Social Media Manager

Geely Auto UK; Milton Keynes; On-site; GBP 30,000 - 45,000; Full time

Job summary

A leading automotive brand based in Milton Keynes is seeking an experienced Social Media Manager to lead social media campaigns across the UK. The ideal candidate will manage content creation, engagement, and multi-channel community strategy while working closely with various teams to enhance brand presence. Proven experience in social media management and a dynamic mindset are crucial for this role.

Qualifications

• Proven experience managing social media channels.
• Demonstrable portfolio of content production.
• Experience coordinating departments on social campaigns.
• Excellent communication skills with senior leadership.

Responsibilities

• Develop and implement a content calendar for social strategy.
• Create significant content for daily activities.
• Track and report on social activity.
• Drive growth across all key social channels.
• Manage community responses effectively.

Skills

Social media management

Content creation

Analytical skills

Communication

Team player

Job description

Primary Purpose Of The Job

We are seeking an experienced Social Media Manger to lead the development, planning, and activation of brand and product social media campaigns across our UK social media channels.

The role is an integral part of the marketing team and will be expected to work cross-functionally to maximise the impact of our activities across social channels.

Main Responsibilities

• Developing and implementing content calendar for multi-channel social strategy – META / TIKTOK / Linkedin
• Creation of significant portion of 'day to day' content activity (photos / reels / stories etc)
• Responsible for growth across all key social channels
• Reporting and tracking of social activity e.g. Reach, Engagement, Followers, Sentiment
• Develop and implement live stream strategy (events / product walk-rounds etc)
• Ensure Geely socials are utilising and capturing latest trends and formats
• Community management - responding to comments, hiding comments when needed etc.
• Work closely with the paid media team to ensure alignment between organic and paid activity across social media platforms

Whilst not wholly responsible, input from this role will be crucial in the development of the UK Influencer strategy.

Principle Contacts/Working Relationships

• Directly reports to: Head of Communication
• Cooperates with: Marketing Director, Head of Events / Head of PR HQ, Digital Agencies, Influencers, Dealers, and Cross-functional Teams within the company.

Decision Making Scope

• Define social media content strategy and calendar
• Tapping into appropriate trends and being ‘hot off the press’ with content that leans into this means a degree of autonomy is anticipated
• Cost of Production budget control

Key Challenges

• Multichannel community management: Ensuring relevant and timely content is curated and posted along with maintaining eyes across all channels for comments will require commitment and will to succeed.
• Growth of social channels: Expect to be challenged on follower volumes plus engagement levels to ensure Geely is established as a prominent brand in the UK
• Delivering measurable ROI: Continuously analysing performance data to optimise campaign impact, justify budget spend, and demonstrate value to senior leadership.
• Managing multiple campaigns simultaneously: Prioritizing activities, resources, and budgets across overlapping campaigns and product launches without compromising quality or deadlines.
• Speed of delivery: Social posts need to capture the moment at events and big news stories. So on-the-fly content will need a speedy turnaround where every second counts.

Education, Training and Experience

• Proven experience managing social media channels
• Demonstrable portfolio of content production and posting – e.g. reels / statics etc.
• Experience coordinating multiple departments on complex social campaigns.
• Analytical skills with experience defining and reporting on campaign metrics.
• Excellent communication and stakeholder management skills, including senior leadership engagement.
• Experience in automotive, technology, or consumer brands desirable.
• Ability to thrive in a fast-paced, international environment.
• Tech-savvy with knowledge in photography and video equipment preferred.

Skills & Personal Characteristics Required

• Thrive in the moment
• Competitive mindset – to grow our community
• A strong team player
• Communication skills

The Geely story began in 1986 with a simple but powerful idea. When founder, Eric Li, chose the name Geely, meaning ‘lucky’, it was about much more than just good fortune. His ambition was to build something that would move people forward with confidence and optimism. Today, that same spirit drives everything Geely does.