Social Media Manager

House Of Willow Alexander; Sidcup; On-site; GBP 30,000 - 40,000; Full time

Job summary

A premium lifestyle brand in Sidcup seeks a Social Media & Content Manager to create compelling content and manage social strategies. Candidates should have 3–5 years in social media roles, strong brand storytelling skills, and a creative mindset. The position offers a vibrant culture, staff discounts, and career progression opportunities. Join a team focused on crafting moments that resonate across platforms like Instagram and TikTok.

Benefits

Free HoWA membership

Staff discount across all services

Creative tools & development budget

Access to editorial archive

Progression opportunity into Editorial Lead

Qualifications

• 3–5 years experience in social or content roles within a premium brand.
• Strong creative eye and understanding of brand storytelling.
• Excellent grammar and fluency in tone of voice.

Responsibilities

• Create scroll-stopping content for various platforms.
• Own the social content calendar aligned with goals.
• Track analytics and adapt content based on performance insights.

Skills

Content creation

Social media strategy

Brand storytelling

Creative editing

Tools

CapCut

Lightroom

Adobe CS

Canva Pro

Job description

Content First Social Media & Content Manager

Sidcup, Greater London ( onsite) | Full-time

The Role

We’re looking for a content-first, strategic second Social Media & Content Manager who doesn’t just “post”—they craft moments.

You’ll be the in-house visual and editorial heartbeat of House of Willow Alexander, responsible for capturing and conveying our unique tone across platforms in a way that builds brand equity, emotional resonance, and commercial value.

This is not a scheduler role. We’re not looking for another Canva carousel factory. You’ll be deeply plugged into the business — from our garden design and interiors team to behind-the-scenes shoots, brand drops, and The Hearth (our lifestyle magazine).

You’ll know what’s happening, and how to translate it content that performs across IG, TikTok, Pinterest and LinkedIn — all while remaining editorial, aesthetic, and on-brand.

What You'll Be Responsible For:

• 🎥Create native, scroll-stopping content(Reels, Stories, TikToks, carousels, graphics, interviews, memes, and product features) that build brand awareness and affinity
• 📅Own the monthly and weekly social content calendarin alignment with commercial goals, launches, seasonal rhythms and cultural moments
• ✍️Write witty, intelligent captions and microblogsin our voice — editorial, emotionally intelligent, aesthetically aware and gently humorous
• 🧠Collaborate with the PR/Partnerships Managerto cross-activate influencer and partner campaigns
• 🛠️Edit, style and deliver content across multiple formats, using tools like CapCut, Lightroom, Adobe CS, or Canva Pro
• 🔍Track analytics, interpret what works, and adapt content accordingly with performance insights and platform trends
• 🌿Show up on-site: you’ll regularly be on set, and in the thick of real-life service delivery to capture raw, compelling, in-the-moment content

Who We're Looking For:

• 3–5 years experience in social or content roles within a premium brand(lifestyle, interiors, fashion, or sustainability)
• A maker mentality— you love to produce, write, edit, style and publish at speed without sacrificing beauty or tone
• A deep understanding of brand storytelling — you know the difference between content and communication
• A sharp creative eye and editorial instinctwith understanding of aesthetic composition and emotional narrative
• Comfort behind the lens (iPhone or camera) and confidence with editing tools (CapCut, Lightroom, Adobe CS)
• Up-to-date with Instagram and TikTok trends but not trend-driven— you lead with concept, not mimicry
• Excellent grammar, syntax and spelling — you’re fluent in tone of voice

Nice-to-Haves:

• Photography/videography background
• Experience launching content formats (e.g. IG Lives, interviews, community stories)
• Blog writing or editorial layout experience
• Comfort working with performance teams or creative strategists

Perks & Culture:

• 🌱 Free HoWA membership
• 🛠️ Staff discount across all services and store
• 💻 Creative tools & development budget
• 🫶 Access to editorial archive, partner discounts, and event invitations
• 📈 Progression opportunity into Editorial Lead as we scale