Social Media Manager

Advocate Group; Manchester; On-site; GBP 30,000 - 45,000; Full time

Job summary

A dynamic marketing agency in Manchester seeks a creative Social Media Manager to lead their organic social media initiatives for an award-winning beauty brand. The ideal candidate will manage content across Instagram and TikTok, working closely with the founder. This role offers a hands-on opportunity to make a tangible impact in a fast-paced environment while supporting international market activities. Apply now for this exciting opportunity!

Qualifications

• Experienced in social media management, ideally from a senior executive level.
• Strong eye for content, creativity, and storytelling.
• Confident managing agencies and collaborating cross-functionally.
• Commercially minded with strong organisational and communication skills.
• Proactive, hands-on, and comfortable in a fast-paced environment.

Responsibilities

• Manage and support all social media activity, focusing on Instagram and TikTok.
• Own content creation and curation—images, videos, reels, and more.
• Work directly with the founder in a fast-paced, founder-led business.
• Collaborate with agencies to ensure campaigns are effectively executed.
• Analyse performance metrics and optimise content for engagement.
• Support local market activity across Europe.
• Lead execution independently while contributing to the wider marketing strategy.
• Opportunity for international travel as part of the role.

Skills

Social media management

Creativity

Storytelling

Collaboration skills

Organisation skills

Communication skills

Instagram proficiency

Job description

Social Media Manager

Manchester City Centre

Are you ready to take the reins of social media for Glowwa and make waves in the beauty & wellness world?

Advocate Group is thrilled to partner with Glowwa, the award-winning, founder-led hair wellness and nutrition brand, in their search for a Social Media Manager to join their ambitious, fast-growing team.

About Glowwa:

Glowwa is an award-winning, founder-led hair wellness and nutrition brand that is growing rapidly across Europe and beyond. Known for its innovative products, commitment to sustainability, and focus on empowering customers to feel their best, Glowwa combines purpose-led values with a bold, entrepreneurial spirit. This is an exciting time to join the business, as the brand continues to scale internationally, increase its profile, and make a real impact in the beauty and wellness sector.

The Role:

We are looking for a hands-on, creative, and commercially-minded Social Media Manager who can take ownership of all organic social media growth across key channels. This is a role where you’ll roll your sleeves up and make a tangible impact. Here’s what you’ll be doing:

• Manage and support all social media activity, focusing on Instagram and TikTok
• Own content creation and curation—images, videos, reels, and more
• Work directly with the founder in a fast-paced, founder-led business
• Collaborate with agencies to ensure campaigns are executed effectively
• Analyse performance metrics and optimise content to maximise engagement and growth
• Support local market activity across Europe
• Lead execution independently while contributing to the wider marketing strategy
• Opportunity for international travel as part of the role

About You:

• Experienced in social media management, ideally stepping up from a senior executive level
• Strong eye for content, creativity, and storytelling
• Confident managing agencies and collaborating cross-functionally
• Proficient in Instagram
• Commercially minded with strong organisational and communication skills
• Proactive, hands‑on, and happy to work in a fast‑paced, entrepreneurial environment
• Passion for beauty, wellness, or lifestyle

If the role and responsibilities sound like a good fit, we’d love to hear from you!

Please get in touch with Ellis or click Apply Now to be considered for this vacancy.