Social Media Manager.

Freelancingforgood; United Kingdom; Remote; GBP 32,000 - 36,000; Full time

Job summary

An environmental non-profit organization in the UK is seeking a Social Media Manager to lead their social media strategy and create engaging content across platforms. The ideal candidate will have proven experience in social media management and a strong understanding of audience behavior. This full-time remote role offers an annual salary between £32,000 and £35,500.

Qualifications

• Proven experience in creating engaging social campaigns.
• Strong understanding of audience behaviors across platforms.
• Experience as a Social Media Manager or Senior Social Media Officer.

Responsibilities

• Lead the planning and creation of engaging social media content.
• Develop and implement a long-term social media strategy.
• Deliver monthly performance insights and trend analysis.

Skills

Social media strategy development

Content creation

Analytical skills

Project management

Team collaboration

Tools

Loomly

Canva

Job description

Marine Conservation Society is looking for a Social Media Manager.

Overview:

• Full-time role
• Language: English
• Location: Remote in the UK
• Salary: £32,000 – £35,500 per year
• Applications closing: until filled

Job Description

As our Social Media Manager, you’ll be at the heart of how we connect with our audiences, bringing our campaigns and conservation work to life across digital platforms. You’ll shape our social media strategy, lead social content planning, and ensure our channels are powerful drivers of engagement, support, and action.

You will:

• Lead the planning, creation and delivery of engaging content across core social media platforms.
• Develop and implement a long-term social media strategy to grow reach, engagement and impact.
• Collaborate across teams to amplify campaigns, partnerships and policy work.
• Manage social media tools and scheduling platforms, ensuring efficient workflows and performance tracking.
• Deliver regular performance reports and use insights to optimise content and strategy.
• Support paid social campaigns and promotions in partnership with external agencies.

Responsibilities

Planning & Management

• Lead the planning, creation, and delivery of content across our core channels: Instagram, Facebook, LinkedIn, X (Twitter), and Bluesky.
• Develop and implement a long-term social media strategy to grow engagement, reach, and impact.
• Collaborate with colleagues across the organisation to promote priority areas including corporate partnerships, policy work, and major campaigns.
• Work closely with the Digital Channels Manager and Media Manager to align content planning and execution.
• Oversee our social scheduling tool (currently Loomly) and explore new tools to improve insights, social listening, and performance.
• Maintain a consistent approach to community management, supported by colleagues across teams.
• Provide guidance for devolved accounts (e.g. learning channels) and develop and maintain our best-practice social media guidelines.

Reporting & Insights

• Deliver monthly performance insights and long-term trend analysis.
• Use data to inform decisions, optimise content, and benchmark against sector leaders.
• Produce engaging reports showcasing the impact of income generation, partner activity, and sponsorships.

Paid Campaigns

• Collaborate with our advertising agency to develop briefs, shape paid social strategies, and coordinate reporting.
• Support paid promotion for membership drives, appeals, online shop activity, and flagship campaigns such as the Great British Beach Clean.

Role Requirements

Knowledge and experience

Essential:

• Proven experience creating engaging social campaigns that combine creativity, audience insight, and platform-specific expertise.
• A strong understanding of audience behaviours across platforms and applying that knowledge to tailor content that gets results.
• Experience as a Social Media Manager or Senior Social Media Officer/Exec – you must be confident in a social media lead role with the support of our Head of Digital and Digital Channels Manager.
• Knowledge of paid social advertising and awareness of current industry trends.
• Applied knowledge of data protection in social lead generation, platform policies and responsible and ethical use of AI in content.
• Experience influencing cross-functional teams to deliver coordinated campaigns.
• Experience using social media scheduling and analytics tools.

Desirable:

• Experience working in an environmental or purpose-driven organisation.
• Understanding of environmental issues and ability to translate complex messages for different audiences.

Skills and abilities

• Excellent content planning and storytelling tailored to different platforms.
• Strong analytical skills with the ability to turn data into actionable insights.
• Strong ability to influence colleagues and teams to deliver strong, coordinated campaigns.
• Content creation skills using tools like Canva (while we have an in-house designer, some in-channel content production will be required)
• Skilled in maintaining brand tone across channels.
• Strong creative judgement with a sharp eye for design, tone, and visual coherence.
• Excellent project management and organisational skills – able to juggle multiple priorities and deadlines.
• Clear communication and collaboration skills across teams and with external partners.
• A strategic thinker who can connect creative outputs to organisational goals and strategy.

How to apply?

To apply for this role, please fill in the application form.