.
• Engage proactively with target audiences to generate leads through social media.
• Produce high-quality, engaging content across LinkedIn, YouTube, and other platforms.
• Plan, execute, and monitor organic and paid social campaigns.

Skills

Proven social media expertise

Content creation & design skills

Confident on‑camera presence

Copywriting proficiency

AI‑savvy

Campaign management

Analytics & insights

Social listening

Stakeholder management

Advanced Excel & PowerPoint

Tools

Adobe Express

Canva

CapCut

Oktopost

LinkedIn Ads

Job description

Overview

ParentPay Group is seeking a hands‑on, creative, and energetic Social Media Manager to lead our social media strategy and execution, with a focus on LinkedIn and YouTube. This role combines content creation, community building, influencer engagement, and lead generation, requiring a professional who can produce high‑impact, visually compelling content with speed and to the highest standards.

Department

Marketing

Location

Remote, UK

Key Responsibilities

• Grow and nurture a dynamic social media community of decision‑makers, influencers, and industry professionals in the education industry.
• Engage proactively with target audiences and decision‑makers, using creative strategies to increase followers, spark meaningful interactions, and generate leads through social media.
• Act as the voice of ParentPay Group, ensuring all interactions are authentic, professional, and brand‑aligned.
• Produce high‑quality, engaging content across LinkedIn, YouTube, and other social platforms.
• Use design and video editing tools (Adobe Express, Canva, CapCut) to deliver polished, high‑impact content that drives engagement.
• Comfortably lead interviews and appear on‑camera to bring stories to life; stay in tune with social media trends and best practices and utilise AI tools to enhance content ideation, production, and optimisation.
• Plan, execute, and monitor organic and paid social campaigns using Oktopost and LinkedIn Ads, driving engagement and lead generation.
• Build and maintain relationships with industry influencers, partners, and internal advocates to amplify reach and align social efforts with broader marketing campaigns.
• Conduct social listening to monitor brand mentions, industry trends, and competitor activity.

Skills, Knowledge and Expertise

• Proven social media expertise – hands‑on experience managing social channels, particularly LinkedIn and YouTube, with a strong track record of driving engagement and lead generation.
• Content creation & design skills – proficient in Adobe Express or Canva, CapCut, and other graphic/video editing tools; able to produce high‑quality static, carousel, and video content quickly and at scale.
• Confident on‑camera presence – comfortable appearing in videos, conducting interviews, and editing content for maximum engagement.
• Copywriting proficiency – able to write authentic, engaging, and error‑free social media copy that aligns with brand voice.
• AI‑savvy – experienced in leveraging AI tools to enhance ideation, creation, and optimisation of social content while maintaining quality.
• Campaign management – skilled in planning and executing organic and paid social campaigns to drive engagement and results.
• Analytics & insights – experienced in monitoring social media KPIs and interpreting data to optimise content and campaigns.
• Social listening – able to track brand mentions and sentiment, industry trends, and competitor activity to inform strategy.
• Stakeholder management – able to collaborate effectively with internal teams, advocates, partners, and external influencers or agencies.
• Advanced Excel & PowerPoint – proficient in analysing data and presenting insights clearly to stakeholders.
• Growth mindset – eager to experiment, iterate, and evolve our social strategy as platforms and audiences shift.

Seniority Level

Mid‑Senior level

Employment type

Full‑time

Job function

Marketing and Sales

Industries

Software Development

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