Social Media Manager

EFL; Hitchin; On-site; GBP 28,000 - 30,000; Full time

Job summary

A professional football club located in Hitchin is seeking a talented individual to lead their social media efforts. The ideal candidate will manage content creation for various platforms, especially on matchdays, engage with the community, and analyze performance data. A strong background in social media management, creativity, and knowledge of English Football is essential. This role offers an annual salary between £28,000 to £30,000 and various benefits including staff discounts and a comprehensive training program.

Benefits

Annual salary between £28,000 to £30,000

Further training and development opportunities

Complimentary season ticket

Access to staff discounts

Onsite parking

Club uniform

Qualifications

• Experience managing social media platforms, ideally in football or sports.
• Excellent written and verbal communication skills.
• Creative with a strong eye for resonating content.
• Organized and able to manage time effectively under constraints.
• Strong knowledge of English Football, especially the Championship.
• Ability to work collaboratively in a team.
• In-depth understanding of creating platform-specific content.

Responsibilities

• Manage club's social media channels and content creation.
• Produce engaging matchday content and track data performance.
• Collaborate with the Design Lead for graphic needs.
• Engage with community and respond to supporter feedback.
• Plan and strategize social media content aligned with club goals.

Skills

Social media management

Written and verbal communication

Creativity

Organizational skills

Knowledge of English Football

Team collaboration

Platform awareness (X, Facebook, Instagram, TikTok)

Job description

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About The Role

An exciting opportunity has arisen for a talented and creative individual with a passion for content creation to join Preston North End's media team and lead on producing engaging content for and management of all the club/s social media channels on matchdays and day-to-day.

Location

You will be based at the Preston North End FC First Team Training Ground, Euxton Lane, Euxton, Chorley, PR7 6FA. The role will also require you to travel to other club operated premises including the stadium and other various locations nationwide to perform your matchday duties.

Working Hours

Your hours of work will be between 9am and 5pm Monday to Friday with half an hour deducted for lunch break, plus all home and away match events. The minimum working week is 37.5 hours. On occasions, your role may necessitate longer hours than your contracted number, this will be kept to a minimum, however the hours are dictated by the responsibilities of the role.

What you can expect in return

• Annual salary in the range of £28,000 to £30,000, depending on qualifications and experience.
• Further training and development opportunities
• Complimentary PNE season ticket(s) for each League fixture
• Access to staff discounts
• Onsite parking
• Appropriate training for the role.
• Club uniform

You will also benefit from working with an outstanding team of accomplished professionals across a range of diverse, exciting, and varied departments.

Role and Responsibilities

1. Manage the club's social media channels which includes planning, creating and publishing content across all platforms, including the men's first team and academy accounts.
2. Producing content for the club's social media channels on a matchday, including the filming and posting of vertical video content before and after matches.
3. Working closely with the Design Lead by briefing with any graphic requirements for the social media channels.
4. Working closely with the Video & Content Producer to assist in creating engaging video content on a regular basis for all social media channels.
5. Community management. Respond to comments, messages and feedback from supporters to foster engagement and manage brand reputation.
6. Performance analysis. Track and analyse data to measure the effectiveness of campaigns and content, spot trends, and generate reports with insights for improvement.
7. Ensure all online messaging and branding are consistent with the club's voice and values across all platforms. Flexibility considered across certain platforms such as TikTok.
8. Assist in creating comprehensive social media strategies aligned with overall club objectives to increase brand awareness, engagement and sales.
9. Work with the Equity, Diversity and Inclusion team to promote and dedicate specific matchdays and non-matchdays to raise awareness and our commitment to Inclusion and anti-discrimination.
10. Work with the rest of the media team to create content ideas for social media and regularly plan several weeks and months ahead with the departmental content calendar.
11. Work closely with the club's photographer for specific requests for content.
12. Ensure all communication is as Inclusive as possible, both internally and externally.

The above job description is not intended to be exhaustive; the duties and responsibilities may therefore vary over time according to the changing needs of Preston North End.

The closing date for this position is on Thursday 11th December 2025 at 5pm.

Shortlisting and invitations to interview will be sent out on Friday 12th December 2025.

Interviews will be held across two days on Thursday 18th and Friday 19th December 2025.

About The Candidate

Essential Core Experience and Skills required

• Previous experience managing social media platforms, ideally within football or sport in general.
• Excellent written and verbal communication skills.
• A creative instinct and an eye for content that resonates.
• Organised and experienced in planning and working with time constraints and sensitives.
• Strong knowledge of English Football including the Championship.
• Ability to work well and collaborate as part of a team.
• Very strong understanding and awareness of using platforms such as X, Facebook, Instagram and TikTok and creating content to suit each of them.

About The Club

WHO WE ARE

Preston North End Football Club is a professional football club in Preston, Lancashire, whose first team currently play in the English Football League Championship. Preston North End's stadium is situated in the heart of Preston, within the ward of 'Deepdale'. The club operates over five sites to incorporate the first team, the academy team, the Preston North End Community and Education Trust (PNECET). the administration team and the stadium. The majority of the sites are in Preston, and one is in Euxton, Chorley. Preston North End was officially formed in 1880 and was a founder member of the Football League in 1888. Our aspirations are to achieve promotion and play in the Premier League and we want you to help us get there.

Find out more by visiting our website: www.pne.com