Social Media Manager

The Co-operative Group Limited; Manchester; Hybrid; GBP 40,000 - 45,000; Full time

Benefits offered by this job

28 days holiday plus bank holidays

Pension contributions

30% discount on Co-op products

Virtual healthcare

24/7 colleague support

Training and development support

Cycle-to-work scheme

Job summary

The Co-operative Group Limited is seeking a Social Media Manager in Manchester on a 12-month fixed-term contract. You will be responsible for leading social media strategies and campaigns to enhance our employer brand and attract talent.

This role focuses on both organic and paid social channels, ensuring campaigns are data-driven and impactful. With a hybrid working model, you'll work both at home and in-office once a week, and enjoy competitive benefits including holidays, pension

Qualifications

• Experience planning and delivering successful social media campaigns.
• Strong knowledge of social media tools and best practices.
• Experience using data to optimise performance.
• Ability to create engaging content for various channels.
• Confidence presenting insights and recommendations.

Responsibilities

• Lead social media campaigns that attract talent.
• Create and optimise engaging content for social channels.
• Use audience insights to improve campaign effectiveness.
• Act as the social media expert within the team.
• Build relationships with colleagues and external partners.
• Monitor performance and increase social media capability.
• Support wider brand campaigns.

Skills

Social media campaigns

Audience insights

Content creation

Communication

Data analysis

Social media management tools

Tools

Sprinklr

Hootsuite

Sprout Social

Job description

Social Media Manager
£40,000 to £45,000 plus great benefits (Work Level 6A)
12 month fixed-term contract
Manchester city centre (In this role, you’ll work in a hybrid way splitting your time between home and the office once per week (find out more about our hybrid working policy at https://jobs.coop.co.uk/hybrid-working-policy)

We’re looking for a Social Media Manager to join our National Media Planning team in Manchester on a 12 month fixed-term contract. You’ll lead the development and delivery of social media strategies and campaigns that help attract great talent to Co-op and strengthen our employer brand. Working across both organic and paid social channels, you’ll use audience insight and performance data to deliver campaigns that make a big impact.

As a Social Media Manager at Co-op, we’ll look to you to work closely with teams across Candidate Marketing and Employer Branding, helping us connect with current and future colleagues in meaningful ways. While your main focus will be talent attraction and employer branding, you’ll also provide social media expertise and support on wider Co-op campaigns.

Why this role matters

This role is key to bringing our employer brand to life and showcasing what it is that makes our Co-op different. Through innovative social media campaigns and engaging content, you’ll help us attract diverse talent and strengthen our reputation as a great place to build a career.

What you’ll do

• Lead social media campaigns that attract talent and strengthen Co-op’s employer brand
• Create and optimise engaging content across paid and organic social channels
• Use audience insights and performance data to improve campaign effectiveness
• Act as the social media expert for candidate marketing and employer branding activities
• Build strong relationships with colleagues, agencies, and external partners (e.g., LinkedIn)
• Monitor performance, share recommendations, and help to grow social media capability across teams
• Support wider Co-op campaigns and make sure activity aligns with broader brand and marketing plans

What you’ll bring

We’re committed to making our roles as accessible as possible, so we only ask for the minimum criteria. To thrive here, you’ll need to bring:

• Experience planning and delivering successful paid and organic social media campaigns
• Strong knowledge of social media platforms, tools, and best practices
• Experience using data and insights to optimise social media performance
• The ability to create and adapt engaging content for different audiences and channels
• Experience using social media management platforms (e.g., Sprinklr, Hootsuite, Sprout Social)
• Confidence presenting insights and recommendations to colleagues

Why Co-op?

At Co-op, we’re owned by our members. And because we’re owned by you, we can do right by you. So when you join us, you’re not just taking a job, you’re joining a movement. We’re an organisation that puts people and communities first, and we’re powered by purpose. We want this to be a place where you can thrive, so you’ll also receive:

• 28 days holiday plus bank holidays
• A pension with up to 10% employer contributions
• 30% discount on Co-op products and 10% off other brands
• Stream – early access to a percentage of your pay as you earn it
• Virtual healthcare including GP appointments, mental health support, nutrition and fitness advice
• 24/7 colleague support service
• Training and support for your development and career progression
• Cycle-to-work scheme

A place you’ll belong

We’re building diverse teams that reflect the communities we serve. We welcome applications from everyone, and our support centre is an inclusive environment where all our colleagues can thrive.

If you have a disability, we’ll make reasonable adjustments to support you through the recruitment process. We’re also proud to be part of the Disability Confident scheme - if you’re disabled and you meet the minimum criteria for this job, we’ll guarantee you an interview.

Learn more about our recruitment process athttps://jobs.coop.co.uk/apply-process

Explore our commitments to diversity, inclusion and wellbeing athttps://jobs.coop.co.uk/diversity-inclusion-wellbeing