Social Media Manager

ParentPay Group; United Kingdom; Remote; GBP 35,000 - 50,000; Full time

Job summary

A leading education technology company in the UK seeks a Social Media Manager to lead its social media strategy. The role involves content creation, community engagement, and campaign management across platforms like LinkedIn and YouTube. The ideal candidate will have proven expertise in social media, strong design skills, and experience with AI tools. This position is remote and offers a full-time permanent contract.

Qualifications

• Hands-on experience managing social channels, particularly LinkedIn and YouTube.
• Proficient in graphic/video editing tools; able to produce high-quality content quickly.
• Comfortable appearing in videos and conducting interviews.
• Able to write authentic, engaging, and error-free social media copy.
• Experienced in leveraging AI tools for social content creation.
• Skilled in planning and executing organic and paid social campaigns.
• Experienced in monitoring social media KPIs and interpreting data.
• Able to track brand mentions and sentiment to inform strategy.
• Collaborate effectively with internal teams and external partners.
• Proficient in analysing data and presenting insights clearly.

Responsibilities

• Grow and nurture a dynamic community of decision-makers and influencers.
• Engage proactively with target audiences to increase followers and generate leads.
• Produce high-quality, engaging content across LinkedIn and YouTube.
• Plan, execute, and monitor organic and paid social campaigns.
• Build relationships with industry influencers to amplify reach.
• Conduct social listening to monitor brand mentions and industry trends.

Skills

Proven social media expertise

Content creation skills

On-camera presence

Copywriting proficiency

AI-savvy

Campaign management

Analytics & insights

Social listening

Stakeholder management

Advanced Excel & PowerPoint

Tools

Adobe Express

Canva

CapCut

Oktopost

LinkedIn Ads

Job description

Social Media Manager

Department: Marketing

Employment Type: Permanent - Full Time

Location: Remote, UK

Description

ParentPay Group is seeking a hands‑on, creative, and energetic Social Media Manager to lead our social media strategy and execution, with a focus on LinkedIn and YouTube. This role combines content creation, community building, influencer engagement, and lead generation, requiring a professional who can produce high‑impact, visually compelling content with speed and to the highest standards.

The ideal candidate is a skilled writer, designer, and video editor, attuned to social media trends, AI‑savvy, and highly creative, with a keen eye for design. They are equally comfortable behind the camera or in front of it, producing engaging static, carousel, and video content, while managing campaigns and cultivating meaningful engagement with our target audience.

Key Responsibilities

Community building & engagement

• Grow and nurture a dynamic social media community of decision‑makers, influencers, and industry professionals in the education industry.
• Engage proactively with target audiences and decision‑makers, using creative strategies to increase followers, spark meaningful interactions, and generate leads through social media.
• Act as the voice of ParentPay Group, ensuring all interactions are authentic, professional, and brand‑aligned.

Content creation & production

• Produce high‑quality, engaging content across LinkedIn, YouTube, and other social platforms.
• Use design and video editing tools (e.g. Adobe Express, Canva, CapCut) to deliver polished, high‑impact content that drives engagement.
• Comfortably lead interviews and appear on‑camera to bring stories to life. Stay in tune with social media trends and best practices and utilise AI tools to enhance content ideation, production, and optimisation, maintaining high‑quality output.

Campaign management & analytics

• Plan, execute, and monitor organic and paid social campaigns using Oktopost and LinkedIn Ads, driving engagement and lead generation.
• Build and maintain relationships with industry influencers, partners, and internal advocates to amplify reach and align social efforts with broader marketing campaigns.
• Conduct social listening to monitor brand mentions, industry trends, and competitor activity.

Skills, Knowledge and Expertise

Proven social media expertise – hands‑on experience managing social channels, particularly LinkedIn and YouTube, with a strong track record of driving engagement and lead generation.

Content creation & design skills – proficient in Adobe Express or Canva, CapCut, and other graphic/video editing tools; able to produce high‑quality static, carousel, and video content quickly and at scale.

Confident on‑camera presence – comfortable appearing in videos, conducting interviews, and editing content for maximum engagement.

Copywriting proficiency – able to write authentic, engaging, and error‑free social media copy that aligns with brand voice.

AI‑savvy – experienced in leveraging AI tools to enhance ideation, creation, and optimisation of social content while maintaining quality.

Campaign management – skilled in planning and executing organic and paid social campaigns to drive engagement and results.

Analytics & insights – experienced in monitoring social media KPIs and interpreting data to optimise content and campaigns.

Social listening – able to track brand mentions and sentiment, industry trends, and competitor activity to inform strategy.

Stakeholder management – able to collaborate effectively with internal teams, advocates, partners, and external influencers or agencies.

Advanced Excel & PowerPoint – proficient in analysing data and presenting insights clearly to stakeholders.

Growth mindset – eager to experiment, iterate, and evolve our social strategy as platforms and audience shift.