Social Media Manager

Henderson Brown Recruitment; East Lindsey; On-site; GBP 30,000 - 40,000; Full time

Job summary

A recruitment agency in the food sector is seeking a Social Media Manager to enhance the online presence of culinary brands in the UK. This hands-on role involves content creation, community management, and performance tracking on platforms like Instagram and TikTok. The ideal candidate has 1-3 years of social media experience, strong copywriting skills, and a passion for food. Innovative ideas and organizational skills are essential, with experience in using scheduling tools being a plus. Join us to connect with food enthusiasts around the world.

Qualifications

• 1-3 years of experience managing or supporting social media.
• Strong understanding of Instagram and TikTok trends.
• Excellent copywriting and storytelling skills.
• Experience with scheduling tools.

Responsibilities

• Plan and create engaging content across social platforms.
• Engage with followers and manage online community.
• Track performance metrics to guide content.
• Support marketing campaigns on social media.

Skills

Social media management

Content creation

Community engagement

Copywriting

Organizational skills

Trend awareness

Tools

Hootsuite

Canva

Adobe

Job description

Social Media Manager (Food Industry)

We're seeking a creative and ambitious Social Media Manager to elevate the online presence of two established and highly respected culinary brands within the UK food industry. This is an exciting, hands‑on position ideal for someone who loves food, storytelling, and building digital communities. You'll oversee day‑to‑day posting, engagement, and content creation across Instagram, TikTok, and other social media platforms, helping our client connect with food lovers, chefs, and hospitality enthusiasts around the world.

Key Responsibilities

Content Creation & Scheduling

• Plan, create, and schedule engaging content across Instagram, TikTok, and LinkedIn (where applicable).
• Contribute fresh ideas for reels, stories, and short‑form video concepts.

  Community Management

  • Engage daily with followers, responding to comments, messages, and mentions in a friendly, on‑brand tone.
  • Build meaningful interactions with potential customers, including consumers, chefs, influencers, and hospitality professionals.
  • Foster a positive, loyal, and engaged online community for both brands.

  Growth & Insights

  • Support strategies to grow followers, reach, and engagement across platforms.
  • Track and report on performance metrics to guide future content.
  • Stay up to date with social media trends, tools, and platform updates.

  Brand Support

  • Maintain a consistent tone of voice and visual identity across both brands.
  • Support broader marketing campaigns, events, and collaborations, adapting them for social media.

  Skills & Experience

  Required

  • 1‑3 years of experience managing or supporting social media for a brand, agency, or influencer.
  • Strong understanding of Instagram and TikTok, including trends, algorithms, and best practices.
  • Excellent copywriting, storytelling, and visual awareness.
  • Experience with scheduling tools (e.g., Later, Hootsuite, Meta Business Suite).
  • Highly organised, proactive, and comfortable managing multiple brand identities.

  Desirable

  • Experience using LinkedIn for brand or professional storytelling.
  • Basic photo/video editing skills (Canva, CapCut, Adobe, etc.).
  • A genuine enthusiasm for food, restaurants, and culinary culture.

  Personal Attributes

  • Creative and full of ideas.
  • Confident communicator with strong interpersonal skills.
  • Self‑starter who enjoys taking initiative.
  • Passionate about great food and digital storytelling.

  If you're interested in this position or any other opportunities within the food and drink industry, please feel free to get in touch to discuss further.