Social Media Manager

Mplus Lifestyle & Beauty; Greater London; On-site; GBP 30,000 - 35,000; Full time

Job summary

A luxury beauty salon in Greater London is seeking a talented Social Media Manager to enhance its brand presence online. The role focuses on creating visually stunning content for Instagram and other platforms, engaging with upscale beauty communities, and strategizing marketing efforts for a premium audience. Strong expertise in luxury content and culturally relevant marketing is essential. A competitive salary ranges from £30,000 to £35,000 annually.

Qualifications

• Experience in managing social media for luxury brands.
• Advanced English proficiency required.
• Ability to produce elevated visual content across multiple platforms.

Responsibilities

• Oversee digital branding and online presence across social platforms.
• Capture and edit high-quality photos and videos.
• Produce luxury-focused content for various digital channels.

Skills

Luxury content creation

Trend research

Culturally appropriate marketing strategies

Job description

The Social Media Manager will oversee digital branding and online presence across Western and Asian social platforms. This role requires expertise in luxury content creation, trend research, and culturally appropriate marketing strategies. You will help elevate our salon as a premium brand for affluent clients and beauty enthusiasts.

Key Responsibilities

• Capture and edit high-quality photos and videos of nails, lashes, brows, and the salon environment.
• Produce elevated content for Instagram, TikTok, Xiaohongshu, WeChat, and/or Weibo.
• Create Reels, TikToks, Stories, and RED notes with a luxury, lifestyle-focused aesthetic.
• Manage posting schedules and daily activity across Western and Asian platforms.
• Maintain a consistent brand voice, premium visual identity, and culturally appropriate messaging.
• Localize content for Asian audiences when needed (style, tone, translations).
• Respond to comments, DMs, and inquiries with professionalism and discretion.
• Provide concierge-style communication appropriate for high-net-worth clients.
• Engage with Asian beauty communities, KOLs, influencers, and local luxury partners.
• Create monthly content and marketing strategies tailored to luxury and Asian markets.
• Identify and integrate relevant beauty trends (Korean lash styles, Japanese nail art, minimalist luxury aesthetics).
• Plan seasonal and culturally relevant campaigns (Lunar New Year, Mid-Autumn, Golden Week, etc.).
• Identify, vet, and manage collaborations with influencers, KOLs, and micro-creators.
• Coordinate content expectations, posting calendars, and track performance results.
• Track performance, engagement, follower growth, and conversion metrics.
• Provide monthly reports with insights and recommendations.
• Monitor luxury competitors and industry trends for continuous improvement.
• Maintain a polished, upscale brand presence across all platforms.
• Monitor and manage online reviews—address client comments or concerns with professionalism and brand-aligned tone.
• Build relationships with Asian communities, upscale local businesses, and beauty networks.
• Highlight client testimonials, VIP experiences, and exclusive service offerings.
• Encourage user-generated content (UGC) and manage permissions.

Experience: Required
Languages: English – Advanced
Employment: Full-time
Salary: £30,000 – £35,000 yearly

About Mplus Lifestyle & Beauty

We believe that beauty is in the details. Nestled in the heart of London, our salon offers a luxurious, relaxing environment where self-care meets artistry.